It’s show time!

Last weekend I went to Gosforth Show, my first and possibly my only local show of the season. The summer months here in Cumbria are stuffed with shows: from July to September there’s one every Saturday and Sunday, and sometimes mid-week as well. Some are small, some massive. The biggest ones are generally in the more populous and popular areas of the Lake District, taking advantage of the influx of visitors at this time of the year. The formula is always much the same: local farmers and gardeners present their offerings in a large number of ‘classes’. It could be ‘best Herdwick tup’ (ram), or best calf, or leeks, or sweet peas, or even strawberry jam or Victoria sponge cake. Competition is fierce and the winners are impressive. And of course there are ‘attractions’ such as the ‘monster trucks’ at Gosforth Show this year, which apparently cost a fortune but may have contributed to the biggest numbers ever attending the show. I managed not to see them, but from my spot in the Local History tent the noise was deafening. During the display women of my age came to visit me, asking ‘Why does anyone want to watch those ghastly things?’, to which I had no adequate response.

Despite the noisy mysteries of the monster trucks, I had a great time, so good in fact that I didn’t have a chance to see the rest of the show beyond the Local History tent until I carried my stuff to the car at the end of the day, just as the Grand Parade of all the animal winners was processing round the ring. What did I do all day, you might ask. Well, I stood in front of the home-made display explaining and illustrating my novels, talked to people who passed by, and sold a heap of books as well. There were some great conversations, about the settings of my trilogy, which book readers preferred, and why, and the local events that form the background of the plots. A couple stopped by, and the man stared at the cover of the third book ‘Fallout’, which depicts some of the men who went to fight the fire in the nuclear reactor at Windscale in 1957, wearing their protective suits and helmets. He pointed at one of the men in the line. ‘That’s my Dad,’ he said. I was thrilled to have found such a close connection to this iconic event in Cumbria’s history. He was thrilled to see his Dad on the front cover of a book, albeit unrecognisable in his anti-contamination gear. The man was so thrilled he bought the whole trilogy. I did assiduous research for the Windscale details, and I hope this reader finds the result interesting at a personal level.

I can’t remember how many people came by to tell me that they’d read and enjoyed my books and to enquire about the next one. And there was the usual number of people who told me how many others they had lent their copies to. Sometimes books lent out don’t come back, and there’s good business in replacing them, which is fine.

There’s a special reason why I enjoy the Gosforth Show in particular. In the second book of the trilogy ‘Forgiven’ a key scene is set at this show, in 1947, which marks another backward step in the relationship between my flawed and sometimes thoughtless heroine Jessie and her daughter-in-law Maggie. Writing it made me wince and smile simultaneously. As one of my readers has told me, ‘That Jessie, sometimes I could slap her.’

By the end of the day I’d sold more books than I would sell through other outlets in a month or more. It meant standing on damp grass in a draughty tent for five hours, but so what. When you self-publish that’s part of what you sign up for, and I’m lucky that I enjoy it so much. On Saturday September 3rd I’m doing a workshop at the Borderlines Book Festival in Carlisle. It’s called ‘Successful Self-Publishing’ which might be on the optimistic side, but it’s a better title than ‘How to try really hard to self publish without losing money’. I’m learning all the time and it’ll be fun to share, and to find out how other people are managing too. If you Google ‘Borderlines Carlisle’ you’ll find the details among the workshops at Tullie House, on Sept. 5th at 2-5pm.

Can you extend your books’ ‘shelf-life’?

One of my gripes about writing and selling novels based where I live, in West Cumbria, is that some booksellers insist on describing them as ‘local fiction’ and condemn them to an out-of-the-way corner of the shop labelled ‘local books’, far away from anything remotely topical or current or interesting. I visited one of these dark places this morning, squeezing through the children’s section and right at the back. One of my precious books sat forlorn on the ‘local fiction’ shelf, its cover bent and scruffy, like a forgotten mongrel at the dogs’ home, silently begging to be taken home. That book must have been there a while: it’s got a long shelf-life, but on the wrong shelf.

One of the reasons for deciding to write historical fiction is that it doesn’t date in the same way as ‘contemporary’ fiction does. The fact that my trilogy is set in the first half of the twentieth century has a bearing on its ‘genre label’ but doesn’t surely preclude its being a relevant and readable set of stories with a central character who is perfectly recognisable in today’s world. The characters are timeless, even though the settings and the details of life are carefully embedded in their age.

