Can you extend your books’ ‘shelf-life’?

One of my gripes about writing and selling novels based where I live, in West Cumbria, is that some booksellers insist on describing them as ‘local fiction’ and condemn them to an out-of-the-way corner of the shop labelled ‘local books’, far away from anything remotely topical or current or interesting. I visited one of these dark places this morning, squeezing through the children’s section and right at the back. One of my precious books sat forlorn on the ‘local fiction’ shelf, its cover bent and scruffy, like a forgotten mongrel at the dogs’ home, silently begging to be taken home. That book must have been there a while: it’s got a long shelf-life, but on the wrong shelf.

One of the reasons for deciding to write historical fiction is that it doesn’t date in the same way as ‘contemporary’ fiction does. The fact that my trilogy is set in the first half of the twentieth century has a bearing on its ‘genre label’ but doesn’t surely preclude its being a relevant and readable set of stories with a central character who is perfectly recognisable in today’s world. The characters are timeless, even though the settings and the details of life are carefully embedded in their age.

The long shelf life I seek for my work is about their relevance to my community and to the readers who both live and visit here. Year after year, people visiting our special region will want something to illuminate its past, won’t they? I want that when I’m travelling. But visiting readers in bookshops also want something that’s visible, not have to ferret round in the back room. As a self-publishing author I enjoy the sense of control it gives me over the look and production of my work. The only thing I have no influence on is how booksellers treat my books. I understand that bookshop window space is at a premium, and that sometimes it is ‘sold’ to the highest bidder or the publisher’s rep with the most clout. I understand it, but it still annoys me. No wonder we self-publishers get a little paranoid about the continuing efforts of the traditional book business to keep us out of the loop, no matter how professional we are.

When I asked the bookseller who had banished two of my three books to the ‘back room’ he seemed to say that a book will be given ‘prominence’ in his crowded shop only when it is new. For a few precious weeks just after publication the third book in the trilogy was indeed in the window, but I don’t have a new book out this summer, so that brief honeymoon is over. Producing a new book may provide fleeting visibility, but what else can I do to keep the existing books in sight, literally and metaphorically?

I could buy advertising space in appropriate papers and magazines, but the cost is usually prohibitive. And I could create my own ‘stories’ for the local press to use. These might be appearances at various events, with some text and the all important pictures. Or it could be a local story, linked to the settings of my books. There have been some good opportunities recently, which I’ve tried to exploit through social media, but not very effectively I fear. This coming week will see a programme on BBC4 about Sellafield, a rarity in itself with the secrecy that surrounds the place. Some people watching may realise for the first time that a reactor fire in 1957 was almost a disaster, with only local know-how and courage saving the day. They could deepen that understanding immeasurably by reading my third book ‘Fallout’ which tells the inside story of the fire through the fictional character of Lawrence Finer, a nuclear physicist seconded to the plant, but how do I let people know that this novel actually exists, and where to find it? Good PR boosts the shelf life of a book, but the effort needs to be made repeatedly There’s definitely a limit to this, and the law of diminishing returns will have an impact too. Refreshing the PR is all part of the author’s constant support of her own sales, and it’s hard work.

I suppose what I really want is that my books should be on the ‘English Classics’ shelf, as enjoyable and relevant in ten or even fifty years time as they are today. That’s ambitious, but I can still live in hope.

 

‘Forgiven’: the middle child of the trilogy

I’m beginning to think of ‘Forgiven’ the second book in my trilogy ‘Between the Mountains and the Sea’ as the middle child, quite quiet, somewhat overshadowed by its more noticeable siblings. The eldest child, ‘A Good Liar’ was the first, long awaited, with a troubled pregnancy and long labour. When she arrived, to quite an elderly mother, she was greeted with delight and some surprise that she had ever been born at all. The youngest child, ‘Fallout’ created less trouble and worry in pregnancy, as by now the mother knew roughly what was going on and felt more confident. This new baby was louder and forced her way into the family with a freshness bordering on the brash.

