by admin | Jun 10, 2016 | Uncategorized
Do other writers share my ambivalence about the need to go back to the first draft of a new book and make it much better? I want to make it as good as it can be, but it’s hard to go back to the text and start over. I just want it to be finished. My head knows that I must buckle down and do the second draft, but my heart wants to go out to play.
I met my deadline and got the first draft of the new book off to my editor by the end of May. For a day or two I felt as if a weight had been lifted, but I knew it wouldn’t go away. Since then I’ve been waiting for her reaction. It reminds me of waiting for my A level results fifty years ago: the feeling of anti-climax after a long period of concentration, not being able to settle to anything or see the way ahead.
Ten days of waiting have fuelled my tetchy impatience. When the pages of notes and annotations arrived yesterday I read through them too quickly, thinking not about the feedback but just about the implications for the next steps, worrying prematurely about getting everything done properly in the time I’ve given myself. Today I’ve made myself read through it all again, more slowly. I have to let the ideas settle, give myself time to think.
I recognise much of what’s been picked up by my editor’s eagle eye. Maybe I’d hoped she wouldn’t notice when things weren’t quite right, and I could carry on convincing myself that the first draft is ‘good enough’. But it isn’t, of course. And I’ll have to go back to it and fix it, and it will be much better as a result.
But right now I’m going to watch the cricket, then make a meal for a friend, have a glass of wine, and let the second draft gestate for a while. I’ll start next week. Isn’t this a great image, by the way. I want to see it on the cover of the new book, but I have to think about that too. My head hurts.
by admin | Jun 4, 2016 | Uncategorized
I’m spending the weekend at the Holker Hall Garden Festival in Cumbria, which is a great place to meet loads of people- existing readers, future readers, possible readers- and sell and sign books as well.
They put me in the ‘Floral Art’ marquee for some reason, and I took a bunch of buttercups as a token gesture. These have been a big hit! And I’ve sold loads of books too, and had many great conversations so far and more to come, which is very pleasing. Took a bit of organising, and three days out of a gloriously sunny weekend, but definitely worth it.
by admin | May 19, 2016 | readers, research, self-publishing
Last night at a local Women’s Institute meeting I heard a young man talk about how he and his wife have developed a plant nursery over the past seven years or so. Dull? It was rivetting, a saga of enthusiasm, aspiration, challenge, set-backs, perseverance, commitment, hard work, adverse weather and current growth – both commercial and horticultural. What kind of promotion and marketing has worked for you, he was asked. ‘Word of mouth’ he said. ‘If two people find us, a mile off the main highway and on the road to nowhere, and if those two people have a good time and each tell two, or three or ten people about it, then the business grows, and it costs us nothing that we wouldn’t be doing anyway, ie giving our customers a good experience.’My words, perhaps, not his, but that was the inference.
These people are BUSY, running a seven day a week outfit, developing the site, growing and selling their own plants and raising two young children. They won’t have time for sitting at the laptop, doing all the internet-based social media marketing stuff that we are told is the only way forward for a new business. And they are successful, doing what they love and are good at.
So what did I gather from all this, as someone trying to write and publish one novel a year, which is also pretty time-consuming? Tom Attwood’s story about the Halecat Nursery confirmed what I’ve been learning myself about the relative ‘efficiency’ of different forms of ‘promotion and marketing. We’ve learned that meeting people matters, and that nothing spreads sales faster than word of mouth. The most successful bookshop for sales of my book is the one where the person who owns and runs it tells each customer how popular my books are, that they are set in places they know, and that I live just minutes away and bring in the books myself. The single largest income stream in my book sales is the thousands of pounds I make every year through direct sales. I’ll do a talk somewhere, explain about how I write my books, the research, the stories, the challenges, and then I sell copies to people who are interested in them. It’s ‘book signing plus’, and it works.
In rural areas like ours there are many opportunities for people to come together and listen to a speaker, and an author like myself can gain an audience by simply making yourself available, and being prepared to plan as far ahead as these organisations do. Numbers may not be great, but there were forty or so people listening to Tom last night and he did a really good job. He brought lots of plants with him, made a fair amount of money from sales, garnered a small fee, and – more importantly – encouraged everyone there to come and visit the nursery, tell their friends, check the website. I’ve no doubt that the impact of his personal presence was far more effective than seeing a Tweet or an advertisement somewhere. People love plants grown locally for local conditions. People love books written locally with local stories and locations. If that’s the niche in this crowded market, then it pays both of us to address it.
