by admin | Apr 19, 2015 | A Good Liar, cover, Cumbria, Fallout, Forgiven, historical fiction, Lake District, promotion, readers, self-publishing, selling, title
The publication of my second novel ‘Forgiven’ in 2013 felt very stressful, or at least that’s how I remember it. I felt it was better than the first one ‘A Good Liar’ and had certainly been easier to write, taking a year rather than the previous tortuous four year process. But I underestimated how long it would take to get the final stages of the publication business sorted out, and wanted to get it out into the shops as early as possible in the Lake District visitor season, when probably I should have taken decisions more carefully. Patience was never my strong suit.
The main frustration was about the cover. The cover of ‘A Good Liar’ had taken quite a while to put together and consisted of three parts: a old photo of schoolchildren to place the story in its time; an atmospheric picture of Wastwater to reflect the setting; and a profile of a woman to indicate that the protagonist was female. As one of the booksellers told me, ‘It’s a good cover because it tells the reader about what’s inside.’ When it came to part 2 of the trilogy ‘Forgiven’ I struggled first with the title, which doesn’t give much away, but did pick up one of the themes of the book, and I quite like one word titles. The setting was mainly west Cumbria and the town of Whitehaven in the immediate post-war years, with a family of coal miners at the centre of the action. The cover we ended up with was a gorgeous photo of the local landscape in spring, from a photo taken at about this time of year, when the valley floors were bright green with new grass and there was still snow on the fell tops. A lovely image, but it told the reader very little about the book itself.
From the outset, this book has sold less well than ‘A Good Liar’ and when the third in the trilogy was published the following year, that one sold better too. I began to wonder whether one reason for this might be the enigmatic title or cover of ‘Forgiven’. If the author’s name is well-known then I’m not sure that title and cover matter very much. But I’m expecting visitors to Cumbria to pick this book off a shelf and be interested enough in it to buy it, and why would they, really? They don’t know me from a hole in the ground. They need more at first glance than ‘Forgiven’ could offer them. For ebooks the cover matters less, but for a book on a shelf, competing with others in the reader’s view, the cover matters more.
If I’m right about this, I’m asking myself whether I should approach the reprint of ‘Forgiven’ as an opportunity to ‘re-brand’ it with a new cover. The title is fixed and unchangeable, but changing the cover would be easy and there are many precedents for doing so in the traditional publishing world. As a self-publisher I have absolute discretion about how my work should look, and this could be the time to exercise it.
So, I’m back to the age-old question, what makes a good book cover? The bookseller I referred to earlier takes the functional approach: the cover should indicate what’s between the covers. In that case I might need some reference to winter, hard times and to the pits, and perhaps some images of people of the period. In other words, I could use the same formula as we used for the first cover. Or I could use a more striking image, such as the one I chose for book 3 of the trilogy ‘Fallout’, and enjoy the mixed views that followed. The cover of ‘Fallout’ was designed to surprise, if not shock, the reader and succeeded in that intent, for good or ill.
I’ll have a few months to think about it as there are still enough from the first print run of ‘Forgiven’ to see us through this summer’s busy season. Is a picture of an old coal mine a turn-off for the largely female readership my books attract? Should I hold out for an image of the screen lasses, the remarkable women who worked on the surface sorting and grading the coal, despite the copyright issues that we ran into last time? It’ll be interesting to start again and take longer over the design than I did last time, and even more interesting to see whether a different cover affects sales.
The beauty of writing historical fiction is that it doesn’t have a limited shelf-life: it can be as relevant in ten years’ time as it is now. But the down-side of that agelessness is that it can’t burst upon a waiting world as something completely of its time, new fresh, contemporary. Within the historical fiction genre I’ve tried to avoid the Catherine Cookson cliches, and romanticising a past era that was challenging, complicated and fraught with ambivalence. The cover could reflect some of that at least, rather the rather bland if beautiful image it has at present.