Child number two ‘Forgiven’ came along quite quickly after her elder sibling but was in turn overshadowed by the youngest before she had found her place in the family. She is quiet, more thoughtful and perhaps too easily overlooked, but has a grace and charm all of her own. Secretly, for a mother must never admit to favourites, I love this middle child the most. She made me cry more as I created her, and still does. There’s a poignancy in the story, as Jessie Whelan faces her darkest moments, and makes the hardest choices. At the end her loneliness seems set to continue as she hangs on determinedly to her independence.

‘Forgiven’, is currently the least popular of the trilogy. It’s relative of course: all three books have been well received and sell steadily, but still boxes of the eldest and youngest books leave the shelves with greater speed, and ebooks sales have the same pattern. That means that some of my readers at least may not have read the full story told in the three books, which I’m sad about. Between my heroine’s early troubles and her eventual acceptance of love the quieter time is being overlooked. Set in 1947 Forgiven in some ways as ‘unforgiving’ as its context: the post-war years in West Cumberland were difficult. On the first anniversary of VE Day one of the local councils turned down a suggestion of a party to celebrate. ‘We’ve nowt to celebrate,’ they said, ‘and nowt to celebrate with.’ Unemployment, poor housing, rationing, coal shortages and the bitter winter of March 1947 added up to a cold, hard few years, before the resurgence into the 1950s. In my village mains electricity didn’t arrive until 1953, and only three years later the first nuclear power station was officially opened by the Queen, to be followed the year after that by the world’s first nuclear reactor fire, which forms the backdrop to the third book in trilogy ‘Fallout’.

History was moving so quickly then that the immediate post-war troubles were almost forgotten. And so it feels with the slower sales of the book that was set in those difficult times. But it remains – I believe – a much better book than its elder sibling, and a necessary precursor to the youngest of the three. In ‘Forgiven’ Jessie faces some of her inner demons and makes her worst mistakes as a mother. Maybe that’s why I have such an emotional attachment to this book, and wonder why it is seems to be attractive than its fellows. Maybe this is what happens with trilogies: does anyone out there know if the middle books of the three do less well?

If you’ve read this far and you’ve not read ‘Forgiven’, beg, buy, borrow or download it and see what you think, even if you’ve never read either of the others. Then go backwards to ‘A Good Liar’ for the backstory and forwards to ‘Fallout’ for the denouement. I love Jessie, and I want to see the middle years of her life, tough though they were, celebrated and enjoyed.

 

Delectable authenticity

In the great scheme of things, few people really care about absolute authenticity, but I’m one of them. We notice the glaring anomalies, like the plastic water bottle on a recent photo of the Downton Abbey set, but to appreciate much of we see or read in historical fiction we would need to be extraordinarily expert in the details of the period. If hardly anyone will notice or appreciate the details, why do I spend so much time and effort trying to get it right? I do it because I love it; it gives me a smug satisfaction that I can defend the things I’ve portrayed and the words I’ve used. Earlier this week I was reading from ‘A Good Liar’ a conversation between my heroine and her mother about the respectability of the father of Jessie’s unborn child. ‘They live in Mikasa Street,’ Jessie pleaded, ‘They’ve got a bathroom!’. I couldn’t help myself, breaking off from the reading to assure my listeners that the houses in Mikasa Street (built by Vickers  in Vickerstown on Walney Island, named after a battleship in the Japanese navy) did indeed have bathrooms befitting the status of the workers to whom they were allocated. I beamed at them, they stared back. I’m sure none of them cared, but I did.

For more distant historical settings, the problem may be less acute, but many readers will have lived through my twentieth century settings themselves and will spot anachronism immediately. I was talking recently about the setting of my third book ‘Fallout’, in Seascale in 1957 at the time of the Windscale nuclear reactor fire. A lady in the audience told me cheerfully ‘Oh, yes, I was there that day’ and told me about watching the smoke streaming from the stack above the reactor building as she walked across the compound towards her office. ‘Which way was the wind blowing?’ I asked, but she couldn’t remember.

