Can you extend your books’ ‘shelf-life’?

One of my gripes about writing and selling novels based where I live, in West Cumbria, is that some booksellers insist on describing them as ‘local fiction’ and condemn them to an out-of-the-way corner of the shop labelled ‘local books’, far away from anything remotely topical or current or interesting. I visited one of these dark places this morning, squeezing through the children’s section and right at the back. One of my precious books sat forlorn on the ‘local fiction’ shelf, its cover bent and scruffy, like a forgotten mongrel at the dogs’ home, silently begging to be taken home. That book must have been there a while: it’s got a long shelf-life, but on the wrong shelf.

One of the reasons for deciding to write historical fiction is that it doesn’t date in the same way as ‘contemporary’ fiction does. The fact that my trilogy is set in the first half of the twentieth century has a bearing on its ‘genre label’ but doesn’t surely preclude its being a relevant and readable set of stories with a central character who is perfectly recognisable in today’s world. The characters are timeless, even though the settings and the details of life are carefully embedded in their age.

The long shelf life I seek for my work is about their relevance to my community and to the readers who both live and visit here. Year after year, people visiting our special region will want something to illuminate its past, won’t they? I want that when I’m travelling. But visiting readers in bookshops also want something that’s visible, not have to ferret round in the back room. As a self-publishing author I enjoy the sense of control it gives me over the look and production of my work. The only thing I have no influence on is how booksellers treat my books. I understand that bookshop window space is at a premium, and that sometimes it is ‘sold’ to the highest bidder or the publisher’s rep with the most clout. I understand it, but it still annoys me. No wonder we self-publishers get a little paranoid about the continuing efforts of the traditional book business to keep us out of the loop, no matter how professional we are.

When I asked the bookseller who had banished two of my three books to the ‘back room’ he seemed to say that a book will be given ‘prominence’ in his crowded shop only when it is new. For a few precious weeks just after publication the third book in the trilogy was indeed in the window, but I don’t have a new book out this summer, so that brief honeymoon is over. Producing a new book may provide fleeting visibility, but what else can I do to keep the existing books in sight, literally and metaphorically?

I could buy advertising space in appropriate papers and magazines, but the cost is usually prohibitive. And I could create my own ‘stories’ for the local press to use. These might be appearances at various events, with some text and the all important pictures. Or it could be a local story, linked to the settings of my books. There have been some good opportunities recently, which I’ve tried to exploit through social media, but not very effectively I fear. This coming week will see a programme on BBC4 about Sellafield, a rarity in itself with the secrecy that surrounds the place. Some people watching may realise for the first time that a reactor fire in 1957 was almost a disaster, with only local know-how and courage saving the day. They could deepen that understanding immeasurably by reading my third book ‘Fallout’ which tells the inside story of the fire through the fictional character of Lawrence Finer, a nuclear physicist seconded to the plant, but how do I let people know that this novel actually exists, and where to find it? Good PR boosts the shelf life of a book, but the effort needs to be made repeatedly There’s definitely a limit to this, and the law of diminishing returns will have an impact too. Refreshing the PR is all part of the author’s constant support of her own sales, and it’s hard work.

I suppose what I really want is that my books should be on the ‘English Classics’ shelf, as enjoyable and relevant in ten or even fifty years time as they are today. That’s ambitious, but I can still live in hope.

 

Book group questions for my trilogy ‘Between the Mountains and the Sea’

An email last week (thanks, Lesley) prompted me to think for the first time about book groups reading my books, either as a whole trilogy or just one of the three. I know that the library service in Cumbria has sets of each of the books for loan for this purpose, and I meet people who have read my books with their group, but I didn’t realise that this sometimes entailed using pre-written questions.

ruth_sutton_triolgy covers

I’ve had a go at creating several questions, in the hope that they might engender some interesting discussion. They seem a bit vague and generic, and I’m sure readers can think of better ones for themselves, but here goes. There are four for each book, and three more that apply to the whole trilogy, which could be adapted for any of the books. Some of the questions for an individual book could be applied for the others too. Mix and match.

