by admin | May 25, 2014 | A Good Liar, Authenticity, cover, Cumbria, fact-based fiction, Fallout, Forgiven, Lake District, promotion, readers, Windscale fire
A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.
The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.
Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.
I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.
By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.
by admin | Apr 30, 2014 | Fallout, Lake District, Sellafield, trilogy, Windscale fire
Below in italics is a press release about my new book. I didn’t write it myself: it was a gift from a very kind friend who works in PR and does this kind of writing all the time. I told her a few things and she did the rest. We’ve sent it out to ‘the usual suspects’ and wait to see if anyone bites. Maybe they will, maybe not – I’m never sure how things like this work. Is it luck, or timing, or skill, or the compelling story? The first reaction on Twitter was from a nuclear interest group in Oregon, USA, who must have picked it up with a key words search or something similar. A mystery. Anyway, here it is – everything you’ve ever wanted to know about ‘Fallout’ – the last in the trilogy – and my thoughts as it was completed. Enjoy, and if you feel inspired to order a copy right now, go through the website and order a copy at a special price. The ebook will be out before the end of June.
Woohoo!
“The final part of an epic Cumbrian saga which is set against the backdrop of a nuclear disaster will be published at the end of May.
Fallout by Ruth Sutton is the third novel in the trilogy Between the Mountains and the Sea which has traced the life of a feisty single woman living near the Cumberland coast. It brings to a conclusion the story of Jessie Whelan, a character who has won admirers throughout the county and beyond.
At the start of this third book Jessie is working at the Windscale nuclear plant on the Cumberland coast, fretting about what’s happening there, and trying unsuccessfully to stay on good terms with her son John and Maggie his ambitious wife.
A tragic accident creates an opportunity to change her life, and in ways she could never have foretold. A stranger arrives, representing the threat as well as the promise of the nuclear age. Jessie invites the stranger into her precious new home, confident that she is now in charge of her life, but indiscretions undermine her yet again.
As her independence is challenged, deep-seated problems at the reactor threaten the future of the whole community. Jessie’s personal crisis intensifies, and her story twists towards a moving resolution. The story is set at the time of the reactor fire at the nuclear plant since renamed Sellafield.
The first two books, A Good Liar and Forgiven were critically acclaimed and followers hope that the second, Forgiven, published last summer, will make an impact at the Lake District Book of the Year competition.
Ruth, a teacher and educational advisor who still travels widely to work with school communities, notably in Canada and New Zealand, lives at Waberthwaite near Millom in the western Lake District.
She has mixed feelings about the completion of the trilogy: “Jessie Whelan’s story has been part of my life for six years. When I first encountered her as a character she was interesting, but gradually I felt her become deeper and darker, with flaws that sometimes threatened to overwhelm her.”
She added: “I love Jessie but sometimes she’s her own worst enemy. I watched her make important hard choices about her life and survive, both personally and professionally. But we all age, and in the third part of her life, heading into her sixties, I wondered about how things would be. Part of me wanted her life to end early, avoiding a sad decline into loneliness and illness. And part of me also wanted her to be happy for a while at least, after struggling for so long.”
Ruth said that as the final part of the trilogy unfolded in her mind, driven along by the drama of the reactor fire in the Windscale nuclear plant, she changed her mind a dozen times about bringing the trilogy to an end. “Various versions of the denouement were written and abandoned, and finally I settled for ambivalence. Uncertainty is part of life: I could not bear to wrap up with a tidy ribbon the story of someone so important to me.
“On the day when the final proofs went to the printers, I felt as if I’d lost a close friend, bereft. I also hope that the story of Jessie’s life will be widely read, as a testament to women like her, as well as a fascinating account of the momentous changes in our lives in this beautiful place over the past century.”
Fallout is published by Hoad Press on May 27.”
by admin | Apr 28, 2014 | critique, Lake District, old posts, readers, self-publishing, trilogy, writing shed
I have two places to work. If the weather’s really good, or if I want to immerse myself with no distractions at all, I pack up the laptop and whatever materials I need and walk the 50 metres down the garden to the writing shed, the one I blogged about earlier. If it’s hosing down or very cold and windy and I don’t want to venture outside I use the alternative indoor space, facing into a cupboard in my bedroom that I’ve arranged as an ‘office’ with a computer table and book shelves. It’s where I’m sitting now. Behind me is a spectacular view across the Esk valley and west towards the sea. Facing into the cupboard I can’t be distracted by the glory of the Western Lake District – or at least that’s the theory.