Writing this post has made up my mind. I’ll start thinking about the cover of ‘Forgiven’ now and give myself, and the cover designer I work with, more time to make the best choice. And my new crime fiction book which is due out in November will need a brilliant cover too, which should be ticking over in the back of my mind from now on, while I’m still writing the first draft. Not for the first time, I realise that turning thoughts into words – written or spoken – helps me to pin down what I’m thinking about. I’ll be another year older this week, and beyond the age when my mother’s Alzheimers started. I keep looking for signs that my brain is seizing up, but for the time being, thank heaven, ‘cogito ergo sum’.
by admin | Dec 23, 2014 | A Good Liar, character, Cumbria, Fallout, Forgiven, historical fiction, Lake District, readers, self-publishing
I’m sure more famous authors get loads of letters from readers, but for me it’s a new phenomenon: just a few, usually handwritten, in a card or on their own in an envelope. The writers tell me what they’ve enjoyed about my books. If they’re local, they say how they enjoy recognising places in West Cumbria – where the trilogy is set – and what they themselves remember about them. They talk too about the characters who live their lives in this setting. It feels like well-intentioned gossip, sharing details of what you’ve noticed with someone else. When the first book, ‘A Good Liar’ came out, I got an email, or was it a tweet, which said, ‘Oh that Jessie, I could slap her.’ I could too: Jessie has a tendency to come out with things carelessly at times, getting herself into all sorts of trouble. She’s a complicated woman, which is what I always wanted her to be, and not always likeable, although I still feel that she’s fundamentally a good person. Hence the title.
Other letters are less specific, just expressions of enjoyment and looking forward to the next book, which is due out in November 2015 by the way. I was in a local bookshop the other day and on the stand where my books are displayed was a little note, left over from the summer, which read. ‘Yes it’s here! Book 3 Fallout has arrived!’ I’m sure the queue was a little less long that those for the new Harry Potter books, but I was tickled by the idea of people I didn’t know waiting for a book to appear and wanting to get reading.
My readers sometimes tell me which of the three books they’ve enjoyed the most, and there’s no pattern to that choice, except that the quietest of the three ‘Forgiven’ seems to appeal to fewer people even though I think it’s the best of the three. What I’ve been waiting for and not had yet is something from people who personally remember the Windscale Fire of 1957, which features in ‘Fallout’, telling me that I’ve got it wrong. If I have, then no-one is telling me that, but maybe they just wouldn’t say anything at all. West Cumbrian communication can be a bit ’round-about’, and I am an ‘off-comer’ after all. If anyone’s reading this who has anything to say about any of my books, I would really love to hear from you. Feedback – it’s what keeps us going.
Generally, it’s hard for authors to get an idea of who’s reading what you’ve written, and how they feel about it. I read continually myself, and have never yet written to an author about a book, assuming that what I say about it will be immaterial and probably ignored. Now I wonder whether I should be more willing to write a note, or send a card. If you have a publisher, maybe it’s easier for readers to find you. Or maybe you just reach more readers and therefore increase the chance of communication.
Most of the feedback I receive is from the people I meet when I’m doing readings around this region, but unless I sometimes write down what is said it’s hard later to remember the specifics. When I’m struggling, as I am now, with the final versions of plot and sequences of events and a few relevant references to contemporary life, all the fiddly bits before the real enjoyment of writing starts, I have to stop and think that these details will be noticed and enjoyed, and that what I’m doing matters to someone beyond myself. I write to be read, not as a cathartic personal release. How the writing is received is interesting to me. It doesn’t determine how I write, but it’s certainly part of what encourages me to keep doing so.
by admin | Jul 18, 2014 | Lake District, readers
It was my first time. I bought a frock, a summery scarf to set it off, and matching shoes with high heels. My partner came with me. We were both nervous. It was a beautiful day.
OK, that’s the basic background. I’d like to share some details of this new experience without in any way sounding critical, impressed or disappointed, descriptive and without judgement as I’ve nothing to judge it against except my own expectations which were few and low. Reading over what follows, I don’t think this aim has been achieved, but I did try.