The long shelf life I seek for my work is about their relevance to my community and to the readers who both live and visit here. Year after year, people visiting our special region will want something to illuminate its past, won’t they? I want that when I’m travelling. But visiting readers in bookshops also want something that’s visible, not have to ferret round in the back room. As a self-publishing author I enjoy the sense of control it gives me over the look and production of my work. The only thing I have no influence on is how booksellers treat my books. I understand that bookshop window space is at a premium, and that sometimes it is ‘sold’ to the highest bidder or the publisher’s rep with the most clout. I understand it, but it still annoys me. No wonder we self-publishers get a little paranoid about the continuing efforts of the traditional book business to keep us out of the loop, no matter how professional we are.

When I asked the bookseller who had banished two of my three books to the ‘back room’ he seemed to say that a book will be given ‘prominence’ in his crowded shop only when it is new. For a few precious weeks just after publication the third book in the trilogy was indeed in the window, but I don’t have a new book out this summer, so that brief honeymoon is over. Producing a new book may provide fleeting visibility, but what else can I do to keep the existing books in sight, literally and metaphorically?

I could buy advertising space in appropriate papers and magazines, but the cost is usually prohibitive. And I could create my own ‘stories’ for the local press to use. These might be appearances at various events, with some text and the all important pictures. Or it could be a local story, linked to the settings of my books. There have been some good opportunities recently, which I’ve tried to exploit through social media, but not very effectively I fear. This coming week will see a programme on BBC4 about Sellafield, a rarity in itself with the secrecy that surrounds the place. Some people watching may realise for the first time that a reactor fire in 1957 was almost a disaster, with only local know-how and courage saving the day. They could deepen that understanding immeasurably by reading my third book ‘Fallout’ which tells the inside story of the fire through the fictional character of Lawrence Finer, a nuclear physicist seconded to the plant, but how do I let people know that this novel actually exists, and where to find it? Good PR boosts the shelf life of a book, but the effort needs to be made repeatedly There’s definitely a limit to this, and the law of diminishing returns will have an impact too. Refreshing the PR is all part of the author’s constant support of her own sales, and it’s hard work.

I suppose what I really want is that my books should be on the ‘English Classics’ shelf, as enjoyable and relevant in ten or even fifty years time as they are today. That’s ambitious, but I can still live in hope.

 

Genre cliche and sex

As you may remember from previous posts, dear reader, I’ve always struggled with the notion of ‘genre’. I’m not keen on stereotypes generally, and genre has often seemed a rather lazy and delimiting way of categorising a book, to make it easier for booksellers to know which shelf to put it on. As a writer of regional/local women’s commercial historical fiction, my irritation may be understandable. ‘Fiction’ is OK, but the rest of the labels are perjorative, and it’s particularly galling when the ‘local’ label condemns my books to the bottom shelf or the back room alongside books about copper mining in Victorian Cumberland.

After a trilogy in the ‘regional/local women’s commercial historical fiction’ category, I decided to try crime fiction, which I read much of myself and have always enjoyed. As usual, I began by trying to learn about this mode of writing, and enjoyed a day at Crimefest in Bristol last summer, to immerse myself briefly and see what I could pick up. Part of it reminded me of a weekend spent at the Gilbert and Sullivan festival in Buxton the previous year. At both events everyone seemed to know everyone else, except me of course, and there was an air of shared language and complacent jollity, with much kissing and expressions of joy. Even the names at Crimefest had a certain pattern: I was struck by the number of Camilla’s and Jocelyn’s, for example, of whom we see very few in West Cumbria. That must be a cultural habit emanating from London. 

The workshop with Matthew Hall and Bill Ryan was really good, as I’ve mentioned before, and focussed mainly on the 3 act structure, that was new to me and quite challenging, which I liked. There was also the interesting idea of a parallel between the external crises in the plot and internal personal crises for the protagonist. I could see how the best of what I’ve read reflected this dual thread. I could also see how the main characters required some personal demons that made them more interesting and vulnerable, and also generated mistakes, false assumptions and some of the blind alleys and red herrings of good crime stories. 

The crime fiction shelves,and especially the Nordic noir variety, are full of depressed, lonely, single men with fraught personal relationships and alcohol problems. When does a recurring idea become a cliche? You can change gender, as MR Hall has bravely done, but still end up with the same formula: Hall’s female coroner is depressed, lonely, single etc etc. Or you can give your hero a very particular setting, as with Bill Ryan’s Korolev in Stalinist Russia, and make him a more sympathetic character, but surround his intrinsic goodness with potentially overwhelming conspiracy and evil doings. 