Pinned on the wall of this tiny space, directly behind the monitor, is the only letter I’ve ever received from a famous author. It’s quite old now and the ink is beginning to fade from black to brown, but it’s important to me, not just for what it says but more for the fact that the famous author took the trouble to write it.
Plenty of people have read my books over the past two years. Those readers who’ve spoken to me about them have been very positive, but the feedback has usually been about the overall impression, ‘couldn’t put it down’ and such like, which is gratifying but non-specific. The letter in the fading ink is more of a critique, and not all of it complimentary. The author was someone I had heard of and read, and who lives locally for part of the year. I got her address from a friend and wrote to her, unsolicited, asking her to read my first book and to say what she thought of it. And she did, good and not so good. It was my first novel and I knew that it wasn’t good enough, but after four years I had to decide to ‘finish it’ or throw it away, and finishing it meant getting it into print, which I did, and I’m glad I did, even though I still wish I could have managed yet one more draft.
The author’s letter was dated May 2nd 2013, less than a year ago, although it feels much longer. Since then I’ve written and published a second novel – which was much better – and the third goes to the printers tomorrow. There have been ‘reviews’ in the sense of articles in the local press about the details of the plot how the books came to be written, but nothing that could really be called a ‘review’, written by someone as knowledgeable as the author of my fading letter. It’s rare and difficult to get a self-published book reviewed, or so I’m told. Local media say they don’t have the time or the staff to do it, and national media seem to focus only on conventionally-published books.
I suppose what I really want is recognition from a professional writer or reviewer who is prepared to read my books and take them seriously, not just as a slice of regional life but as a literary work – or is that too pompous? There is a person, another writer with northern connections, who has said that she will read and review the whole trilogy, which would be wonderful, but it’ll be a while yet before that can happen, and I’ll just have to hope that she follows through.
The ultimate frustration came in a conversation with the books editor of a national magazine who said she couldn’t review the forthcoming book because it is part 3 of a trilogy, and she couldn’t review the trilogy because the other two parts aren’t ‘new’ publications. Maybe I should give up yearning for any professional feedback and be content that so many people have read and enjoyed the books so far. I wish that was enough, but I fear not.
by admin | Apr 22, 2014 | A Good Liar, Cumbria, Fallout, Forgiven, Lake District, readers, self-publishing
‘What’s your budget for promotion of your new book?’ There’s a question I didn’t know how to answer. I was enquiring about getting help with a video, but quickly realised I would have to plan, film and edit it myself or do without. And if I do without, what achievable strategies do I have for promoting the new book ‘Fallout’, the last in the Jessie Whelan trilogy that has the overarching title ‘Between the Mountains and the Sea’? For the second in the series – ‘Forgiven’ – which was published in June 2013 I arranged a ‘launch’ on the first day of a local festival, thinking that the regional media who would be in town anyway for the festival might be tempted to make an appearance. Wrong! Family, friends and neighbours turned up and we had a jolly time, but as a press launch it was a dismal (and quite expensive) failure. I admit I was disappointed, and decided that I probably wouldn’t do it again.
So here we are with the new book due out in about a month and no clear idea about a ‘promotion strategy’. One difference from last year is that I now have over 400 Twitter followers, and through Twitter’s exponential reach I can get the book details to people who might want them. Word of mouth will count for something too: the success of the first two parts of the trilogy means that there’s a fair head of steam around the publication of the final part. It’s hard to guess how many readers, many of them Cumbria locals, will beat a path to the bookshop door or my website to snatch their copy hot off the press, but it could be quite a few. Most of the paperback sales over the past two years have been in Cumbria bookshops, supplied through Hills of Workington who sell to almost every bookshop and tourist centre in the county. And sales have been seasonal too, with summer visitors looking for something to read which features the people, places and history of this great place where I live.
Once the paperback is out we’ll focus on the conversion to ebook and Kindle. My book designer John Aldridge will make sure the ebook looks as good as the hard copy – which is by no means automatic – and I hope I remember what to do after that. I’ve made it work twice already so that should be OK. Ebook sales have been steady but unspectacular. I know I could shift more if I dropped the price, but I do have a problem with selling something of merit, that took me a year to produce, for less than the price of a latte.