I would really love to hear these discussions myself!

A Good Liar

1. How are the characters of Jessie and John introduced to the reader? What do you initially feel about them? Do they develop as the story proceeds, and in what ways?

2. What do you make of Jessie’s affair with Andrew? What does it show about her character, and his?

3. Which passages from the book did you particularly enjoy, or not, and why?

4. This was the author’s first novel: what feedback or advice would you offer her for the future?

Forgiven

1. How is life in a mining community conveyed? Did you find it convincing?

2. Jessie’s independence is threatened in various ways during this story. How does she deal with these developments, and how do you feel about the choices she makes?

3. Do you believe that Maggie genuinely loves John, or is she attracted by what he can offer her?

4. How does the relationship between Jessie and Agnes develop? (This is especially interesting if you’ve witnessed it from the beginning in A Good Liar). What do you think about Agnes’ motives and behaviour?

Fallout

1. How is the character of Lawrence Finer introduced? Do you find him convincing, and what does he add to the story?

2. Do the technical details in this book about the Windscale reactor and the 1957 fire interest you? What could the author have done to improve this aspect of the story?

3. Some of the characters, e.g. Tom Tuohy, were real people working at Windscale in 1957. How does the author weave together fact and fiction. Does it work?

4. The ending of the book, and of the whole trilogy, is left open-ended. Is this satisfying? How would you have liked the book to end?

Between the Mountains and the Sea: the trilogy as a whole

1. Three different communities and decades are explored during the trilogy: what sense did you get of time and place in each of them? Were they convincing and interesting?

2. Does the dialogue contribute to your understanding of the characters? What did you like or dislike about the approach to dialogue?

3. What issues does an author have to consider when writing a trilogy? How has the author dealt with some of these issues?

If you find these questions useful, or have some better ones, let me know. And if you actually use them for a book group discussion, I’d love to know that too, and anything of the feedback or interesting insights that resulted. The next book Cruel Tide, due out in November 2015 is a crime story, and I think the questions might be a bit different.

Should I change the cover of one of my books?

The publication of my second novel ‘Forgiven’ in 2013 felt very stressful, or at least that’s how I remember it. I felt it was better than the first one ‘A Good Liar’ and had certainly been easier to write, taking a year rather than the previous tortuous four year process. But I underestimated how long it would take to get the final stages of the publication business sorted out, and wanted to get it out into the shops as early as possible in the Lake District visitor season, when probably I should have taken decisions more carefully. Patience was never my strong suit.

The main frustration was about the cover. The cover of ‘A Good Liar’ had taken quite a while to put together and consisted of three parts: a old photo of schoolchildren to place the story in its time; an atmospheric picture of Wastwater to reflect the setting; and a profile of a woman to indicate that the protagonist was female. As one of the booksellers told me, ‘It’s a good cover because it tells the reader about what’s inside.’ When it came to part 2 of the trilogy ‘Forgiven’ I struggled first with the title, which doesn’t give much away, but did pick up one of the themes of the book, and I quite like one word titles. The setting was mainly west Cumbria and the town of Whitehaven in the immediate post-war years, with a family of coal miners at the centre of the action. The cover we ended up with was a gorgeous photo of the local landscape in spring, from a photo taken at about this time of year, when the valley floors were bright green with new grass and there was still snow on the fell tops. A lovely image, but it told the reader very little about the book itself. 

From the outset, this book has sold less well than ‘A Good Liar’ and when the third in the trilogy was published the following year, that one sold better too. I began to wonder whether one reason for this might be the enigmatic title or cover of ‘Forgiven’. If the author’s name is well-known then I’m not sure that title and cover matter very much. But I’m expecting visitors to Cumbria to pick this book off a shelf and be interested enough in it to buy it, and why would they, really? They don’t know me from a hole in the ground. They need more at first glance than ‘Forgiven’ could offer them. For ebooks the cover matters less, but for a book on a shelf, competing with others in the reader’s view, the cover matters more.

