by admin | Dec 4, 2016 | cover, crime fiction, Cruel Tide, Cumbria, fact-based fiction, Fahrenheit Press, Fatal Reckoning, historical fiction, Lake District, promotion, Publishing, research, trilogy, Uncategorized, West Cumbria, Whitehaven
I knew this week would be busy but it’s been more than that: it feels like the start of a new chapter in my short writing life. Two events happened simultaneously. First, my new book ‘Fatal Reckoning’ was officially launched, on Friday at the Beacon Museum in Whitehaven, on the top floor (visible in the photo) with a superb view over the harbour and out to sea. It was a very enjoyable afternoon although I say it myself. One of the best parts was the introduction from the Director of the museum, Elizabeth Kwasnik – an off-comer from Scotland – who said that my trilogy ‘Between the Mountains and the Sea’ had given her valuable insight into the recent history of West Cumbria and its people. The historian in me was very pleased about that.
Second, the night before the Beacon launch the new ebook version of ‘Fatal Reckoning’ appeared on Amazon and the Kindle Store, published this time not by me but by Fahrenheit Press, who specialise in digital publishing, mainly of crime fiction. I’ve been fascinated to see how they set about establishing their books – and now mine – on the radar of crime fiction readers, mainly using Twitter. Chris McVeigh, who started Fahrenheit Press has also written a blog piece about the details of the curious partnership between us, by which they publish digitally and I do the paperback version. Two different formats, two different audiences, two different approaches, and an interesting development in self-publishing. As I explained last week, Fahrenheit’s version of Cruel Tide on Kindle has a completely different cover. Click the link to see it. And while you’re there, check the new ‘Fatal Reckoning’ cover too.
Both these developments have made me think, yet again, about what I’m doing and what next. The setting in Cumbria has to remain central to my writing, no doubt about that. Also, I really enjoyed weaving fact and fiction in the trilogy, and want to do that again. Could I combine that approach with a ‘crime’ story, as I tried to do in the first book in the trilogy ‘A Good Liar’? Does the next book need to be the start of a new series, which might be more lucrative but can be restrictive too?
My fiction writing life will be shorter than many authors, simply because I didn’t start until I was 60. So if the number of books left in me is relatively small, what are my priorities? I don’t want to spend precious time churning out books that might sell but don’t really interest or inspire me. Needless to say, a new idea is already forming, but nothing I want to talk about just yet.
by admin | Jun 30, 2016 | crime fiction, fact-based fiction, historical fiction, plotting, research, Uncategorized
Who remembers good old Sergeant Dixon, courteous, uncomplicated, with his files and his big black phone, solving crime through listening to people and figuring things out?
Those were the ‘good old days’, before DNA and computers and CSI forensics, when policing was simple and villains were wicked and the death penalty was still the ultimate deterrent and women knew their place.
I’m thinking about the setting of a new crime series. The choice of place is easy, it has to be Cumbria. But time? Personally I prefer the present day to previous decades when oppression of various kinds was more widespread, but as a crime writer I’m attracted by the relative simplicity of policing in the past. I want my main detective to be female, but that’s unrealistic in the days before the late eighties when it was finally accepted that female police officers might be given more to do than making the tea. But I also want to avoid some of the more clinical and technical aspects of contemporary policing which radically affect both the research and the plotting. There must be a window of opportunity between these two. It would be really interesting to focus on the early days of women in CID in Cumbria, in which case I need to talk to some of those early pioneers and get their stories. That would be a worthwhile exercise, no matter what plots ideas flowed from it.
At the same time as I’m considering all this I’m watching the Brexit decision and all its implications. Today I saw the figures on the close correlation between those in favour of the death penalty and those wishing to leave the EU. And there’s a piece in the Guardian about ‘false binaries’, another way of saying that the best choices are rarely just one solution or another, which is one reason why the EU referendum was so flawed in both process and result. Real life, personal, social and political, is always complicated and pragmatism is an under-rated virtue. President Obama has maintained a good balance of principle and pragmatism, in my view, but I’m not optimistic about political leadership in the UK right now. They say we get the political leadership we deserve. We must have done something really bad.
by admin | May 19, 2016 | readers, research, self-publishing
Last night at a local Women’s Institute meeting I heard a young man talk about how he and his wife have developed a plant nursery over the past seven years or so. Dull? It was rivetting, a saga of enthusiasm, aspiration, challenge, set-backs, perseverance, commitment, hard work, adverse weather and current growth – both commercial and horticultural. What kind of promotion and marketing has worked for you, he was asked. ‘Word of mouth’ he said. ‘If two people find us, a mile off the main highway and on the road to nowhere, and if those two people have a good time and each tell two, or three or ten people about it, then the business grows, and it costs us nothing that we wouldn’t be doing anyway, ie giving our customers a good experience.’My words, perhaps, not his, but that was the inference.