That’s not to say that a writer like me can ignore all the internet-driven routes to market, but it’s clear to me that ‘viral marketing’ inspired by personal contact works really well, and it’s much more enjoyable than sitting at a keyboard.
by admin | May 6, 2016 | Cruel Tide
Following the kerfuffle (great word isn’t it?) about the typos in ‘Cruel Tide’ I decided to take more care with editing each chapter of the new book as I’m writing it, and leave fewer errors to picked up in proof reading later. I’ve found the best way to do that, if I can take the time, is to read the words out loud.
I guessed that this might help with the dialogue, giving it an air of authenticity as spoken rather than written words. But I’m finding that it helps all the text, not just the dialogue. Every sentence needs to have a shape and a flow, like poetry. Reading aloud brings better choices of words, and better decisions about the length of the sentence, and when, if and how to include subsidiary clauses. Sometimes a more complex sentence works, sometimes it doesn’t, and it’s reading aloud is really helpful.
With someone who writes as fast as I do, editing by reading aloud slows the process down, which I don’t always enjoy. But I’m sure that it’s my main contribution to the improvement of the quality of the text, and I must make myself do it. That’s a resolution to be returned to when I return home after a couple of weeks away in Sicily. While I’m here, I’m reading the Montelbano novels for the first time having seen most of the TV episodes. While I’m reading Camilleri’s rolling multi-clause sentences, Mick is reading Elmore Leonard. Both great story tellers but their styles couldn’t be more different: try them.
by admin | Apr 29, 2016 | costs, Publishing, readers, self-publishing, self-publishing workshops, writing
The reader who approached me at a recent library talk waited until the end of the event and spoke to me quietly. “I really enjoy your books,” she began, and I could tell there was a ‘but’ on its way. “But, I’ve noticed a few mistakes, nothing major, just little things….lots of little things.” My heart sank, but I rallied and mumbled something about the odd inevitable proof-reading problem. “Could you let me know what you’ve found?” I asked her, and thought not much more of it, until the copy of the book in question arrived with the errors painstakingly marked up and a forest of little stickers marking the pages to be looked at.
I am slowing recovering from the shock and embarrassment of what was revealed. Even when I found the delicate pencil stroke in the margin and looked for the error it sometimes took two or three attempts to even see it. They were little things: often an extra or missing short word, and eyes reading quickly for the sense of the sentence floated over without registering it. Very few readers have mentioned the errors to me, and I must have read the offending sections many times and never noticed either, but it’s still unacceptable in properly published material.
Crying and spilled milk come to mind. The book is out there, and the inquest among the editorial team has begun. All of us recognise how the errors have happened, mainly because the people trying to proof-read have been involved in the development and drafting of the story right from the beginning. Familiarity hasn’t bred contempt, just a failure to see each word on the page separate from the context that we all know so well. It has taken a fresh reader, who must read more slowly and carefully than me, to spot what we couldn’t see. I’m very grateful to my amateur proof-reader, and have told her so. She could have been aggressive about it and got my defences up, but her approach was perfect and it worked. If she’s prepared to proof-read all my previous books before they go for reprint, I’d be delighted.
As a self-published author I have the same responsibilities to my readers as a traditional publisher. If it costs more money – probably an additional £400 or so – to hire a professional outside reader for the second proof read immediately before printing, and if that process takes a week or two on top of an already tight schedule to publish one book a year, well that’s what it has to take, and it will be done.
Advice to self-publishers? Don’t cut corners on proof-reading, and don’t try to do it yourself. Once the book is out there with your name on it, the mistakes will haunt and taunt you. Your reputation and your readers deserve the best. Mea Culpa.
by admin | Apr 8, 2016 | Uncategorized
If you click on the link below you’ll hear an interview I did with Paul Teague about my ‘self-publishing journey’.
http://buff.ly/1VT4rKB
Part of that interview, towards the end, deals with the business of ‘promotion’ – how do people get to know your book exists? That was a question I asked myself right at the beginning of the process, having decided that writing for myself, or just for friends and family wasn’t going to be enough for me: I wanted people to read my stories and realised that I would have first to let them know the books existed and then to encourage and enable them to find and buy them. This would have been an issue for a traditionally published book too, but the publishers have more to spend on promotion than I could afford. So, how could I promote my books at minimal cost, in order to get sales and a readership?
