by admin | Jul 11, 2017 | Publishing, readers, Society of Authors, Uncategorized
If you’ve read last week’s post you might not be surprised by my decision to ‘unbind’ from ‘Unbound’. This is not a criticism of them: all the people encountered there were friendly, supportive and helpful. But it does raise a question about the suitability of the ‘crowd-funding’ notion for some writing projects.
It was a new notion for me, first encountered at a Society of Authors conference last year and put aside as interesting but too ‘trendy’ for someone as internet-wary as I still am. I didn’t pursue it, but then Unbound came to me with an offer and I was flattered enough to think it was worth a try. So I got involved, made the promo video, went to the crowd-funding workshop, read it up, made a plan and followed it through, although it all felt rather surreal. I couldn’t understand why anyone who didn’t already know my writing would feel sufficiently enthralled by my earnest talking head video and sketchy outline to commit to pre-ordering a hefty hardback book over a year ahead of its appearance.
I wasn’t hopeful about attracting ‘cold’ sponsors, but thought I would get support from people who know my work and were already looking forward to the next book. Three months later, reflecting on the decision to withdraw from the project, I’m beginning to get the process in perspective. What went wrong?
Well, I was right to be sceptical about attracting ‘new’ sponsors, of whom there were very few forthcoming. What surprised me more was the deafening silence from most of my existing readers, very few of whom made those necessary ‘pledges’. I asked some of them about their reluctance. They said, variously, that they don’t like buying via the internet; that hardback books are too heavy 
and cost double what they would normally pay; that they’d rather wait until the book is out and buy ‘the usual way’. I couldn’t say to them, ‘If you don’t pay upfront the new book won’t happen’ because we both knew that wasn’t true. The new book will happen, in the same way as all the previous ones, without the fanfares, trade edition, big launch and other bells and whistles. It might find a small and more local ‘commercial’ publisher, or I’ll commission a team to help me and publish myself, as I’ve done before.
What else have I asked myself? Does non-fiction draw a larger ‘crowd’ than my relatively ‘quaint’ and page-turning Cumbrian fiction? Does it help if your potential supporters are younger and more internet-savvy? Is the day of the ‘special edition hardback’ dead and gone? Would Penguin Random House – the publishers of the Unbound paperback version six months after the hardback – expect high volume sales and ‘remainder’ the book too quickly? My books sell slowly and keep on selling, year after year, as new people discover them and follow the series through. This business model, such as it is, goes against the grain for contemporary publishing. We were always going to be uneasy bedfellows, and for the time being at least we’ve agreed on an amicable separation.
by admin | Jul 4, 2017 | author platform, being off-line, crowd-funding, promotion, Publishing, self-publishing, Uncategorized
After my last novel ‘Fatal Reckoning’ came out in 2016, I promised myself a break. Five books published in five years, and I needed some time out. So six months later I’m looking back and reflecting on what the break has taught me, so far.
Firstly, it’s clear that I was right to step off the conveyor belt for a while. I needed time to get my head up and look around without worrying every day about the next target and the immediate tasks. Secondly, with less intensity to occupy my head, I began to dawdle more over social media and realised how much of it is trivial ‘noise’. Thirdly, and connected to the other two, I resented the pressure I felt under as a self-published author to spend more time marketing, promoting, blogging, tweeting, just to keep sales of my books ticking over. If I stopped for a while, no one else would help: it was down to me alone. Wouldn’t it be great, I thought, to have someone else to share that load, to care about my sales and push the books onto shelves on my behalf.
After the second search for an agent, and the same negative outcome as before, I’ve given up any expectation that my books are attractive to someone looking only for the next best seller. I’ve sold thousands, and they’re all still selling, but it’s a trickle, not a flood. London-based publishing seems distant and uninterested in what I’m doing out here in the sticks (or is it ‘Styx’?). So forget about an agent. If I need to, I could go straight for a small publisher, preferably not in London, who doesn’t rely on ‘agented submissions’ and is prepared to read my backlist to see what I can do. There aren’t many of those, but it only takes one to change my life.
The next stage in reflection on this unpromising scenario came recently while I was away in Canada and offline for a week or two in the far reaches of Vancouver Island and the Alaskan Inner Passage. What a relief it was not to have to check my KDP sales reports and the ‘pledges’ for the crowd-funding that was supposed to finance my next book – more of that next week. In my clearer head, the images of the new book were turning. I wasn’t writing anything, but I was thinking about the story for once, not the sales, and noticing how much more satisfying that felt.