In the meantime, the height of my promotional activity today has been to design a poster for some of the local bookshops, which has taxed my Word skills to the uttermost. Once it was done, I took a photo and posted it on Twitter. I’m not expecting as many RTS as a selfie at a funeral, but who knows?
by admin | Apr 16, 2014 | cover, Cumbria, Fallout, historical fiction, Lake District, readers, trilogy
Everything’s coming to a head: final proofs, back matter, acknowledgements, they all have to be thought about, generated, discussed, revised and checked while the printer’s deadline looms closer. And still the iterations of the front cover continue, back and forth, as we consult about an image that will grab the readers’ attention, please the eye and intrigue the mind. John Aldridge my book designer visited West Cumbria while I was away in Canada and took some stunning pictures of beaches and sunsets, and this is the first chance I’ve had to see them. Then Kevin Ancient the cover designer got to work, aiming to combine beauty and message. ‘Don’t be too specific about the message,’ they say, but I want a sense of threat, because it pervades the book. Threat to the community, and then a different, more personal threat to one of my beloved characters. Beauty alone, however striking, will not be enough, hence the debate, and now I think we’ve finally found what I want.
Once all the bits and pieces are agreed, off it all goes to the printers in Cornwall and we wait. Only three weeks and then the pallet with its precious cargo, the outcome of countless hours of work, will be delivered and we start the distribution to bookshops and tackle the long list of pre-orders. The trilogy is almost done: I can’t quite believe it. When I thought about the possibility several years ago I had no idea whether I could pull it off, but here it is. Amazing. Quarter of a million words about a West Cumbrian family in the first half of the twentieth century. There’s nothing quite like it anywhere, and it will still be there long after I’m gone, hopefully enjoyed by visitors and locals alike as a testament to this wonderful place and the people who live here.
by admin | Mar 14, 2014 | A Good Liar, cover, Cumbria, Fallout, Forgiven, Lake District, self-publishing, title, Windscale fire
You may have gathered that since the ms. of my third novel in the trilogy went to the editor last month I’ve been thinking about the details of publication. This past week, driving around the flat wintry landscape Manitoba, Canada, I’ve been watching the colours of sky and snow and thinking about the cover image that will make my new book jump off the shelf or the page saying ‘Read me’ and, better still, ‘Buy me’. This is the image that will appear on my Amazon page and Twitter and everywhere else, and it has to be both telling and compelling.
One of the great things about self-publishing is that you get to make these decisions for yourself. Writing a book is such a personal endeavour: it’s always bothered me that someone else – or worse still a ‘committee’ – should decide what the finished book actually looks like. I don’t want to use images of people: the reader should be able to imagine what characters look like from the text, or from inside their own head. The cover of this new book set in such a wonderful location should reflect that place, and say something too about the events between the covers. In the case of ‘Fallout’ – yes, I finally decided to keep that title – the image could represent two central themes, the importance of the beach and its ever-changing light and tides, and the fire deep in the nuclear reactor burning red, orange and blue. Sunset over the beach could fulfill both of these hopes in one image, if we could find the right one and not have to pay too much for the copyright. If that sounds mercenary, it is. Self-publishing a real book, as well as an electronic one, is an expensive business, but it’s what I’ve chosen to do. I love books, the look and feel of them as well as their contents. Creating a book continues to be a real pleasure, and one that has to be paid for.
When ‘A Good Liar’ was published, the cover captured the key elements of what lay inside. There was a stunning image of Wastwater under a stormy sky, contrasting with a faded grey picture of rural schoolchildren, taken in the very year of the book’s setting. The cover of ‘Forgiven’ was a gorgeous photograph of a lush green Lakeland valley and a granite wall, taken by my book designer John Aldridge, combined with a bright sky from a different location. This third cover, on the last book of a trilogy entitled ‘Between the Mountains and the Sea’, will focus on the Irish Sea of the West Cumbrian coast. Somehow I hope we’ll find the image that delights me and anyone who chooses to read the words inside. Let’s hope the bookshops will find the space to display the cover rather than the spine. I can’t wait to see it.
A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.
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