When Paul Teague asked me about this aspect of the project, I realised how much I’d learned along the way, and that I’ve become increasingly pro-active. If I wanted to get on local radio, I had to ask the presenter and producer to have me air-time, and did so. If I wanted a review in a local magazine, I asked for that too. Sometimes it didn’t work, sometimes it did, but it was always worth asking. Just before the new book – working title ‘Truth Will Out’ – appears in November 2016 I will send an ‘Advance Information’ sheet to my all current sales outlets and local media. This will have all the details of the new book, cover image, ISBN, synopsis etc, to alert them, and through them their customers/listeners/readers. Hopefully this will generate people willing to buy when the book is launched. It all helps. And if the local media pick up the same information, they will help too with a short piece, or a photo, and that increases the coverage. After all, you’ve given them information to fill their pages, which is what they want.
There are so many ways to promote your work beyond the usual FB page and repeated announcements on Twitter. If your work appeals only to an internet and social media savvy clientele, that’s where you pitch it, but you may need a much more wide-ranging promotion strategy. For my Cumbria-based fiction, local people and visitors are main main pitch, and a regular visible local presence helps.
If you’re going to self-publish, ask yourself – how will people know my book exists, why should they buy it, and how can I make that easy for them? It’s not rocket-science, you just have to think it through from the buyer’s perspective, not your own.
by admin | Apr 1, 2016 | A Good Liar, formula, plotting, structure, trilogy, Uncategorized
In the past few weeks I’ve been getting into the next book, the fifth one. When I began the first one A Good Liar seven years ago, I had no idea of the implications of being a planner or a ‘pantser’ (it’s a ghastly term, isn’t it, but aptly described the exercise of writing ‘by the seat of your pants’). It turned out I was a ‘pantser’ who really should have planned more. The first draft of A Good Liar was a terrible mess and took two years to sort out. Even now it feels more of a dog’s breakfast than I’m really happy about. It sells well as the first part of the trilogy, although I sometimes wish it didn’t!
After that difficult experience I decided I would plan in much greater detail, and do try to do so, but with this latest book I’m realising yet again that however careful the plan, it won’t hold together as soon as you start writing. Writing involves immersion in the characters and their world. It’s trite to say that they take over and do unexpected things, but sometimes that’s what happens, and the carefully programmed story veers off into something else. These deviations from the plan are not u-turns, more like scenic diversions, but when they come along they are welcomed, not disapproved of. So does that make me an inadequate planner? I don’t think so.
Writing is like life, complex, varied, and predictable only up to a point. That’s what makes both of them so enjoyable. I have an outline for each chapter which gives me a sense of direction, but every few chapters I amend it, adding a chapter or removing one, introducing a new idea or nuance in a conversation or a scene to drive the story more convincingly even though the direction may not radically change. Without any plan, I’m lost. With too rigid a plan, things get stale and formulaic. So I hover happily between the two stances, – an ‘organic shaper’. That phrase sounds like environmentally friendly underwear: there must be a better term for my mixed approach to novel writing. All suggestions welcome.
by admin | Mar 27, 2016 | author platform, Cumbria, self-publishing, Uncategorized
Last week someone whose name I’ve already forgotten wrote a piece about all the reasons why she couldn’t possibly self-publish her ‘literary’ fiction. I read it expecting to find the usual catalogue of poor information and ill-disguised intellectual snobbery, and there it all was, again. Not sure why anyone gave the piece an airing, except that they probably knew it would cause a stir, and here I am responding to it like a fish to bait.
Whenever I read or hear these well-worn points I wonder who the writer has been talking to. It’s obviously someone who doesn’t care much about the quality of their writing, can’t be bothered with a proper editor, goes straight to ebook and spends much energy manipulating the publication figures to make their stuff appear to be a best-seller. Granted, living as I do in beautiful West Cumbria, I don’t know many writers, but I don’t recognise this person at all.
Here’s an alternative view of self-publishing, from my own experience.
My naive expectation that any agent would be interested in the early draft of my first novel was quickly dispelled. I could have spent more time trying repeatedly to find an agent – far more time incidentally than I have ever spent on promoting my books – but preferred to write the novel rather than begging letters. I’ve never had much patience, and like to manage my own affairs, and both of those propelled me towards self-publishing, along with a little money to invest with which to ‘back myself’ as my accountant put it. ‘If you cover your costs,’ he said, ‘you’ve succeeded.’
