How long will readers stay loyal?

I’m trying to keep my ideas open and fluid around the issue of future writing. At the end of the last post I wondered whether I could sell copies of my backlist books if I didn’t have a new book to add to the list. Now my conversations with myself, and with others in the writing business, are revolving around whether readers will stay loyal if a new book doesn’t appear for a couple of years.Simone-Forti-1024x576

Whatever I do in the future, I need to get off the treadmill that this focus on the next book has become. Having been divorced and self-employed for most of my adult life, I respond badly to pressure from external obligations – which is not the same as avoiding responsibility. Responsibility is fine, so long as its a choice, not an expectation.

The unsurprising conclusion is that my motivation is almost entirely intrinsic, not extrinsic: clearly I need to write because I want to, not because I have to.

So, is all this incompatible with life as a self-published author? If I take my time to decide what to do next, will it matter if a new books appears in two years rather than one? If I want to play around with genre, regardless of whether the outcome will sell well, does that matter? I wrote ‘Burning Secrets’BURNiNG_SECRETS_AW.indd with an eye on a continuing crime-fiction series, but my current thoughts are veering away from that towards something more character-driven and less concerned with police procedures.

Above all, I’m asking myself whether my books sell – which they do – because of the genre, or because they have my name on the cover? Without any real marketing, and with no budget for promotions or advertising, sales are slow but keep going, and readers who pick up one book usually come back for more.

If there isn’t a new ‘Ruth Sutton’ book next year, of course readers won’t just wait, twiddling their thumbs. Of course they’ll migrate to other authors. But readership isn’t a ‘zero-sum’ game. If existing readers are looking elsewhere for books, that doesn’t mean they’ll forget about mine, and when  a new book appears, with a modicum of publicity, they’ll be interested. New readers may need more persuasion, but the backlist is there, waiting for their interest to be piqued, and curiosity about what else I’ve written might well overcome the unfamiliarity of a different genre. Genre boundaries are so artificial anyway.

So another option opens up for me. Delay the decision about whether to write again. Turn away for a while, do other things, scratch the itch. If something really attractive begins to bubble in the writing brain, follow that lead, but don’t force it. Don’t be bound by past decisions about genre. You can’t force inspiration into being, it has to be allowed to develop, even it that takes a bit of time.

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There, I’ve convinced myself that’s it’s OK to wait. Let’s see if I feel the same after the week’s writing course I’m starting on Monday.

How can I enjoy my writing more?

It’s some weeks since my last post, and I’m still debating whether I want to write another book. It could help if I could pin down why the prospect feels problematic. What is it that fills me with trepidation?

I’ve already accepted that my recollections of the past year have been coloured by my fall down the stairs just over a year ago and all its consequences – temporary immobilisation, pain, frustration, endless physiotherapy. I’m almost back to normal fitness now, but it’s been a long haul.IMG_1725

The content of last book was difficult too. I chose a backdrop – the catastrophic Foot and Mouth outbreak in Cumbria in 2001 – that required very careful research and a balance between authenticity and fear that the ghastliness of it all could overwhelm the ‘front story’. The research was painful, but I live in a farming community and couldn’t get the details wrong.IMG_0637

I was also working with a new editor, which was fine in the end but felt different than the well-worn relationship I’d had earlier. The new editor is very experienced in what makes for successful commercial genre fiction, but sometimes her expectations clashed with my obsession with authenticity. Yes, her ideas for a scene or the ending would be exciting, but if they felt ‘unrealistic’ I couldn’t go along with them. It’s quite a strain to pay someone for their advice and then decide to ignore it. And when I did agree with her, after the first draft, our shared view required a complete re-write of the first quarter of the book, which I didn’t enjoy at all.

For all these reasons, and probably others too, writing the last book rarely flowed easily. I had a deadline, and achieved it, but when ‘Burning Secrets’ finally emerged it didn’t excite me, even when it was clear that readers enjoyed and some think it is my best to date.

Looking back, I think I was so taken up with the research that I didn’t spend long enough on the structure before starting the first draft. So the writing stopped and started, got stuck and had to be rescued, and in the end had to be hammered into submission by some agonised re-thinking of the final scenes. Very stressful. If I could summon the patience and imagination next time to create a better detailed outline, that would definitely help to enhance the writing experience, and avoid painful rewrites further down the line.

Now I have the Arvon writing course to look forward to, which starts on September 10th. I signed up for this particular as the focus seemed to be on structure and plot, which is exactly what I need. I’m going with an open mind to see if help, advice and an undivided focus will clarify the future enough for me to stop writing without regret, or carry on.

In darker moments I think about the boxes of unsold books stored in my writing shed. While I have a new book to promote, sales of all the books tick along nicely. If there’s no new book, will I still be able to sell the backlist? I don’t necessarily need the money, but those boxes could haunt me for a long time.

Should I stop writing, or keep going?

Regular readers might have picked up from recent posts that I’m having a bit of a crisis about my writing and whether to continue. It’s not about whether I can write: I think I can, and have published some good stuff. Readers love my books and tell me so. No, it’s not about quality, it’s about commitment.

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When I decided to write my first novel, about ten years ago, I seriously underestimated how long and how difficult it would be to finish and get it published. I thought I would find a publisher – wrong. I thought it would fly off the shelves – also wrong. Getting it into print, into bookshops and into readers’ hands was all more difficult than I anticipated.