There is a general absence of joy among current crime fiction ‘heroes’, which inevitably affects one of the genre cliches, the requirement to include at least one sexual encounter. We are led to believe that sex in fiction increases sales. And sex does appear to be de rigeur these days in crime fiction, which is quite a challenge when many of the current protagonists, however physically attractive they may be, are deeply depressed. They are drawn to the most unlikely and unsuitable people, sometimes against all their better instincts, although the apparently inevitable sexual encounter is often described in unspecific euphemisms. We should be grateful for that at least : anything more graphic might be too grotesque. Incidentally, this feature of the genre was never mentioned in Hall and Ryan’s admirable workshop, but there it is in their books.  

So here’s my dilemma as a novice crime writer. Do I absorb the lessons from my more experienced and successful peers and include the obligatory sex scene, even inferentially, or do I eschew it in the interests of the reader’s digestion and stick to the crime stuff – the ‘meat and potatoes’ without the gravy? Much will depend on how I choose to draw my main characters, and I’ve already decided on a rather wild and perverse young woman who finds herself collaborating with a more conventional young man with a less intuitive and more procedural approach. One woman, one man, both relatively young and unattached. The reader’s expectation of sex might be high, but does it have to happen? If a sexual encounter is part of the genre cliche, it would have to be simultaneously provoked by too much alcohol in her case and uncharacteristic lust from him. I could engineer that I suppose by some tricksy plotting, but do I really want to? Is it not possible that two people of different genders can work together without sex? I remember my mother telling me gravely that such a thing was not possible. ‘They’re all the same, dear,’ she said (meaning all men). ‘They only want thing. It’s in their nature.’ I have no clear opinion on this issue.

In each book of my earlier trilogy there was some sex, but I maintain that it was a product of, and necessary to, the development of a character-driven plot. In the current foray into crime fiction, the same must apply. If neither plot nor character would generate a sexual episode naturally, by its own volition, then it won’t happen. Part of me is quite relieved. Trying to write with commitment about something implausible is too difficult. I’m grateful too that as a self-published author I’m under no external pressure to increase sales by giving way to this particular genre cliche. No editorial or marketing voice is whispering in my ear to include something I don’t feel the need for. 

This is not to say that in future books, even those with the same characters, sex might not arise plausibly and find a place in the story. But genre cliche alone will not be enough. If we rightly criticise cliche in other aspects of writing, we shouldn’t let the obsession with genre lead to formulaic structures and plots. If that makes them less likely to be best-sellers, so be it. Most of us will never make a full living from writing anyway, so we might as well hang on to our self-respect and avoid cliche in all its forms.

Authenticity – finding the balance

For the first time in a long time I settled in front of the TV last night with a pen and notebook in hand, using the programme for learning not just entertainment. It was the first of the new Inspector George Gently series, set in 1969, and it was the date and the northern police setting that were important for me. My first crime novel is currently in progress, set in the Furness district of Lancashire in 1969, and the hardest thing about it so far – apart from the plotting, the 3 act structure, characterisation and dialogue! – has been to find those authentic touches that are so critical to the proper depiction of setting and time.

I’ve already sought out and corresponded with people who experienced the relevant settings first hand, which I didn’t personally although I was a young adult at the time. That was really helpful. I made copious notes and as I’m writing some of those details are bubbling up, still leaving 90% of the research behind. I recall talking to a community policeman from that era who told me he was offered a panda car but refused it as it would mean changing his beloved helmet for a cap. Priceless, and it’s in. And I have an ex-copper writer friend who has generously offered to check my draft when it’s complete looking for things that just don’t sound right. 

As I watched George Gently last night two things struck me very strongly about life in 1969. One was the huge impact on our lives at that time of smoking. Most of the characters smoked unceasingly. Every desk and table had an ashtray, usually overflowing, every room was blue with smoke. What you can’t get from the TV is the smell, but it came back to me. The smell of the ashtray, of smoke on your clothes after a night out, of a newly opened packet of cigarettes. And the other non-visual sensation, for me at least, was the stinging of my eyes after even a few minutes exposure to a smoky room, which kept me out of pubs for years until the smoking ban was introduced, even though for much of my early adulthood I was a smoker myself. 