The setting for my next book will be around 1970 in the Furness area of what was then Lancashire and is now Cumbria. I’ve already spoken to people who worked in the newsroom of the Barrow-in-Furness newspaper at the time and next week I have a date with an ex-policeman from the same era. He laughed when I told him I was interested in the details of how it was to work in the force at that time: when the details are part of your own life you never think of them as important. But the details in my contact’s memory are gold-dust to me, and I shall listen hard, noting and remembering everything I can. How did the average copper think, talk and act at that time, before all the technological changes we have seen in the past 40 years? How did they relate to each other and to other ranks and parts of the service? Ian Rankin’s Edinburgh detectives call the men in uniform ‘woolly suits’: what were they called by their Barrow counterparts in 1970?

I know already that a large proportion of this authentic detail will never end up in the book. I’m writing a story, not a social history of the police force, and the pace can’t be bogged down by too much unnecessary information. I also know that the little nuggets of truth that emerge fresh and glinting into the text may delight only me and the few others who recognise their veracity. For most readers a few authentic details just add flavour to the image that springs from the words on the page. It could be the smell of something, a phrase or dialect word, a joke, a reference; anything can enhance the picture, like salt in food, taking it from the bland to the memorable. That’s what I’m after when I interview my bemused ex-policeman next week. By the way, all I did was send an exploratory email to Barrow police station: somehow, my request ended up on the desk of a Superintendent whose request for someone to respond carried sufficient authority that I heard back within days.

A year or two back, investigating the disaster in one of the Whitehaven pits in 1947 I came across the actual verbatim record of the enquiry into the disaster held by the National Coal Board at the time. It was tucked away in the archive of the Durham Mining Museum. Reading it was like there being there, and I managed to use just a word or two in the voice of one of the survivors. When the underground explosion happened, he said, they were some way from it but ‘the air fluttered’. What a wonderful phrase. Into the text it went and I love it still. Listening to my ex-policeman on Wednesday will give me the same delight, and hopefully the same treasure trove of authentic detail to mix into the story.

Bad things can happen in good places

After finishing the trilogy based on the life of feisty but difficult Jessie Whelan, ‘Between the Mountains and the Sea’, I’ve been thinking about the next book, or possibly the next series, having realised the commercial advantages of a series when each book encourages sales of the others. I’d like to set the series in a location dear to my heart, the west coast of Cumbria, and move towards crime fiction. It’s a well-worn genre, and difficult to do anything entirely new, but that doesn’t bother me: the range is so diverse, and the variables so many that my goal of something suspenseful and fresh will be achievable if I try really hard and use what I’ve learned so far.

Part of the freshness I want would be in the location, a neglected part of the country which has wonderful potential – beautiful, complex, layered, with the inwardness that stems from geographical isolation. It’s also where I live, and that could be the source of dilemmas to come. There can’t be a crime story without bad things happening, caused by people behaving badly. They may not be evil people, but they do evil things, for whatever reasons. I will be setting these evil matters within a community that I’m part of and that I’m very fond of. Do I have the ‘detachment’ that may be necessary, and will I care if what I write upsets those who would rather not have the region’s dirty linen, even the fictional dirty linen, exposed in public?

Hasn’t this been a problem all along?  In the three stories so far, bad things have happened, and so far my neighbours are still speaking to me. But the bad things so far have all been external, an explosion in a pit, a fire in a nuclear reactor, neither of them caused by the wanton action of bad people. Blame, if we wish to allocate it, could be placed at the door of a process of cutting corners, or even human error, or the impact of political haste or a flu epidemic, not stemming from from deliberate acts by malevolent individuals.

If it’s crime fiction there will have to be a crime, and probably a series of crimes, and the criminals will probably be local. Not every baddie could be an ‘offcomer’ newly arrived from the distant iniquitous dens of London or even Leeds. Of course some of the evil-doers will be local: even a cursory scan of the local papers reveals plenty of evidence of local wrong-doing, and occasional acts of startling ferocity such as the recent multiple killings by a deranged taxi driver, Cumbria born and bred, who shot his victims both deliberately and then randomly before turning the gun on himself.