It was indeed a beautiful day, and the venue was impressive too, a posh hotel by the lakeside, with large and impeccable rooms and open doors onto the terrace. We weren’t sure which door to enter, but managed to find where the free glasses of prosecco were waiting, bubbles rising lazily. There was no-one there to check us off, explain what would happen, or introduce us to anyone else. The ostensible purpose of this first ‘reception’ was for those who had submitted books to meet the judges, but who were the judges, and where were they? I recognised one of the three, but he remained throughout with people he obviously knew. The second judge, who I already knew, wasn’t there and the third I didn’t know at all. We did not meet the judges. Instead we met someone I had seen recently at a library reading. She was with her husband and they too were also confused about what we were actually doing there, but at least it was someone to talk to.
I did my best to circulate rather than just sit and wait, but huddles of people seemed to be well-established and hard to penetrate, so I gave up. More guests arrived. Still no sign of an introduction or a welcome to the event, or the judges.
It was as if we’d wandered into a strange wedding. Eventually we were summoned by the hotel staff to the adjacent marquee for lunch. On the way we passed the bookstall and I was able to say hello to the ladies from my book distributors. They seemed pleased to see me. My three books gleamed on the table, side by side: they seemed pleased to see me too.
And so to lunch at the strangers’ wedding, and very pleasant it was. Beyond the raised canvas walls of the marquee the lake sparkled and yachts glided past. None of us at the table had been shortlisted, but we’d all come anyway, just to be there and see what happens. We chatted about nothing much, like you do.
It was after lunch when the speeches and awards began that I wondered once again about how some books are chosen over others. My educational specialty is assessment and it raised questions in my head about criteria, weighting, transparency, and so on, none of which were probably applicable. No clear criteria were ever offered, but there was mention of the importance of appeal to a wide audience, followed immediately by praise for the most esoteric book on the list that retailed at £45. There was only one category for fiction among the five for other genres, and I listened with particular care to the deliberations shared by the judges about their choice. No guidance was offered. The winner was a commercially-published crime/thriller/suspenseful piece set in the Lake District. I can’t remember whether it was before or after the author had accepted her award that the speaker asked us to consider whether her novel was really ‘literature’. Some debate at that point would have been interesting and welcome, but it didn’t happen.
At the end of the presentations all the important guests, judges, sponsors and those whose books had made the various shortlists were invited outside to meet the press and have interminable photos taken. Inside the half empty marquee the rest of us sat through an endless raffle, for which the prizes were copies of our own books, sitting on a table like puppies at the dogs’ home, yearning to be chosen and taken home. It was almost more than I could bear. The only person I wanted to speak to, and had come a long way to find, was outside with the important people. It was four o’clock. I’d had enough. I picked up my summery scarf and we headed out into the glorious afternoon.
by admin | Jun 30, 2014 | character, Cumbria, fact-based fiction, Fallout, Forgiven, historical fiction, Lake District, research, trilogy, writing
Tomorrow evening I’ll be talking to the ‘Friends of Whitehaven Museum’ about the Jessie Whelan trilogy, which has the overall title ‘Between the Mountains and the Sea’. It could be quite a large group, some of whom may have read all three books and others may not even know of their existence. My appearance is part of their regular programme of speakers, and I guess I’ve been invited not as a writer but as someone who has researched and recorded slices of local history in fictional form.
So, I’m thinking: what should I talk to them about? The one thing we all have in common is the setting, and the meeting will take place just across the harbour from the site of the major backdrop event in Book 2, ‘Forgiven’, the explosion in the William Pit in August 1947 that claimed the lives of 104 local men and boys. Think of the impact of that on the local community: all those funerals, day after day, and the thousands of people whose lives were affected, children left without fathers, wives without husbands. I’ll tell them how I tracked down the transcript of the NCB report on the accident, including the accounts from the three men who survived, and how I researched another facet of ‘Forgiven’, the lives of the Displaced Persons in their camps in Cumberland in the years after World War Two. Book 3, ‘Fallout’ was set at the time of the nuclear reactor fire at Windscale, just south of Whitehaven, in 1957, and in doing the research for this book I accumulated far more detail than I could possibly have used in the story, much of which was not clear at the time, even to those who were working at the plant. That too will probably be part of what I share with the group. People are usually interested in the past history of where they live, especially when that history is as rich as ours.