At the start of the programme, there was a warning – or was it just an observation – that the attitudes in the story were a reflection of their time. The underlying theme of the story was the treatment  of women in general, and the investigation of allegations of rape in particular. I knew, but I’d forgotten. Somebody had done their homework. Out of 120 allegations of rape over a 5 year period in this one small force, the majority were withdrawn by the victims before any charges were laid and only 6 resulted in custodial sentences. Interview rooms were crowded with men asking the complainants personal questions and laughing at their responses, or shouting that they were lying, or had been ‘asking for it.’ I’m prepared to believe that things have changed, but it was a shock to see and hear just how bad it was not very long ago. For all the scoffing and resentment at ‘PC’ attitudes, many many women’s lives have been changed for the better by more recent condemnation of this kind of behaviour. 

My own story picks up some of this, but I’ll go back through again and pick up words, smells, attitudes, and expressions reminiscent of the times, to sprinkle the dust of authenticity lightly across the page. But it has to be done lightly. Some fiction lays the researched authentic detail on with a trowel, clogging up sentences and slowing down the action. You can be impressed once or twice by the quality and depth of the research, but only once or twice before it gets tedious. It doesn’t take much to achieve the effect you want: use of a word that was of its time and has since faded, a smell, an item of clothing, something being eaten. Much of the 60s detail is now regarded as retro and back in fashion, but fondue sets and lava lamps and beehive hairstyles, and the ever-present cigarettes, are still for me evocative of a very particular period.

What I won’t be doing is adding the style and model number of the electric iron that the heroine uses on her full skirt, or the packaging of the Vesta chinese curry she assembles for her supper. Do you remember dehydrated mashed potato? What were we thinking! ‘For mash get smash’. Happy days.

Should I change the cover of one of my books?

The publication of my second novel ‘Forgiven’ in 2013 felt very stressful, or at least that’s how I remember it. I felt it was better than the first one ‘A Good Liar’ and had certainly been easier to write, taking a year rather than the previous tortuous four year process. But I underestimated how long it would take to get the final stages of the publication business sorted out, and wanted to get it out into the shops as early as possible in the Lake District visitor season, when probably I should have taken decisions more carefully. Patience was never my strong suit.

The main frustration was about the cover. The cover of ‘A Good Liar’ had taken quite a while to put together and consisted of three parts: a old photo of schoolchildren to place the story in its time; an atmospheric picture of Wastwater to reflect the setting; and a profile of a woman to indicate that the protagonist was female. As one of the booksellers told me, ‘It’s a good cover because it tells the reader about what’s inside.’ When it came to part 2 of the trilogy ‘Forgiven’ I struggled first with the title, which doesn’t give much away, but did pick up one of the themes of the book, and I quite like one word titles. The setting was mainly west Cumbria and the town of Whitehaven in the immediate post-war years, with a family of coal miners at the centre of the action. The cover we ended up with was a gorgeous photo of the local landscape in spring, from a photo taken at about this time of year, when the valley floors were bright green with new grass and there was still snow on the fell tops. A lovely image, but it told the reader very little about the book itself. 

From the outset, this book has sold less well than ‘A Good Liar’ and when the third in the trilogy was published the following year, that one sold better too. I began to wonder whether one reason for this might be the enigmatic title or cover of ‘Forgiven’. If the author’s name is well-known then I’m not sure that title and cover matter very much. But I’m expecting visitors to Cumbria to pick this book off a shelf and be interested enough in it to buy it, and why would they, really? They don’t know me from a hole in the ground. They need more at first glance than ‘Forgiven’ could offer them. For ebooks the cover matters less, but for a book on a shelf, competing with others in the reader’s view, the cover matters more.

If I’m right about this, I’m asking myself whether I should approach the reprint of ‘Forgiven’ as an opportunity to ‘re-brand’ it with a new cover. The title is fixed and unchangeable, but changing the cover would be easy and there are many precedents for doing so in the traditional publishing world. As a self-publisher I have absolute discretion about how my work should look, and this could be the time to exercise it.

So, I’m back to the age-old question, what makes a good book cover? The bookseller I referred to earlier takes the functional approach: the cover should indicate what’s between the covers. In that case I might need some reference to winter, hard times and to the pits, and perhaps some images of people of the period. In other words, I could use the same formula as we used for the first cover. Or I could use a more striking image, such as the one I chose for book 3 of the trilogy ‘Fallout’, and enjoy the mixed views that followed. The cover of ‘Fallout’ was designed to surprise, if not shock, the reader and succeeded in that intent, for good or ill.

