by admin | May 25, 2014 | A Good Liar, Authenticity, cover, Cumbria, fact-based fiction, Fallout, Forgiven, Lake District, promotion, readers, Windscale fire
A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.
The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.
Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.
I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.
By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.
by admin | Apr 22, 2014 | A Good Liar, Cumbria, Fallout, Forgiven, Lake District, readers, self-publishing
‘What’s your budget for promotion of your new book?’ There’s a question I didn’t know how to answer. I was enquiring about getting help with a video, but quickly realised I would have to plan, film and edit it myself or do without. And if I do without, what achievable strategies do I have for promoting the new book ‘Fallout’, the last in the Jessie Whelan trilogy that has the overarching title ‘Between the Mountains and the Sea’? For the second in the series – ‘Forgiven’ – which was published in June 2013 I arranged a ‘launch’ on the first day of a local festival, thinking that the regional media who would be in town anyway for the festival might be tempted to make an appearance. Wrong! Family, friends and neighbours turned up and we had a jolly time, but as a press launch it was a dismal (and quite expensive) failure. I admit I was disappointed, and decided that I probably wouldn’t do it again.
So here we are with the new book due out in about a month and no clear idea about a ‘promotion strategy’. One difference from last year is that I now have over 400 Twitter followers, and through Twitter’s exponential reach I can get the book details to people who might want them. Word of mouth will count for something too: the success of the first two parts of the trilogy means that there’s a fair head of steam around the publication of the final part. It’s hard to guess how many readers, many of them Cumbria locals, will beat a path to the bookshop door or my website to snatch their copy hot off the press, but it could be quite a few. Most of the paperback sales over the past two years have been in Cumbria bookshops, supplied through Hills of Workington who sell to almost every bookshop and tourist centre in the county. And sales have been seasonal too, with summer visitors looking for something to read which features the people, places and history of this great place where I live.
Once the paperback is out we’ll focus on the conversion to ebook and Kindle. My book designer John Aldridge will make sure the ebook looks as good as the hard copy – which is by no means automatic – and I hope I remember what to do after that. I’ve made it work twice already so that should be OK. Ebook sales have been steady but unspectacular. I know I could shift more if I dropped the price, but I do have a problem with selling something of merit, that took me a year to produce, for less than the price of a latte.
In the meantime, the height of my promotional activity today has been to design a poster for some of the local bookshops, which has taxed my Word skills to the uttermost. Once it was done, I took a photo and posted it on Twitter. I’m not expecting as many RTS as a selfie at a funeral, but who knows?
by admin | Mar 19, 2014 | A Good Liar, flashback, Forgiven, pace, structure, trilogy
I’ve had the good fortune to learn from some wonderful writers in the past few years. It’s been pretty quick learning, mostly through a short presentation of conversation, but I’ve soaked in as much as I can. One of the interesting things has been hearing about other writers’ reading habits: some of them have said that once they start on a new book they have to stop reading, in case the style of what they’re reading seeps into what they write.
But I still keep reading every night whether or not I’ve got a writing project on the go. If I’m not actually writing I’m thinking about it, dreaming about it even, and the need to read is too strong to be resisted. Sometimes I choose something from a different genre completely: recently it was Hallett-Hughes’ wonderful biography of d’Annunzio, and now I’ve started on William Dalrymple’s ‘Return of the King’, a factual account – also beautifully written – of Britain’s early involvement in Afghanistan. At the same time – I usually have more than one book on the go at one time – I’m reading the first story in Peter May’s ‘Lewis Trilogy’ set in the Western Isles. I chose it for the setting, remembering the time I spent there a few years ago. And I wanted to see how he handled the issue of writing ‘linked’ stories that I talked about in this blog a few weeks ago.
The sense of place in the first of May’s stories ‘The Blackhouse’ is very strong, with long passages of description of the landscape and the weather that add a dark context to a gruesome event. After the gripping introduction the main character is introduced very slowly, with lengthy flashbacks. I’m now in Chapter Seven and beginning to hanker after a faster pace. Just at the point where our ‘hero’ is about to meet his childhood girlfriend we circle round into another flashback and I want to flick forwards for some real-time action.
That’s why I’m asking myself the question: as readers do we want pace or depth? Of course, we want both, but the balance between the two is hard to find. I wonder how much influence an editor might have on the writer’s choice, or whether any of the descriptions or flashbacks are added on after the first draft, to flesh out the story or lay more foundations for what is to follow.
Much of the feedback I’ve had about the first two books in my trilogy – A Good Liar’ and ‘Forgiven’ – has mentioned that the stories rattle along, and people want to keep turning the pages. I take that to be a good thing, but should I be re-considering the balance, aiming for ‘slow story telling’ in the same way and for the same reason as we are urged to choose ‘slow food’? Do we need to relish what we read rather than devour it?
by admin | Mar 14, 2014 | A Good Liar, cover, Cumbria, Fallout, Forgiven, Lake District, self-publishing, title, Windscale fire
You may have gathered that since the ms. of my third novel in the trilogy went to the editor last month I’ve been thinking about the details of publication. This past week, driving around the flat wintry landscape Manitoba, Canada, I’ve been watching the colours of sky and snow and thinking about the cover image that will make my new book jump off the shelf or the page saying ‘Read me’ and, better still, ‘Buy me’. This is the image that will appear on my Amazon page and Twitter and everywhere else, and it has to be both telling and compelling.