I anticipated an easier ride the second time around, so I wrote another one, then another, and so on. Now my sixth novel ‘Burning Secrets’ is out, and although the process does indeed feel a little easier, that’s mainly because I’m no longer surprised by how much time it takes.BURNiNG_SECRETS_AW.indd

In the years since I started writing I’ve established a loving relationship, nested happily into my new community, and retired from my education consultancy. My life is happier and more settled than it was, but now I want to make sure that I’m pursuing more of my interests, without the writing becoming the cuckoo in the nest that pushes everything else out.

I’m probably thinking too much about it, so I’ve decided to stop deliberating for a while, enjoy the summer and then come to a proper decision. To help the process, I’ve booked myself into a four day writing course in September, away from home, with unfamiliar people, to let the right choice bubble up into my mind more clearly than it’s doing now.

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It’s an Arvon course, which is some guarantee of quality, although as I’ve learned before, you’re still dependent on the skills of the tutors and and the commitment of the rest of the group. I paid a lot for one Arvon course that was not well led, and distracted by group members who seemed to have come for the entertainment and late night drinking. I spent the whole time in my own room writing. My mood was reflected in what I wrote that week – the darkest passages of my first book ‘A Good Liar’.GoodLiar_COVER.indd

One of the tutors in September is the author of one of my favourite books – ‘The Pike’ by Lucy Hughes lucy-hughes-hallett-costa-book-awards-2013-in-london-k775c2Hallett. It’s non-fiction, but such a great read that I’m sure I’ll learn from her. I just hope she’s a good a tutor as she is a writer. The components of the course look useful too – plotting, narrative voice, dialogue, and more. And no doubt there’ll be discussion about publishing, promotion, and other aspects of the business of taking a book to market.

My hope is that by the end of that week my mind should have cleared, and a decision about whether to continue will have materialised out of the current fog. It could go either way.

 

Why am I always in a hurry?

The last blog post was all about slowing down, taking things easy, enjoying the unusually lovely weather, and yet here I am, only a few days later, reflecting on my default attitude to life which seems to be ‘Life is short, don’t hang around, make decisions, get things done, move on.’ unnamed

I’m pretty sure I know why this is so: most of my immediate family members have died prematurely. Father went out to work one day when he was 45, died at work and never came home. Mother declined into Alzheimers in her mid-60s and died four years later. One of my older sisters died at 37 and another at 65. I think it was Dad’s sudden disappearance when I was nine that had the most profound effect. Suddenly my certainty about the future was fractured. If he could go without warning and with such effect, anything could happen, and the future could not be relied upon. If there was something I wanted to do, or to become, don’t wait. Just go for it. It may not be planned to perfection, but that’s OK.

Sometimes you need to ‘Ready, fire, aim’. If you think and dither around for too long it becomes ‘Ready, ready, ready.’

I was listening this morning to Michael Ondaatje, unnamedauthor of ‘The English Patient’, talking about his writing approach which involves twenty edits before he commits to print. The first draft is just a sketch, and it goes from there. What patience, I thought to myself. How does he slow down enough to let such snail’s pace iteration happen? Could I ever work like that?

Probably not! I’m 70 now, and enjoying every aspect of my life. I have many things to do and to learn, not just my writing. Worse, as soon as I start thinking about writing another book I start planning deadlines and put time pressure on myself. The urge to write too quickly is so strong that my first response now is to avoid that pressure altogether by not writing at all. There must be another way, surely, somewhere between Ondatjee’s caution and my usual recklessness.

The next step could be, consciously and deliberately, to dawdle. Just mess around for a while. I have some characters I’d like to play with, and I have a setting – it has to be Cumbria, nowhere else provides the same inspiration. Now what I need is a story, a real character-driven story, not just a series of twists and turns choreographed by some formulaic notion of ‘tension’. The story needs to intrigue me, and move me. The central character might be a police person but it’s not going to be a ‘police procedural’ or a forensic puzzle, both of which in the modern era require tedious technical research.

Maybe I should abandon even the pretence of ‘crime fiction’ and just tell a story about a person and a crisis. Above all, I need to drift and learn to use the first draft as a mere sketch. Only then will I know whether I’ve got something worth spending time on. ‘Ready, fire, aim.’

Summer break

For what seems like the first time in decades, I have nothing much to do, think about or worry about, or plan for, or worry about not planning for – you know how it goes. No matter how many things you’re juggling, there’s still the worry that you’ve missed something vital that will scupper everything and it will all be your fault. Not familiar with that feeling? You are truly blessed.

IMG_0917Maybe it’s something to do with the weather, which has been unusually consistent, and not consistently grey and wet as it often is here. Day after day of dry, sometimes windy, sometimes a little cloud, but no rain. Not for weeks. The current daily routine consists of exercise, watching sport on the tv – cricket, World Cup football and now Wimbledon – occasionally seeing friends and relatives, and watering the garden evening after warm evening.

I do have the odd commitment, and ‘engagements’ will arrive quite regularly over the next few weeks as I do the usual round of libraries, bookshops and groups talking about the new book, and hopefully selling some. That means getting in the dusty car and driving, meeting people, talking to them, answering questions, signing and selling – all of which I enjoy. Once the routine is established I’m prepared, and it doesn’t take much effort.

Inevitably, people ask about my writing, what am I planning, when the next book will come out, and my answer is now always the same – ‘I’ll think about that after the summer.’ And I will. Maybe when the weather finally breaks, which will probably be just when the kids finish school, I’ll get twitchy and start thinking about the next big project. That could be writing, or it could be something else.

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I have a perpetual urge to be doing, creating something, but there are other ways to scratch that itch. I’ll just wait a while and see what turns up.