As a writer I should be discussing the triumvirate of character, plot and setting, but talking about setting alone would take us far longer than the limited time I’ll have, and I must find time to say something about the process of turning local history into fiction, which presents another set of challenges worthy of conversation. I’ll try to explain how the characters were born and developed as I wrote about their lives, and how I have tried to have both setting and character drive the plot. Looking back, the process of writing looks far more rational and ordered than it felt for me at the time. I’m now learning more about how to structure and plan a work of fiction, but – in the words of the metaphor – the stable door is banging in the wind and the horse has long gone. Maybe it’ll make for a better effort for the next book. In the meantime I’ll reflect on what I thought and did at the time and not pretend that I consciously followed rules that I was mostly unaware of. Considering that admission. the books turned out better than they might have been.
I’m doing many talks to various groups around Cumbria over the summer, and each one will be different, which sounds inefficient but it’s the only way to keep things fresh. If the people I’m with seem willing to talk I’ll ask them right at the start to help me frame our discussion through their questions and interests. Managing those unanticipated expectations, adding important bits of my own and doing it all within a short time frame is enjoyably risky. It’s like really good teaching and I love it.
by admin | Jun 9, 2014 | Cumbria, Cumbria Way, Lake District, plotting, research
I’m back at home, and smiling as I re-read my last post where I was speculating about how it would be to walk the Cumbria Way. What’s the phrase I’m groping for – how misguided could I have been? in your dreams Ruthie! you must be kidding? Any of those would do. Walking about 14 miles a day with a heavy rucksack, day after day, regardless of the weather, your mood or your state of health, hips and feet is tough. I came to the conclusion before very long that ten miles is probably enough, not for endurance but for pleasure. The quality of my new rucksack was such that the carrying load was bearable, and my boots and lightweight Gortex jacket defied the downpours spendidly, but after about six hours walking I just wanted to stop. ‘Are we there yet?’ was thought if not said, and every upwards incline, however benign, felt like a mountain.
That’s enough grumbling. There were some great bits: Langstrath is a splendid valley and worth a re-visit in better weather. Whoever built the path from there over the Stake Pass is a genius and the gradient melted away under your boots. A sunny morning in Langdale is peerless. The Old Vicarage in Caldbeck and The Old Rectory in Torver are divine: thank you to the Church of England for selling them both, so that I could stay in them and eat delicious food. Suffice to say that when Saturday’s forecast warned of torrential rain, thunder and lightning for the last 14 miles from Torver to Ulverston, I hatched a plan, and it worked. I rode home in my daughter’s car with most of the bags I and my companions had been carrying and arrived back in Ulverston about six hours ahead of them. Bliss, and eternal thanks to my daughter for her cheerful agreement to rescue me.
Did I think about Book Four while plodding through Cumbria? Not at a conscious level, but maybe there was something going on in my head beyond the immediate priorities of the next hill or the next meal. When I got back to my little house yesterday I found a large sheet of paper and spread it out on the kitchen table, and now I’m trying to plan in a non-linear way, scribbling mini-portraits of characters, connecting them with lines and arrows and watching the web of relationships develop. Events and turning points are creeping into the picture too, and a list of the necessary research. Maybe all this was actually percolating during the walk as it seems to be tumbling onto the paper with impressive speed. There are yawning gaps of course, but already a denouement is taking shape. This might be the occasion for starting at the end and planning backwards, a process I’ve used many times in my professional life but never yet in my writing. Who knows; it’s very early days, but already I feel that something interesting will emerge.
by admin | May 25, 2014 | A Good Liar, Authenticity, cover, Cumbria, fact-based fiction, Fallout, Forgiven, Lake District, promotion, readers, Windscale fire
A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.
The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.
Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.
I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.
By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.
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