What makes a good book cover?

SAM_1212A couple of years ago, when my first novel was in production, my ‘book designer’ asked me to go to a bookshop and look at covers. ‘See what you like,’ he said, ‘and what will make people want to buy your book. Then we can give Kevin the cover designer some direction and criteria.’ So I looked, and felt that most of them were anodyne and boring. Nothing about many of the covers made me want to take the book off the shelf, never mind hand over any money for it. I wanted to be struck by the cover image, engaged, intrigued – some reaction. It wasn’t about liking or not liking, more about curiosity.

The first book ‘A Good Liar’ played safe: it combined three images, all of them aesthetically attractive, which collectively gave the reader a sense of what lay within. The second book ‘Forgiven’, looking back on it now, played even safer. It was a beautiful image of a green valley and distant a distant snow-capped ridge, and in the foreground a gorgeous granite stone wall which epitomises the area where the books are set. We had tried to create a cover image using photos of pit wheels and women with children, but it was too fussy and nothing was working. The running theme of the book was ‘forgiveness’, and in the end I felt that the distant peek of light in the sky symbolised that feeling, but it was a bit of a stretch. Basically it was just a beautiful image.

Now we’ve had to make a decision about the cover of book three, ‘Fallout’, which is set against the calamitous event of the world’s first nuclear reactor fire, in Cumberland in 1957. It’s a tough time for my heroine Jessie Whelan too – no more details! – and I wanted a sense of anxiety in the cover, nothing too soft or bland. A beach scene this time, I decided, to complement the view of fells (that’s a Norse word meaning ‘hills’ that’s commonly used in Cumbria): one of the wonderful west-facing beaches that we enjoy in this region. But it had to be a special beach scene, and we found one, with a red sky, beautiful but threatening too. Still I wanted more: among the photographs I’d found of the reactor fire was one of a group of workers in their anti-contamination suits and helmets, looking like spacemen. The clever cover designer imposed this image on the beach below the red sky and the cover of ‘Fallout’ stared out at me. I loved it: as intriguing as I had hoped for and authentic too.

I made a poster and took it round the local bookshops to alert them to the forthcoming publication. One buyer at a local attraction flinched and literally stepped away from the image. ‘We can’t sell that here,’ she said. ‘It’s too frightening. Not the kind of thing for this shop.’ It’s not a proper bookshop, granted, but other crime fiction books on the shelf have quite graphic images. I was surprised by her reaction and I should have asked her to explain it, but I didn’t. Later she confirmed to the books’ distributor that she wouldn’t be carrying copies, even though the first two books in the trilogy sell well there. Nothing I can do about it, I suppose. It was never my intention to upset anyone, but then the line between curiosity and aversion is notoriously thin. I wanted the ‘Fallout’ cover to convey the danger that threatened my heroine and her community, and clearly it does that effectively. But I think there’s more to it: most people’s impression of the Lake District and Cumbria is green hills, sparkling lakes and Beatrix Potter. For those of us who love the wild west coast, that image needs a challenge, and I think – I hope – that my three novels portray real life here, not some romanticised idyll. If people’s reaction to the ‘Fallout’ cover starts some conversation about this dichotomy, that’s a good thing. It may cost me some sales, but maybe not. I’ll have to wait and see.

By the way, you can see all the covers on the books page of my website www.ruthsutton.co.uk. Have a look and see what you think.

Can characters be real people?

It was one of those spooky evenings when you get the impression that the people you’re talking to know more about what you’re talking about than you do. The Millom Ladies Guild were listening politely to my stories about the real vicar who inspired the one I depicted in ‘A Good Liar’ when one of them said, ‘Oh, yes I remember him. I was there when the new school was being built.’ (If you know the story of A Good Liar, you’ll understand all this: if you haven’t read it yet, now’s the time!) Thank heaven she didn’t disagree with either my details or the description of the vicar. A little later I was talking about the fire in the nuclear reactor at Windscale in October 1957 and the people there who played a crucial role, and one of my audience was a cousin of a man I had referred to.

This is why the writing of Part 3 of my trilogy, ‘Fallout’ set in the community around Windscale at the time of the fire caused me some anxiety. I wanted to tell the inside story of the fire, the details of which were revealed only recently, fifty years after the event. This meant naming names, or giving fictional names to men who would be instantly recogniseable to many of the local people who will read the book. If I name them, I wondered, can I also give them words to say, words that they might have said but there is no actual record that they did so?

I decided to include half a dozen real people, under their own names, as minor characters in the background of the action. The main Point of View inside the plant is carried by an entirely fictional character, a visiting physicist from the Harwell nuclear research labs. The ‘real’ characters were named, given things to do and words to speak, during an event within the living memory of both myself and probably the majority of the potential readers. My editor wasn’t sure how to deal with it, so we called in a lawyer who deals mainly in copyright issues, for an opinion about the ‘ethics’ and legality of doing what I’d done. His view was that it was OK, for three reasons: a) the named people were playing a background not a foreground role; b) what they did in my story was supported by the evidence in the official history of the incident and was therefore a matter of public record; c) nothing that I had them doing or saying could be seen in any way as negative or blameworthy, in keeping again with the conclusions in the factual historical record in Lorna Arnold’s ‘Windscale 1957: Anatomy of Nuclear Accident’. On top of all that reassurance, the lawyer also said how much he enjoyed the relevant sections and wanted to read the rest.