These people are BUSY, running a seven day a week outfit, developing the site, growing and selling their own plants and raising two young children. They won’t have time for sitting at the laptop, doing all the internet-based social media marketing stuff that we are told is the only way forward for a new business. And they are successful, doing what they love and are good at.
So what did I gather from all this, as someone trying to write and publish one novel a year, which is also pretty time-consuming? Tom Attwood’s story about the Halecat Nursery confirmed what I’ve been learning myself about the relative ‘efficiency’ of different forms of ‘promotion and marketing. We’ve learned that meeting people matters, and that nothing spreads sales faster than word of mouth. The most successful bookshop for sales of my book is the one where the person who owns and runs it tells each customer how popular my books are, that they are set in places they know, and that I live just minutes away and bring in the books myself. The single largest income stream in my book sales is the thousands of pounds I make every year through direct sales. I’ll do a talk somewhere, explain about how I write my books, the research, the stories, the challenges, and then I sell copies to people who are interested in them. It’s ‘book signing plus’, and it works.
In rural areas like ours there are many opportunities for people to come together and listen to a speaker, and an author like myself can gain an audience by simply making yourself available, and being prepared to plan as far ahead as these organisations do. Numbers may not be great, but there were forty or so people listening to Tom last night and he did a really good job. He brought lots of plants with him, made a fair amount of money from sales, garnered a small fee, and – more importantly – encouraged everyone there to come and visit the nursery, tell their friends, check the website. I’ve no doubt that the impact of his personal presence was far more effective than seeing a Tweet or an advertisement somewhere. People love plants grown locally for local conditions. People love books written locally with local stories and locations. If that’s the niche in this crowded market, then it pays both of us to address it.
That’s not to say that a writer like me can ignore all the internet-driven routes to market, but it’s clear to me that ‘viral marketing’ inspired by personal contact works really well, and it’s much more enjoyable than sitting at a keyboard.
by admin | Mar 13, 2016 | Authenticity, ethical questions, fact-based fiction, Fallout, genre, historical fiction, research, Sellafield, Uncategorized, West Cumbria, Windscale fire
At the Words by the Water festival in Keswick last week, we were able to witness two versions of the same real events and thereby to compare them. The events in question concerned the life and work of Alan Turing, the mathematical genius whose work enabled the German ‘enigma’ code to be cracked during World War 2. The first presentation came from Turing’s nephew Dermot Turing who gave us five ‘myths’ about his uncle and proceeded to use his detailed knowledge of the family and the history to replace these myths with something closer to the truth. His talk was followed by a showing of ‘The Imitation Game’ a 2014 film ostensibly about Turing’s life and war work, and the events leading up to Turing’s death by suicide in 1954.
At the end of his talk, Dermot Turing urged us to enjoy the film we were about to see, but warned us that the Alan Turing we were going to see portrayed was not, perhaps, the real man, but a filmic construct. He didn’t use those words: in fact he was very polite about a film that demonstrated each of the five myths that he had previously been at pains to deconstruct. No point in railing against it, I suppose, although I doubt whether my reaction would have been so measured.
The film was much heralded when it was released. I can’t recall all the fulsome epithets used by the critics, but some of them at least thought it was very good. But did it actually tell the story accurately? No. In some crucial respects, the needs of the film, the demands of the genre and the presumed expectations of the audience clearly over-rode any semblance of historical accuracy. One example: Turing was already working on the German code before the war began and had cracked it by 1941, but in the film the breakthrough is beset by technical and political difficulties and wasn’t achieved until much later in the war, as the need for it became ever more urgent, creating a false tension that never actually happened.
The script – in my view – was dire, cliche-ridden and sentimentalised. I checked later: the scriptwriter was American and born in 1981. To what extent, I wondered, were both the script and the unfolding of the story affected by the demands of the 3 act structure so beloved of film-makers: – the ersatz crises, the bullying army officer, the cynical MI6 man, the fresh-faced young man who had by some fluke turned up in the code-breaking team. And then there was Keira Knightley as the only woman on the team. Words fail me. Why her, again? I assume I was expected to suspend my disbelief for the sake of the story, but instead I was increasingly irritated by the whole sorry mess.