One of the great things about self-publishing is that you get to make these decisions for yourself. Writing a book is such a personal endeavour: it’s always bothered me that someone else – or worse still a ‘committee’ – should decide what the finished book actually looks like. I don’t want to use images of people: the reader should be able to imagine what characters look like from the text, or from inside their own head. The cover of this new book set in such a wonderful location should reflect that place, and say something too about the events between the covers. In the case of ‘Fallout’ – yes, I finally decided to keep that title – the image could represent two central themes, the importance of the beach and its ever-changing light and tides, and the fire deep in the nuclear reactor burning red, orange and blue. Sunset over the beach could fulfill both of these hopes in one image, if we could find the right one and not have to pay too much for the copyright. If that sounds mercenary, it is. Self-publishing a real book, as well as an electronic one, is an expensive business, but it’s what I’ve chosen to do. I love books, the look and feel of them as well as their contents. Creating a book continues to be a real pleasure, and one that has to be paid for.
When ‘A Good Liar’ was published, the cover captured the key elements of what lay inside. There was a stunning image of Wastwater under a stormy sky, contrasting with a faded grey picture of rural schoolchildren, taken in the very year of the book’s setting. The cover of ‘Forgiven’ was a gorgeous photograph of a lush green Lakeland valley and a granite wall, taken by my book designer John Aldridge, combined with a bright sky from a different location. This third cover, on the last book of a trilogy entitled ‘Between the Mountains and the Sea’, will focus on the Irish Sea of the West Cumbrian coast. Somehow I hope we’ll find the image that delights me and anyone who chooses to read the words inside. Let’s hope the bookshops will find the space to display the cover rather than the spine. I can’t wait to see it.
by admin | Mar 4, 2014 | A Good Liar, Fallout, Forgiven, readers, self-publishing, title, trilogy, Windscale fire
Here’s the thing…..for several months I’ve been referring to my new novel by a title. It wasn’t a brilliant title – intriguing, clever, achingly memorable – but it was pertinent, had a useful double meaning and I was getting used to it. The novel is about a continuing family saga, and part of the action takes place in a nuclear plant where there’s a fire and radioactive contamination of the area. All the detail about the nuclear reactor fire is real by the way, and makes a very suspenseful story. My chosen title is – or was – ‘Fallout’. Get it?
So far so good. The manuscript is with the editor; the book designer and I have been discussing the new cover, which has not been started yet. BUT today I hear via Twitter that another novel with exactly the same title is due out on May 1st, and is already visible on Google. No nuclear connection in this one, but it’s a resonant name for a dysfunctional group or relationship, and I’m sure it fits this other novel perfectly well.
Now what do I do? There’s no copyright on titles, so I don’t have to change mine, but do I want my novel to come out with the same title in the same month? The title of my first novel ‘A Good Liar’ was only a prefix away from other book titles, but they had been published years before. This feels different.
I’ve been jotting down alternative titles all afternoon, realising as I do so ‘what’s in a name’. Now the editor and the book designer and I – and you too if you wish to join in – are playing around with the possibilities, with a fairly imminent deadline. If we have to change, I hope it doesn’t cause confusion among my potential readership, and we can come up with something so magical that more readers are inspired to pick it up, and then also read the two previous books in the trilogy (‘A Good Liar’ and ‘Forgiven’) just to get the full flavour of my heroine Jessie Whelan’s courage, flaws and fierce protection of her independence. By the way, if you’re thinking of suggesting a title, Jessie does find love, even if she’s not sure what to do with it. When a decision is finally made, you’ll be the first to know.
by admin | Feb 27, 2014 | A Good Liar, Cumbria, Fallout, Forgiven, historical fiction, trilogy
Not very long ago I first became aware of the complexities of ‘genre’. I understood this to mean that books had to fit into a category with a label recogniseable to others in the book business. My prior knowledge was rudimentary: I knew about fiction and non-fiction, and that some fiction is about the present day and therefore ‘contemporary’, or set in the past and ‘historical’, but as a wide-ranging reader I had never given the issue much thought. When I started to write myself the original motivation was an interest in my own community, in the first half of the last century before mains electricity, mechanised farming and antibiotics. Within that community I created a woman with a respectable position and a dark secret, and so it began.
In the opening chapter of the first book ‘A Good Liar’ a young woman’s body is discovered and the reader might ask, ‘Who pushed Alice in the river?’ Very soon, however, the demise of poor Alice fades in importance as characters rather than events begin to drive the story. Thus far I had not asked myself about ‘genre’. It was only when I started to learn about finding an agent that problems of definition appeared. ‘You have to be very clear about your genre’, I was told. Why, I wondered: what matters is the writing, surely, not the ‘format’. But I was the novice so I complied, concluding that my genre was ‘local historical fiction’: you could almost hear the groan from any prospective agent, all of whom were in London, as far as possible away from West Cumbria where I live and my stories are set. ‘But is it literary fiction of commercial fiction?’ was the next question, and is it ‘women’s fiction’, whatever that is?
I ended up by defining my first book, the product of four years of struggle, learning, frustration, effort, determination and optimism, as ‘local historical women’s commercial fiction’, which I suspect is the kiss of death in publishing terms. Needless to say I have found this process of genre definition unsatisfactory, and am still unsure of its purpose. Searching for an agent with this definition hanging round my like an albatross seemed like such a fruitless task that I decided instead to self-publish, and did so, with that book and the two more that followed. I believe that the three books in my trilogy – ‘A Good Liar’ (2012), ‘Forgiven’ (2013) and ‘Fallout’ (forthcoming, May 2014) – have a life and a quality beyond this clumsy pejorative label.
How do I define my own books? They tell of women’s struggles against limitations placed upon them by the circumstances of their lives in the middle years of the 20th century, set in the richly varied and interesting landscape of Cumbria’s west coast. They are both universal and particular. The strictures of ‘genre’ are more of a hindrance than a help.
A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.
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