From the very start I wanted to produce a book to the highest standard I could manage. It had to be the best writing I was capable of at the time, well-edited, well-designed and look good on the shelf. This would be my legacy and I had to feel happy about it. Self-respect matters in self-publishing.
Among my oldest friends are two people who edit and design books, mostly non-fiction, but I trust and respect them for their passion and their skills. We have worked closely together on each of the four novels I have written so far, with the fifth due out in November 2016. After the first one took three years to write, it’s been one book each year, and hard work. Most of that time is spent on research and planning, the writing and editing will take around five months, and I’ll fit any promotion activities around the core business. All the books are on Kindle, and in paperback. My sales come from local shops, a Cumbria-based distributor, the usual national distributors, Amazon and my website as well as ebooks, which tick along at about 30 each month with very little push from me. Last year I also made over £2000 selling direct to people I met while doing talks to groups around Cumbria, almost all of which were in the evenings when I wouldn’t be writing, and were also very enjoyable. I’m on Twitter and half-heartedly on FB, have my own website and write a weekly blog post. My limited social media activity is mainly about keeping up with family news and promoting my beloved Cumbria.
Each book costs about £5000 to produce and print, and various running costs include a small amount for storage and help with fulfilling orders and keeping track of the finances, neither of which I want to do myself. It’s hard to quantify precisely, but I just about break even. The first book ‘A Good Liar’ has already been reprinted, and the second is down to the last few dozen copies and will be re-printed shortly, with a new cover incidentally as I’m not convinced about my original choice. Reprinting is much cheaper than the first run, while the selling price remains the same. ‘You do the math’. Each new book stimulates sales of the previous ones and increases my ‘shelf-presence’ as an author. I make all my own decisions about the content and production of my novels: they may not be the best choices in commercial terms but they are consistent with my own values and notion of quality, and I’m happy about that.
Do I make much money? No. Do I feel proud of what I’m doing, after a life-time of longing to write fiction? Yes. Do I recognise the self-publishing writer portrayed in the post I read last week. No. That’s not me.
by admin | Mar 20, 2016 | costs, formula, genre, Publishing, self-publishing, Uncategorized
Sometimes a thought arrives by a very circuitous route: this one started with reading ‘Lancashire Life’, one of those glossy mags that abound in England and mirror the lives of that tiny fraction of the population that can afford what lies within. As I am not one of that tiny fraction, I bought a copy last month because they were running a review of my first crime novel ‘Cruel Tide’ and I was chuffed and curious. The book page was at the back and what struck me as I leafed through to find it was the number of advertisements for wedding venues, bridal shops, ‘mother-of-the bride’ shops and so on. This in turn prompted memories of some recent family weddings where the purpose of the exercise seemed to have been lost in a morass of unnecessary and costly rituals, mostly imported from the US. That experience, reinforced by the countless wedding industry adverts made me wonder, yet again, about what drives people to want what others have, and to do what others do, rather than stick to what they feel comfortable with. Why do we ape others rather than represent our true selves?
The more I see of the publishing industry, the more of a ‘business’ and less of a creative enterprise it seems to be, at least currently. My impression is that the current obsession with ‘fads’ is relatively recent, probably since the acquisition of money to stay afloat in troubled times became the main imperative. Editors and publishers are no longer the gatekeepers of quality in this enterprise. Their role has been replaced by the agent, a mediator between the writer and her means of public expression, who lives by taking a percentage of the writer’s earnings. If your livelihood depends on the certainty of financial success, and the people you are selling to are also risk-averse, all of you are intensely concerned with finding books that will sell big and sell fast, creating and then riding a public wave which is powerful but transient, a wave to be surfed not a long-distance ocean swell.
This is the breeding ground of trends, fads, fashion, whatever term you choose. Everyone in the book business is now on the look out for sure things, and the only evidence they have to use is the last sure thing. If we analyse what made the last successful book popular and replicate it, then we might catch the wave before it fades and make some money. The problem for books is that they cannot, or should not, be written fast. If you want to catch the wave, you haven’t got time for a book to be written. Instead you go yet again through the pile of stuff you already have, looking for the desired combination of criteria. Speed is of the essence. No time to read more than a chapter or two, if that. Agents talk constantly about ‘falling in love’ with a book as their only criterion for choosing one book over another. This has to be a ‘coup de foudre’ not a long, measured appreciation. Quick flick: does it have the necessary genre features that the last best-seller had? Does it fit the bill? Is the author photogenic and have a good story? Can we sell this big and fast? If so, let’s go. If not, throw it back onto the ever-mounting slush pile.