On the way out I began thinking about my own attempts to weave real events into a fictional setting, and whether I too should be castigated for sacrificing authenticity in pursuit of a good tale. The issue is most pronounced in the third book of my West Cumbrian trilogy ‘Fallout’, which is set against the backdrop of the nuclear reactor fire at Windscale in October 1957. I had 90,000 words rather than an two hour film script to play with, but still the responsibility to portray the real events as accurately as I could weighed heavily on me, for two reasons. First, it was a point of pride that I got my facts right. And second, Windscale is just a few miles up the coast from where I live and the fire happened not that long ago, within my memory and those of many people who live around me in this area. You can’t, and shouldn’t, muck about with the known facts when many of them are known by so many. My research was careful and meticulous. Even if it made a better story I couldn’t make the fire last longer, or less long, or do more damage, or require intervention beyond the means of the local men who managed to get it under control. So why did the makers of ‘The Imitation Game’ claim to use a real story, take such liberties with it, and get away with it? I can be very critical of my own attempt to blend fact and fiction but at least I tried to respect the events rather than abuse them.
Historical fiction that purports to represent real events raises particular challenges when those events are within living memory. It’s something I’d like to think more about as a writer, and try not to imitate ‘The Imitation Game’.
by admin | Mar 8, 2016 | costs, marketing, Pricing, Publishing, readers, research, self-publishing, self-publishing workshops, Uncategorized
There was some very interesting discussion of this question at a workshop on self-publishing I led recently. Sixteen or so people round the table all had different goals, starting points, skills, strategies and experiences. Some did everything themselves, and used time and perseverance rather than money for the project. Others – me included -needed professional help with all or part of the process, and were able and prepared to pay for it. Others spent all their money on producing the book, but then found themselves with nothing left over to use for promotion, without which their beautiful books were still in their boxes cluttering up the house. Some just about covered their costs; some were nowhere near doing so; one or two had lost more than they could afford. I’d expected at least some stories of financial success, but heard none. Maybe the quiet ones at the table were doing better than they wanted to share.
There’s no question that almost all self-publishing projects will cost you something, either money or time, and probably both. There’s also no doubt that producing an ebook is much easier and cheaper than any other format, and you can sell heaps if you put a ludicrously low price on it, but the effect on sales is ephemeral. Publishing a paperback is a more difficult, but carries with it many more opportunities for promotion and direct sales.
I’m often surprised that many aspiring self-publishers don’t appear to have thought the process through, although that’s understandable given its complexity. If you truly understood the whole process it might be so daunting that you would never even start. One of the more unfortunate of the workshop participants regretted that she hadn’t attended a workshop like this two years before, and we realised why when she recounted – very bravely I thought – the series of mistakes she had made and the loss she’d incurred.
I may have had some advantage in this ‘business project’ game having been self-employed for many years, and having some idea of how to think ahead financially. Before I took the decision to self-publish I knew enough to calculate how many books I would need to sell, at what price, to retrieve the money I had shelled out at the start on the costs of ensuring a high quality paperback. The costs were for critique, editing, design and printing, and came to around £5000 for a 1500 print run. I also knew that bulk printing is cheaper than ‘print on demand’ (POD), and that unit costs are a function of quantity. How did I know that? I did enough initial research to think through some of the details and their implications. I was then able to work out how long it might take to recoup the money, and an approximate ‘rate of sale’. I reckoned it might take two years to recoup the outlay on the 1500 print run, and that turned out to be about right, although the necessary promotion strategy developed very slowly. I should have thought longer and harder about ‘How will people know about your book and why should they want to buy it?’
Once printed, and before sale, the books have to be stored somewhere. I ended up paying for dry secure storage, although I could at a pinch have saved that money by persuading friends and family to store a few boxes each for me. When the first print run was all sold, at a profit of about £4 per book, and I could reprint, then the the unit production cost would go down by about 50% while the price would remain the same, which makes for more profit. I priced the ebooks so that they too would generate about £3-4 each, as the up front costs are minimal. I have used Kindle Direct Publishing, which seemed very complicated to start with and required patience to reach any level of confidence. It’s paying off though: ebooks sales are steadily increasing, and £80-£100 per month is quite a healthy return, in my terms at least. The more books you have to sell, the better, but the outlay of time and investment to produce one book each year, as I currently do, is very demanding for someone with a job or a family, or both.
None of this is rocket science. But listening to people’s experiences the other day I realised what a struggle some self-publishers have. One person had sent off their precious manuscript to an outfit who promised to publish and make her rich. She has not seen any money, as the company she’d trusted went bankrupt, having sold her work on to another bunch of charlatans who also went down. What a mess. Now she has no money left to find out what she may be entitled to, and is lost the commercial maze that she tried unsuccessfully to avoid in the first place.