Maybe I’ll change my mind, but right now the story is my priority. Yes I’ll need an editor at some point, and when the story is as good as I can make it I’ll have to think about how people will find and read it. But not now. For the next few months I want to be a writer, not a self-publicist.
by admin | Jun 17, 2017 | marketing, Uncategorized
First, to pick up on the last blog post, how has it been the past week to be back in a place where I used to do so much work? Actually, despite my fears, it’s been great. There are enough people here who still remember me and our time together, and it’s been lovely to see them, even if only for a few minutes. But if I’d left it much longer to return, it would have been too late, so the timing was about right and can’t be repeated.
Secondly, I’ve realised that what people remember, about me or anyone else in the public arena, is not the written word, but the spoken. The events of the past week have reinforced that too: we long to hear words at time of tragedy or uncertainty, not just read them. The human voice has immense emotional power and subtlety. Used well it can move, to tears, to anger, to inspiration. It can also reveal discomfort and insincerity, the tone and timing sometimes belying the actual content.
Can we learn to speak effectively, or is it a gift? For me, relying on my voice over decades in my education work, what seems to matter most is to clear my mind of everything that would come between the words in my head and their expression. Only then will the connection between me and my ‘listeners’ be as close as it needs to be. The words in my head come from careful thought, over an extended period of time, and maybe a few notes which may be discarded or used only as an occasional prompt. Never read, never look down for more than a second, look at people, connect with them, speak freely, let your mind elaborate and make connections.
Don’t rush, hold a silence if you want to, make the words count. Speaking freely and without notes has a cost: sometimes things don’t come out exactly as they should. A story or a joke may bubble up and can’t be contained, even though some might find it inappropriate. If that happens, apologise, but not too much.
It’s been interesting to discover that what people heard me say is what they remember most, and gratifying to realise that most of it is positive. I’m pleased that some remember my words as both thought-provoking and funny. In a few weeks I’m heading into the first draft of a new novel, which will mean a intense focus on the written word, not the spoken. What I will need also is the chance to speak about what I’m writing and learning, and to savour those precious opportunities.
by admin | Jun 12, 2017 | retirement, Uncategorized
I’m in Winnipeg, Manitoba, at present, visiting for a few days. Over the past two decades I’ve been here dozens of times, three times a year for several years, in the fall, the deep winter and the very early spring, working with teachers and school leaders in various parts of the city and around southern Manitoba.
This will probably be the last visit, and I was in two minds about it. Part of me wanted to see again people I’ve worked with closely, seen in their schools, shared evenings with and many glasses of wine. It’s a couple of years since I was last here, and as the plane touched down yesterday I hoped it wasn’t a bad idea to return.
Going back can be difficult. Times change, people move on, the work we thought at the time was so significant may by now have blurred and faded, or been forgotten all together. New people are in the schools, new ideas in the air. Would they remember me? Would some say, ‘Ruth Sutton? Who’s that? What did she do?’ All that may be true, but I’m still glad I came. The city I’d seen so often in monotones of white and grey, snow on the ground, nothing growing, deeply cold and crackling dry, is now clothed in full leafed trees, stretching out towards the plains beyond. Balconies and porches smell of flowers, children play by the river and in the parks, the air is soft.
There’s a party tonight, a retirement and farewell party for me – the only one I’ve ever had – and I’m touched by the thought of it even before it’s taken place. So maybe coming back wasn’t such a bad idea. I used to be a teacher and an educator. Now I’m a writer, with five books already out and another ‘Burning Secret’ taking shape in my head. But I’m still the same person, and happy to see however many of my old friends and colleagues will come and say hello.
By the way, to hear more about the writing, here’s a link to a conversation I had recently, about all the writing and publishing I’ve been doing since my ‘retirement’. It’s quite long, but I think you’ll enjoy it.
by admin | Jun 4, 2017 | Authenticity, community, crime fiction, Cumbria, fact-based fiction, historical fiction, Lake District, readers, Unbound, Uncategorized, West Cumbria
Does it help to talk about a catastrophe years later?
The 2001 foot and mouth outbreak in Cumbria 
was undoubtedly a catastrophe, and mention of it can still stir a wide range of emotions – sadness, anger, and fear are commonplace among my neighbours and farmers across the county. We could deal with all that by saying nothing, or by remembering and sharing memories and giving ourselves permission to move on. It’s not mawkish or self-indulgent or false to talk about bad times. They happened, people and animals suffered, children were traumatised, businesses were lost, lives were changed.
My novel ‘Burning Secret’ is not based on Foot and Mouth, but the outbreak serves as a backdrop and a catalyst to the story. Here I am talking recently about that to Paul Teague, a Cumbria writer who recalls the events of 2001 as vividly as I do. Click the link to hear our conversation, part of a longer interview that will air later this month.
Here’s another link, to the ‘Unbound’ site where you’ll find all the details about ‘Burning Secret’ and how to pledge your support for its publication, for which I will be very grateful. Thanks.
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