I’ll have a few months to think about it as there are still enough from the first print run of ‘Forgiven’ to see us through this summer’s busy season. Is a picture of an old coal mine a turn-off for the largely female readership my books attract? Should I hold out for an image of the screen lasses, the remarkable women who worked on the surface sorting and grading the coal, despite the copyright issues that we ran into last time? It’ll be interesting to start again and take longer over the design than I did last time, and even more interesting to see whether a different cover affects sales. 

The beauty of writing historical fiction is that it doesn’t have a limited shelf-life: it can be as relevant in ten years’ time as it is now. But the down-side of that agelessness is that it can’t burst upon a waiting world as something completely of its time, new fresh, contemporary. Within the historical fiction genre I’ve tried to avoid the Catherine Cookson cliches, and romanticising a past era that was challenging, complicated and fraught with ambivalence. The cover could reflect some of that at least, rather the rather bland if beautiful image it has at present.

Writing this post has made up my mind. I’ll start thinking about the cover of ‘Forgiven’ now and give myself, and the cover designer I work with, more time to make the best choice. And my new crime fiction book which is due out in November will need a brilliant cover too, which should be ticking over in the back of my mind from now on, while I’m still writing the first draft. Not for the first time, I realise that turning thoughts into words – written or spoken – helps me to pin down what I’m thinking about. I’ll be another year older this week, and beyond the age when my mother’s Alzheimers started. I keep looking for signs that my brain is seizing up, but for the time being, thank heaven, ‘cogito ergo sum’.

 

Letters from readers

I’m sure more famous authors get loads of letters from readers, but for me it’s a new phenomenon: just a few, usually handwritten, in a card or on their own in an envelope. The writers tell me what they’ve enjoyed about my books. If they’re local, they say how they enjoy recognising places in West Cumbria – where the trilogy is set – and what they themselves remember about them. They talk too about the characters who live their lives in this setting. It feels like well-intentioned gossip, sharing details of what you’ve noticed with someone else. When the first book, ‘A Good Liar’ came out, I got an email, or was it a tweet, which said, ‘Oh that Jessie, I could slap her.’ I could too: Jessie has a tendency to come out with things carelessly at times, getting herself into all sorts of trouble. She’s a complicated woman, which is what I always wanted her to be, and not always likeable, although I still feel that she’s fundamentally a good person. Hence the title.

Other letters are less specific, just expressions of enjoyment and looking forward to the next book, which is due out in November 2015 by the way. I was in a local bookshop the other day and on the stand where my books are displayed was a little note, left over from the summer, which read. ‘Yes it’s here! Book 3 Fallout has arrived!’ I’m sure the queue was a little less long that those for the new Harry Potter books, but I was tickled by the idea of people I didn’t know waiting for a book to appear and wanting to get reading.

My readers sometimes tell me which of the three books they’ve enjoyed the most, and there’s no pattern to that choice, except that the quietest of the three ‘Forgiven’ seems to appeal to fewer people even though I think it’s the best of the three. What I’ve been waiting for and not had yet is something from people who personally remember the Windscale Fire of 1957, which features in ‘Fallout’, telling me that I’ve got it wrong. If I have, then no-one is telling me that, but maybe they just wouldn’t say anything at all. West Cumbrian communication can be a bit ’round-about’, and I am an ‘off-comer’ after all. If anyone’s reading this who has anything to say about any of my books, I would really love to hear from you. Feedback – it’s what keeps us going.

Generally, it’s hard for authors to get an idea of who’s reading what you’ve written, and how they feel about it. I read continually myself, and have never yet written to an author about a book, assuming that what I say about it will be immaterial and probably ignored. Now I wonder whether I should be more willing to write a note, or send a card. If you have a publisher, maybe it’s easier for readers to find you. Or maybe you just reach more readers and therefore increase the chance of communication.

Most of the feedback I receive is from the people I meet when I’m doing readings around this region, but unless I sometimes write down what is said it’s hard later to remember the specifics. When I’m struggling, as I am now, with the final versions of plot and sequences of events and a few relevant references to contemporary life, all the fiddly bits before the real enjoyment of writing starts, I have to stop and think that these details will be noticed and enjoyed, and that what I’m doing matters to someone beyond myself. I write to be read, not as a cathartic personal release. How the writing is received is interesting to me. It doesn’t determine how I write, but it’s certainly part of what encourages me to keep doing so.