What makes a good book cover?

by | May 25, 2014 | A Good Liar, Authenticity, cover, Cumbria, fact-based fiction, Fallout, Forgiven, Lake District, promotion, readers, Windscale fire

SAM_1212A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.

The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.

Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.

I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.

By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.

A sense of achievement – almost!

by | Apr 16, 2014 | cover, Cumbria, Fallout, historical fiction, Lake District, readers, trilogy

Everything’s coming to a head: final proofs, back matter, acknowledgements, they all have to be thought about, generated, discussed, revised and checked while the printer’s deadline looms closer. And still the iterations of the front cover continue, back and forth, as we consult about an image that will grab the readers’ attention, please the eye and intrigue the mind. John Aldridge my book designer visited West Cumbria while I was away in Canada and took some stunning pictures of beaches and sunsets, and this is the first chance I’ve had to see them. Then Kevin Ancient the cover designer got to work, aiming to combine beauty and message. ‘Don’t be too specific about the message,’ they say, but I want a sense of threat, because it pervades the book. Threat to the community, and then a different, more personal threat to one of my beloved characters. Beauty alone, however striking, will not be enough, hence the debate, and now I think we’ve finally found what I want.

Once all the bits and pieces are agreed, off it all goes to the printers in Cornwall and we wait. Only three weeks and then the pallet with its precious cargo, the outcome of countless hours of work, will be delivered and we start the distribution to bookshops and tackle the long list of pre-orders. The trilogy is almost done: I can’t quite believe it. When I thought about the possibility several years ago I had no idea whether I could pull it off, but here it is. Amazing. Quarter of a million words about a West Cumbrian family in the first half of the twentieth century. There’s nothing quite like it anywhere, and it will still be there long after I’m gone, hopefully enjoyed by visitors and locals alike as a testament to this wonderful place and the people who live here.

 

The book cover: telling and compelling

by | Mar 14, 2014 | A Good Liar, cover, Cumbria, Fallout, Forgiven, Lake District, self-publishing, title, Windscale fire

You may have gathered that since the ms. of my third novel in the trilogy went to the editor last month I’ve been thinking about the details of publication. This past week, driving around the flat wintry landscape Manitoba, Canada, I’ve been watching the colours of sky and snow and thinking about the cover image that will make my new book jump off the shelf or the page saying ‘Read me’ and, better still, ‘Buy me’. This is the image that will appear on my Amazon page and Twitter and everywhere else, and it has to be both telling and compelling.

One of the great things about self-publishing is that you get to make these decisions for yourself. Writing a book is such a personal endeavour: it’s always bothered me that someone else – or worse still a ‘committee’ – should decide what the finished book actually looks like. I don’t want to use images of people: the reader should be able to imagine what characters look like from the text, or from inside their own head. The cover of this new book set in such a wonderful location should reflect that place, and say something too about the events between the covers. In the case of ‘Fallout’ – yes, I finally decided to keep that title – the image could represent two central themes, the importance of the beach and its ever-changing light and tides, and the fire deep in the nuclear reactor burning red, orange and blue. Sunset over the beach could fulfill both of these hopes in one image, if we could find the right one and not have to pay too much for the copyright. If that sounds mercenary, it is. Self-publishing a real book, as well as an electronic one, is an expensive business, but it’s what I’ve chosen to do. I love books, the look and feel of them as well as their contents. Creating a book continues to be a real pleasure, and one that has to be paid for.

When ‘A Good Liar’ was published, the cover captured the key elements of what lay inside. There was a stunning image of Wastwater under a stormy sky, contrasting with a faded grey picture of rural schoolchildren, taken in the very year of the book’s setting. The cover of ‘Forgiven’ was a gorgeous photograph of a lush green Lakeland valley and a granite  wall, taken by my book designer John Aldridge, combined with a bright sky from a different location. This third cover, on the last book of a trilogy entitled ‘Between the Mountains and the Sea’, will focus on the Irish Sea of the West Cumbrian coast. Somehow I hope we’ll find the image that delights me and anyone who chooses to read the words inside. Let’s hope the bookshops will find the space to display the cover rather than the spine. I can’t wait to see it.