If I’m right about this, I’m asking myself whether I should approach the reprint of ‘Forgiven’ as an opportunity to ‘re-brand’ it with a new cover. The title is fixed and unchangeable, but changing the cover would be easy and there are many precedents for doing so in the traditional publishing world. As a self-publisher I have absolute discretion about how my work should look, and this could be the time to exercise it.

So, I’m back to the age-old question, what makes a good book cover? The bookseller I referred to earlier takes the functional approach: the cover should indicate what’s between the covers. In that case I might need some reference to winter, hard times and to the pits, and perhaps some images of people of the period. In other words, I could use the same formula as we used for the first cover. Or I could use a more striking image, such as the one I chose for book 3 of the trilogy ‘Fallout’, and enjoy the mixed views that followed. The cover of ‘Fallout’ was designed to surprise, if not shock, the reader and succeeded in that intent, for good or ill.

I’ll have a few months to think about it as there are still enough from the first print run of ‘Forgiven’ to see us through this summer’s busy season. Is a picture of an old coal mine a turn-off for the largely female readership my books attract? Should I hold out for an image of the screen lasses, the remarkable women who worked on the surface sorting and grading the coal, despite the copyright issues that we ran into last time? It’ll be interesting to start again and take longer over the design than I did last time, and even more interesting to see whether a different cover affects sales. 

The beauty of writing historical fiction is that it doesn’t have a limited shelf-life: it can be as relevant in ten years’ time as it is now. But the down-side of that agelessness is that it can’t burst upon a waiting world as something completely of its time, new fresh, contemporary. Within the historical fiction genre I’ve tried to avoid the Catherine Cookson cliches, and romanticising a past era that was challenging, complicated and fraught with ambivalence. The cover could reflect some of that at least, rather the rather bland if beautiful image it has at present.

Writing this post has made up my mind. I’ll start thinking about the cover of ‘Forgiven’ now and give myself, and the cover designer I work with, more time to make the best choice. And my new crime fiction book which is due out in November will need a brilliant cover too, which should be ticking over in the back of my mind from now on, while I’m still writing the first draft. Not for the first time, I realise that turning thoughts into words – written or spoken – helps me to pin down what I’m thinking about. I’ll be another year older this week, and beyond the age when my mother’s Alzheimers started. I keep looking for signs that my brain is seizing up, but for the time being, thank heaven, ‘cogito ergo sum’.

 

Letters from readers

I’m sure more famous authors get loads of letters from readers, but for me it’s a new phenomenon: just a few, usually handwritten, in a card or on their own in an envelope. The writers tell me what they’ve enjoyed about my books. If they’re local, they say how they enjoy recognising places in West Cumbria – where the trilogy is set – and what they themselves remember about them. They talk too about the characters who live their lives in this setting. It feels like well-intentioned gossip, sharing details of what you’ve noticed with someone else. When the first book, ‘A Good Liar’ came out, I got an email, or was it a tweet, which said, ‘Oh that Jessie, I could slap her.’ I could too: Jessie has a tendency to come out with things carelessly at times, getting herself into all sorts of trouble. She’s a complicated woman, which is what I always wanted her to be, and not always likeable, although I still feel that she’s fundamentally a good person. Hence the title.

Other letters are less specific, just expressions of enjoyment and looking forward to the next book, which is due out in November 2015 by the way. I was in a local bookshop the other day and on the stand where my books are displayed was a little note, left over from the summer, which read. ‘Yes it’s here! Book 3 Fallout has arrived!’ I’m sure the queue was a little less long that those for the new Harry Potter books, but I was tickled by the idea of people I didn’t know waiting for a book to appear and wanting to get reading.