One of the ladies in Millom asked, ‘Do you have to get permission to include real people?’. A good question, and I sincerely hope that the advice I sought was correct and that the answer in this case is ‘No’.

About ‘noticing’

In the past few days I’ve met many new people, re-connected with friends I’ve not seen for years and heard so many stories, told in many different voices. Half my mind has been on the content of our conversations, but I’ve also been noticing habits of speech, how people walk, all sorts of things about them that I’m storing away to use in future. People won’t reappear in my fiction as complete replicas of those I’m seeing around me. I’ll take a turn of phrase here, a posture there, an over-heard snippet of conversation and many other apparently trivial observations, stir them up and leave them for a while. Then I’ll discover which details bob to the surface when next I’m creating a fictional persona. My memory may need a jog, so I’ll make a few notes:  just a hint – a smell, a hand, a scar, a voice – an impression to spark a later response.

It’s clear to me that these observations have always been part of my fascination with people, but I’m now more specific and intentional in my ‘noticing’. And I’m more curious too, about the backstory and how and why someone’s idiosyncratic characteristics have developed. Give your imagination space to play and you can capture so much interesting stuff. Even if I’m not sure yet about the plot and shape of Book 4, I’m beginning to find some of the characters, and consider how they may react and behave in challenging circumstances.

I think I already have the central character. She is someone I already ‘know’, with a rich backstory already in place. Now I have to find the people around her, or against her, and provide the circumstances in which all them can reveal who they really are. Once the final painstaking stages of publishing Book 3 are behind me, then I can let the fun part of Book 4 really start. It won’t be long.

 

 

‘Real’ people in a fictional story: some questions

I’m writing historical fiction set in the region where I live, in the mid-twentieth century and therefore within living memory. I have also chosen to incorporate real events as the backdrop for my characters’ lives. I don’t regret this choice: it has added authenticity and genuine excitement to the story, but it has generated ethical as well as technical questions.

Here’s the first example. In August 1947 104 men and boys were killed in an underground explosion at the William pit in Whitehaven. This event was part of the ‘backdrop’ of my second novel ‘Forgiven’ in which a mining family, the McSherrys from Kells, played a leading part. Violet McSherry and her daughter Maggie Lowery were both screen lasses at the Haig pit, and Frank McSherry was confined to a wheelchair by a previous mining accident. Violet’s brother Tom worked at the William Pit, on the shift that was below ground when the explosion occurred. I wanted one of my characters to be involved, but could Tom be one of the men who was killed? No, I decided, he could not. The families of those killed still live in the area. A book called ‘104 men’ chronicled the lives of each of the victims. I could not ‘borrow’ the identity of any of these people, or add Tom to the list as the 105th victim, without risking offence. Instead, I added Tom to the small group who managed to escape the explosion and walked out of the pit unharmed 20 hours later. This device gave me the opportunity to tell the story from the POV of a survivor, and the story of the men’s survival was fascinating in itself. This story has been widely read and enjoyed locally, and to date no one has questioned my decision to blend fact and fiction in this way.

In Part 3 of the trilogy ‘Fallout’, a similar issue has arisen, and I am still pondering the best course of action before the book is complete and published. This time the setting is the Windscale nuclear plant in Cumbria where the world’s first nuclear fire occurred in October 1957. The events have been exhaustively documented in recent years, although many of the details were not published at the time for political reasons. One of the principal characters is a fictional physicist Lawrence Finer, seconded to Windscale from Harwell, the nuclear research establishment near Oxford. Finer is present as the fire in the reactor starts, threatens to destroy the reactor and is finally extinguished. He is spoken to by men who were ‘really’ there, including Tom Tuohy the Deputy Works manager at the time who was instrumental in ‘saving the day’. I have put words into his mouth, and into the mouths of three other ‘real’ people, based on my detailed research into exactly what was said and done at the time. It makes for an exciting blend of fact and fiction, but is it acceptable?

My editor Charlotte Rolfe is on the case, and has already consulted a publishing lawyer, who has read the relevant chapters and believes that they are OK: the ‘real’ characters are in the background, not the foreground; nothing that they say or do is detrimental to their reputations – in fact quite the opposite; what they say is consistent with the known and documented facts. He also, by the way, said that the chapter describing the fire was ‘rivetting’ which I was chuffed about.

I wonder if other historical novelists struggle with these questions? I wonder if I should give first sight of the ms before publication to the relatives of the four men named in my story, out of respect and politeness, even though technically and legally the ms is not a problem. I want to do the right thing, and I also believe that a fictional account of what happened at that momentous time is worth telling.

Ironically, on this very day, Sellafield nuclear plant is partly closed due to an apparent radiation leak, and the issue of nuclear safety is on our minds yet again.