What I will need to do is use all the geographical details of my chosen setting but find the crime details elsewhere, to avoid crossing the line between crime fiction and ‘true crime’. As with most local fiction, authenticity will derive from the details of place and time, not from the characters, who remain fictional. The exception to this rule I made myself in ‘Fallout’ – part 3 of the trilogy – in placing known people from the Windscale nuclear plant in 1957 into the story as part of the backdrop. I took legal advice about doing so and was assured that it was acceptable, so long as nothing any of these people were given to do or say was at odds with the known facts, or in any way detrimental to their characters or reputation. It would be a different matter if any of these ‘known’ characters had been given criminal things to do.

In the first part of the trilogy I grappled with these choices, and decided to anonymise the village where most of the action takes place, which was loosely based on the village where I live. I changed its name and tweaked the neighbouring locations too, although more distant locations were left alone, visible on the map and in life. All the characters were fictional, although one – the vicar at the time – did possess some of the characteristics of the actual vicar at the time when the story was set. Even so, some of my neighbours were convinced that some of the characters in the story were real people. ‘You got so-and-so off to a tee,’ someone said to me, although ‘so-and-so’ was entirely a product of my imagination and – as far as I knew – bore no resemblance to any real person, living or dead. When I protested, my neighbour smiled, putting a finger to the side of the nose in the time-honoured gesture of ‘You can’t fool me’.

So, known setting and unknown characters and events will be required to make this work without doing insult or injury to my home turf. That decision helps. For a start I won’t have to spend many hours combing through back numbers of the North-West Evening Mail or the Westmorland Gazette and can let my dark imagination roam a little more freely. Now I have to get on with it.

 

What makes a good book cover?

SAM_1212A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.

The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.

Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.

I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.

By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.

Can characters be real people?

It was one of those spooky evenings when you get the impression that the people you’re talking to know more about what you’re talking about than you do. The Millom Ladies Guild were listening politely to my stories about the real vicar who inspired the one I depicted in ‘A Good Liar’ when one of them said, ‘Oh, yes I remember him. I was there when the new school was being built.’ (If you know the story of A Good Liar, you’ll understand all this: if you haven’t read it yet, now’s the time!) Thank heaven she didn’t disagree with either my details or the description of the vicar. A little later I was talking about the fire in the nuclear reactor at Windscale in October 1957 and the people there who played a crucial role, and one of my audience was a cousin of a man I had referred to.

This is why the writing of Part 3 of my trilogy, ‘Fallout’ set in the community around Windscale at the time of the fire caused me some anxiety. I wanted to tell the inside story of the fire, the details of which were revealed only recently, fifty years after the event. This meant naming names, or giving fictional names to men who would be instantly recogniseable to many of the local people who will read the book. If I name them, I wondered, can I also give them words to say, words that they might have said but there is no actual record that they did so?

I decided to include half a dozen real people, under their own names, as minor characters in the background of the action. The main Point of View inside the plant is carried by an entirely fictional character, a visiting physicist from the Harwell nuclear research labs. The ‘real’ characters were named, given things to do and words to speak, during an event within the living memory of both myself and probably the majority of the potential readers. My editor wasn’t sure how to deal with it, so we called in a lawyer who deals mainly in copyright issues, for an opinion about the ‘ethics’ and legality of doing what I’d done. His view was that it was OK, for three reasons: a) the named people were playing a background not a foreground role; b) what they did in my story was supported by the evidence in the official history of the incident and was therefore a matter of public record; c) nothing that I had them doing or saying could be seen in any way as negative or blameworthy, in keeping again with the conclusions in the factual historical record in Lorna Arnold’s ‘Windscale 1957: Anatomy of Nuclear Accident’. On top of all that reassurance, the lawyer also said how much he enjoyed the relevant sections and wanted to read the rest.

One of the ladies in Millom asked, ‘Do you have to get permission to include real people?’. A good question, and I sincerely hope that the advice I sought was correct and that the answer in this case is ‘No’.