My readers sometimes tell me which of the three books they’ve enjoyed the most, and there’s no pattern to that choice, except that the quietest of the three ‘Forgiven’ seems to appeal to fewer people even though I think it’s the best of the three. What I’ve been waiting for and not had yet is something from people who personally remember the Windscale Fire of 1957, which features in ‘Fallout’, telling me that I’ve got it wrong. If I have, then no-one is telling me that, but maybe they just wouldn’t say anything at all. West Cumbrian communication can be a bit ’round-about’, and I am an ‘off-comer’ after all. If anyone’s reading this who has anything to say about any of my books, I would really love to hear from you. Feedback – it’s what keeps us going.

Generally, it’s hard for authors to get an idea of who’s reading what you’ve written, and how they feel about it. I read continually myself, and have never yet written to an author about a book, assuming that what I say about it will be immaterial and probably ignored. Now I wonder whether I should be more willing to write a note, or send a card. If you have a publisher, maybe it’s easier for readers to find you. Or maybe you just reach more readers and therefore increase the chance of communication.

Most of the feedback I receive is from the people I meet when I’m doing readings around this region, but unless I sometimes write down what is said it’s hard later to remember the specifics. When I’m struggling, as I am now, with the final versions of plot and sequences of events and a few relevant references to contemporary life, all the fiddly bits before the real enjoyment of writing starts, I have to stop and think that these details will be noticed and enjoyed, and that what I’m doing matters to someone beyond myself. I write to be read, not as a cathartic personal release. How the writing is received is interesting to me. It doesn’t determine how I write, but it’s certainly part of what encourages me to keep doing so.

‘Forgiven’: the middle child of the trilogy

I’m beginning to think of ‘Forgiven’ the second book in my trilogy ‘Between the Mountains and the Sea’ as the middle child, quite quiet, somewhat overshadowed by its more noticeable siblings. The eldest child, ‘A Good Liar’ was the first, long awaited, with a troubled pregnancy and long labour. When she arrived, to quite an elderly mother, she was greeted with delight and some surprise that she had ever been born at all. The youngest child, ‘Fallout’ created less trouble and worry in pregnancy, as by now the mother knew roughly what was going on and felt more confident. This new baby was louder and forced her way into the family with a freshness bordering on the brash.

Child number two ‘Forgiven’ came along quite quickly after her elder sibling but was in turn overshadowed by the youngest before she had found her place in the family. She is quiet, more thoughtful and perhaps too easily overlooked, but has a grace and charm all of her own. Secretly, for a mother must never admit to favourites, I love this middle child the most. She made me cry more as I created her, and still does. There’s a poignancy in the story, as Jessie Whelan faces her darkest moments, and makes the hardest choices. At the end her loneliness seems set to continue as she hangs on determinedly to her independence.

‘Forgiven’, is currently the least popular of the trilogy. It’s relative of course: all three books have been well received and sell steadily, but still boxes of the eldest and youngest books leave the shelves with greater speed, and ebooks sales have the same pattern. That means that some of my readers at least may not have read the full story told in the three books, which I’m sad about. Between my heroine’s early troubles and her eventual acceptance of love the quieter time is being overlooked. Set in 1947 Forgiven in some ways as ‘unforgiving’ as its context: the post-war years in West Cumberland were difficult. On the first anniversary of VE Day one of the local councils turned down a suggestion of a party to celebrate. ‘We’ve nowt to celebrate,’ they said, ‘and nowt to celebrate with.’ Unemployment, poor housing, rationing, coal shortages and the bitter winter of March 1947 added up to a cold, hard few years, before the resurgence into the 1950s. In my village mains electricity didn’t arrive until 1953, and only three years later the first nuclear power station was officially opened by the Queen, to be followed the year after that by the world’s first nuclear reactor fire, which forms the backdrop to the third book in trilogy ‘Fallout’.

History was moving so quickly then that the immediate post-war troubles were almost forgotten. And so it feels with the slower sales of the book that was set in those difficult times. But it remains – I believe – a much better book than its elder sibling, and a necessary precursor to the youngest of the three. In ‘Forgiven’ Jessie faces some of her inner demons and makes her worst mistakes as a mother. Maybe that’s why I have such an emotional attachment to this book, and wonder why it is seems to be attractive than its fellows. Maybe this is what happens with trilogies: does anyone out there know if the middle books of the three do less well?