I know it’s not as simple as this, but to someone on the outside of the conventional book business looking in, this is how it feels. Writing and publishing a book, like planning a wedding, can be an expression of your approach to life and your individual values. Or it can be a way of demonstrating how fashion conscious and competitive you are. The big fashionable wedding will get into the glossy magazines, where the wedding planners’ choices and expenses will be scrutinised by others. And the publishers’ choice of a handful of manuscripts, which are then lavished with expensive editorial and promotional support, will get noticed by the book business cogniscenti, which then adds to the hype and presumably increases sales. Fads and fashions create a barrier between the ‘in-crowd’ and the ‘out-crowd’: the in-crowd are necessarily and frenetically peer conscious and competitive, while self-publishing outsiders like myself are free to follow our own paths with some chance of staying true to ourselves.
by admin | Mar 13, 2016 | Authenticity, ethical questions, fact-based fiction, Fallout, genre, historical fiction, research, Sellafield, Uncategorized, West Cumbria, Windscale fire
At the Words by the Water festival in Keswick last week, we were able to witness two versions of the same real events and thereby to compare them. The events in question concerned the life and work of Alan Turing, the mathematical genius whose work enabled the German ‘enigma’ code to be cracked during World War 2. The first presentation came from Turing’s nephew Dermot Turing who gave us five ‘myths’ about his uncle and proceeded to use his detailed knowledge of the family and the history to replace these myths with something closer to the truth. His talk was followed by a showing of ‘The Imitation Game’ a 2014 film ostensibly about Turing’s life and war work, and the events leading up to Turing’s death by suicide in 1954.
At the end of his talk, Dermot Turing urged us to enjoy the film we were about to see, but warned us that the Alan Turing we were going to see portrayed was not, perhaps, the real man, but a filmic construct. He didn’t use those words: in fact he was very polite about a film that demonstrated each of the five myths that he had previously been at pains to deconstruct. No point in railing against it, I suppose, although I doubt whether my reaction would have been so measured.
The film was much heralded when it was released. I can’t recall all the fulsome epithets used by the critics, but some of them at least thought it was very good. But did it actually tell the story accurately? No. In some crucial respects, the needs of the film, the demands of the genre and the presumed expectations of the audience clearly over-rode any semblance of historical accuracy. One example: Turing was already working on the German code before the war began and had cracked it by 1941, but in the film the breakthrough is beset by technical and political difficulties and wasn’t achieved until much later in the war, as the need for it became ever more urgent, creating a false tension that never actually happened.
The script – in my view – was dire, cliche-ridden and sentimentalised. I checked later: the scriptwriter was American and born in 1981. To what extent, I wondered, were both the script and the unfolding of the story affected by the demands of the 3 act structure so beloved of film-makers: – the ersatz crises, the bullying army officer, the cynical MI6 man, the fresh-faced young man who had by some fluke turned up in the code-breaking team. And then there was Keira Knightley as the only woman on the team. Words fail me. Why her, again? I assume I was expected to suspend my disbelief for the sake of the story, but instead I was increasingly irritated by the whole sorry mess.
On the way out I began thinking about my own attempts to weave real events into a fictional setting, and whether I too should be castigated for sacrificing authenticity in pursuit of a good tale. The issue is most pronounced in the third book of my West Cumbrian trilogy ‘Fallout’, which is set against the backdrop of the nuclear reactor fire at Windscale in October 1957. I had 90,000 words rather than an two hour film script to play with, but still the responsibility to portray the real events as accurately as I could weighed heavily on me, for two reasons. First, it was a point of pride that I got my facts right. And second, Windscale is just a few miles up the coast from where I live and the fire happened not that long ago, within my memory and those of many people who live around me in this area. You can’t, and shouldn’t, muck about with the known facts when many of them are known by so many. My research was careful and meticulous. Even if it made a better story I couldn’t make the fire last longer, or less long, or do more damage, or require intervention beyond the means of the local men who managed to get it under control. So why did the makers of ‘The Imitation Game’ claim to use a real story, take such liberties with it, and get away with it? I can be very critical of my own attempt to blend fact and fiction but at least I tried to respect the events rather than abuse them.
Historical fiction that purports to represent real events raises particular challenges when those events are within living memory. It’s something I’d like to think more about as a writer, and try not to imitate ‘The Imitation Game’.
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