There’s lots more to say about the financial aspects of self-publishing, and I’ll hold some of it for future posts. I hope my recent two-hour workshop was helpful, although it could have been longer, and pressure of time didn’t enable me to get detailed feedback. There are so many writers out there considering self-publishing, and so many unscrupulous people keen to exploit that interest, that I find myself wanting to help with the basic practical details. Will running workshops on self-publishing generate greater sales of my books? I doubt it, but it feels like something that needs doing.
by admin | Feb 6, 2016 | A Good Liar, Authenticity, Cruel Tide, fact-based fiction, Fallout, Forgiven, historical fiction, research, Windscale fire
I’m doing an online crime writing course with the Professional Writers’ Academy, and Week Three is devoted to ‘research’. This is not the first thinking I’ve done about it: you can’t write a family saga based in a specific place (West Cumbria), and a specific time (the first half of the twentieth century), without spending a daunting amount of time digging for details, followed by even more time deciding how little of that detail is actually needed. What I’m beginning to understand are the various layers and type of research to be undertaken, and when’s the best time to do it. The first duty of a writer after all is to write, and you have to make sure that research doesn’t become a distraction from the writing rather than a necessary preparation for it.
As soon as I’ve decided on the ‘setting’, both time and place, I’ll start researching the first layer of information. It could be about the geography of the area, using maps and visits, just to get the lie of the land, literally. Or it could be combing through the newspapers for the given time, looking for the details of lives lived at the time and the background events. In 1969 the first people walked on the moon, and the provisional IRA was formed, both of which might be in the minds of my characters at that time, or have a bearing on the plot. The original germ of an idea for a story can be helped by this immersion in the times, and some details or incidents jump out at you. Many things may find their way into your notebook, but only a few really stick in the mind. I recall the court case reported during rationing in 1947, where it was explained that an illegal ham hanging in someone’s attic was discovered when a mouse ate through the string and the ham crashed through the ceiling into someone’s bedroom. That found its way into my second novel ‘Forgiven’. In the third one ‘Fallout’ I’m inside the nuclear plant at Windscale ten years later and learn that one of the essential maintenance procedures for the reactor required someone to hold down a button with their finger for long periods of time, until the finger hurt. Who knew? It showed just how troublesome the care of the old reactor had become.
You have to know when to stop ‘reading around’, or the fascination of what you discover can absorb too much of the energy that should now be devoted to the next stage, getting on with the development of the plot and the characters, and on into the first draft. When you get writing, you quickly discover the gaps in the research that will need to be filled, and the list of specific questions mount. What model of motorbike would someone buy in 1947? What were police radios like in 1969? What would be on the juke box in the cafe in 1970? When and why was the decision made to turn off the fans in the burning reactor?
A remarkable number of these questions can be answered without ever leaving the house, if you’re prepared to pick away online until the answer is found. Even better, you can sometimes discover the gold seam of authentic first hand ‘primary’ information, such as the transcription of the accident enquiry about the William pit explosion of August 1947 that was part of the backdrop of ‘Forgiven’. Or the 1985 Hughes Report on the Kincora Boys’ Home scandal in Belfast that provided much of the background of institutional child abuse that I used in ‘Cruel Tide’.
But some of the best information is uncovered when you talk to people. They give you snippets that you would never find elsewhere and add valuable authenticity to your story. I heard from an ex-policeman that he refused to drive a Panda car on his rounds when they came into use because it would have meant swapping his helmet for a flat cap, and he wouldn’t do it. The daughter of a woman who’d sorted coal in the screen shed at a local pit told me that the screen lasses had to wear gloves whenever they went out to cover their scarred hands that no amount of scrubbing could properly clean. Hard work, and hard times, before the process was mechanised and the screen lasses passed into history.
I learned the hard way that much of this wonderful detail can slow your story down and has to be sacrificed to ‘pace’. In the first novel ‘A Good Liar’ great swathes of background detail about a minor character’s clothes and shoes was cut out, and some of looping ‘side-stories’ needed to go as well: however interesting, they were a distraction and inessential to the main thrust of the action. They had to go, however much it grieved me.
Maybe I’ve made this rod for my own back. It might be less onerous, and authentic detail more straight-forward, if I chose contemporary settings. Historical settings make the writing life harder, with more hours necessarily devoted to gathering and checking the detail. But I still think that such a setting lengthens the shelf-life of the book, which matters a great deal to a self-published author whose promotion and sales have to be spread over a longer time frame than the commercial publishers. So long as I keep writing and publishing, my previous books will keep selling as they are already set in the past and cannot therefore age.
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