If you’ve read this far and you’ve not read ‘Forgiven’, beg, buy, borrow or download it and see what you think, even if you’ve never read either of the others. Then go backwards to ‘A Good Liar’ for the backstory and forwards to ‘Fallout’ for the denouement. I love Jessie, and I want to see the middle years of her life, tough though they were, celebrated and enjoyed.

 

Delectable authenticity

In the great scheme of things, few people really care about absolute authenticity, but I’m one of them. We notice the glaring anomalies, like the plastic water bottle on a recent photo of the Downton Abbey set, but to appreciate much of we see or read in historical fiction we would need to be extraordinarily expert in the details of the period. If hardly anyone will notice or appreciate the details, why do I spend so much time and effort trying to get it right? I do it because I love it; it gives me a smug satisfaction that I can defend the things I’ve portrayed and the words I’ve used. Earlier this week I was reading from ‘A Good Liar’ a conversation between my heroine and her mother about the respectability of the father of Jessie’s unborn child. ‘They live in Mikasa Street,’ Jessie pleaded, ‘They’ve got a bathroom!’. I couldn’t help myself, breaking off from the reading to assure my listeners that the houses in Mikasa Street (built by Vickers  in Vickerstown on Walney Island, named after a battleship in the Japanese navy) did indeed have bathrooms befitting the status of the workers to whom they were allocated. I beamed at them, they stared back. I’m sure none of them cared, but I did.

For more distant historical settings, the problem may be less acute, but many readers will have lived through my twentieth century settings themselves and will spot anachronism immediately. I was talking recently about the setting of my third book ‘Fallout’, in Seascale in 1957 at the time of the Windscale nuclear reactor fire. A lady in the audience told me cheerfully ‘Oh, yes, I was there that day’ and told me about watching the smoke streaming from the stack above the reactor building as she walked across the compound towards her office. ‘Which way was the wind blowing?’ I asked, but she couldn’t remember.

The setting for my next book will be around 1970 in the Furness area of what was then Lancashire and is now Cumbria. I’ve already spoken to people who worked in the newsroom of the Barrow-in-Furness newspaper at the time and next week I have a date with an ex-policeman from the same era. He laughed when I told him I was interested in the details of how it was to work in the force at that time: when the details are part of your own life you never think of them as important. But the details in my contact’s memory are gold-dust to me, and I shall listen hard, noting and remembering everything I can. How did the average copper think, talk and act at that time, before all the technological changes we have seen in the past 40 years? How did they relate to each other and to other ranks and parts of the service? Ian Rankin’s Edinburgh detectives call the men in uniform ‘woolly suits’: what were they called by their Barrow counterparts in 1970?

I know already that a large proportion of this authentic detail will never end up in the book. I’m writing a story, not a social history of the police force, and the pace can’t be bogged down by too much unnecessary information. I also know that the little nuggets of truth that emerge fresh and glinting into the text may delight only me and the few others who recognise their veracity. For most readers a few authentic details just add flavour to the image that springs from the words on the page. It could be the smell of something, a phrase or dialect word, a joke, a reference; anything can enhance the picture, like salt in food, taking it from the bland to the memorable. That’s what I’m after when I interview my bemused ex-policeman next week. By the way, all I did was send an exploratory email to Barrow police station: somehow, my request ended up on the desk of a Superintendent whose request for someone to respond carried sufficient authority that I heard back within days.

A year or two back, investigating the disaster in one of the Whitehaven pits in 1947 I came across the actual verbatim record of the enquiry into the disaster held by the National Coal Board at the time. It was tucked away in the archive of the Durham Mining Museum. Reading it was like there being there, and I managed to use just a word or two in the voice of one of the survivors. When the underground explosion happened, he said, they were some way from it but ‘the air fluttered’. What a wonderful phrase. Into the text it went and I love it still. Listening to my ex-policeman on Wednesday will give me the same delight, and hopefully the same treasure trove of authentic detail to mix into the story.