by admin | Jul 20, 2015 | crime fiction, Cruel Tide, self-publishing, trilogy
One of the many things that made Margaret Thatcher anathema to me – even now after all these years – was her apparent complete absence of self-doubt. It’s a ‘fundamentalist’ trait, I suppose, which manifests itself in similar ways whatever the beliefs of the believer. I have a reputation – undeserved, surely – for expressing myself quite forcefully at times, about Margaret Thatcher for example, but underneath it all I am frequently assailed by self-doubt and one of those times seems to be upon me now.
The ms of Cruel Tide is with my editor Charlotte and I’ll get it back for approval in a week or so. We’ve corresponded and talked at length about several previous drafts, but even so waiting for her editing suggestions feels like waiting for an exam result. Did I do a good job? Is it really crime fiction or just another character-driven story with ‘events’ like the trilogy that went before it? Was it a good idea to link it to the trilogy, or was that choice driven by commercial considerations? Is Cruel Tide as well-written as it should be? Does the dialogue work? On and on the questions go. I could lay some of them to rest perhaps by re-reading the text yet again, but I daren’t, and anyway it may be too late. Once the production machine begins to hum along there are few opportunities for major changes. Tweaking only from now on, and I do want the book to be ready for the shops well before Christmas. Now I’m thinking like a publisher rather than a writer, but when you self-publish you have to be both.
I was hoping that sales would be quite brisk as the summer moves on and more visitors arrive in the lake District, but things seem to be slow. Ebook sales go up and down without any explanation, and I can’t tell whether any of my promotional activities have any impact on anything except direct sales, which are always good when I’m ‘performing’ somewhere. Fortunately I so enjoy the ‘performing’ element of this work that I will continue to do it regardless of whether it sells books or not. Sometimes I yearn for a larger audience and somewhere other than a village hall or church rooms to do my work, but it’s the same old problem of breaking in to the ‘festivals’ circuit that many self-published authors like me face. What does it take to get enough recognition to be asked to do things that will build a reputation for quality? I know I can engage and entertain larger audiences as I’ve done it for decades in my previous life as an education presenter, but no one in the book business would take any notice of that. On paper I’m another elderly unagented northerner who writes and publishes old-fashioned stories, and I’m popular on the Cumbrian WI circuit. Nothing wrong with that, but it may not get you noticed by people wanting to sell tickets for ‘Words on the Water’ in Keswick or the Hay Festival. I look on Twitter at fellow-writers enjoying their contributions to book festivals and I think ‘I could do that!’
Nothing like a good moan. My partner thinks I should have more faith in myself. ‘Keep going’ he says. ‘The books are good, and eventually someone who matters in the book business will notice them.’ Maybe he’s right, but I’m not certain: the doubt is not enough to stop me thinking about the next book, however, and the current mood will probably pass. In the meantime I wonder if all this introspection is just unnecessary and a waste of energy. I’m incredibly fortunate to be able to live the life I have and afford the luxury of high-quality self-publishing. I’ve been writing fiction for less than five years and hopefully getting better with practice. Self-doubt is probably appropriate and realistic and OK. Get over it.
by admin | Jul 13, 2015 | self-publishing
For a while now I’ve been thinking about doing an audio book, but only recently began to gather all the relevant information about how much it would cost, to decide whether I can afford it, and whether I would ever get a reasonable return. The basic sums are relatively simple: at a commercial recording studio the going rate seems to be around £190 per hour of recording, and I’m told that at 90,000 word book would take around 9 hours. So it’s a lot of money to invest up front, and that’s before the costs of actually getting to the studio. The studios I’ve checked so far are in London, Oxford and Manchester, many hours from my home and I’d have to stay somewhere too. All the studios in Cumbria seem to be devoted to music rather than the spoken word.
The next factor in the equation would be to research the market for the price of downloads and/or CDs, to see how many I would have to sell to get the investment back, or at least not lose an unreasonable amount. Preliminary enquiries confirm that download and CDs cost a good deal more than other formats, but even so I’d have to sell a lot to recover the outlay. I’ve already concluded that self-publishing for me is an enjoyable hobby that just about pays for itself, but only just, and it’s always a risk for those of us who are not prepared to go exclusively to ebooks. If you want to produce a ‘real’ book of commercial quality, there are costs that you cannot guarantee to recoup, and the same goes for audio books.
I’m not planning to pay for an actor to read the story: that would no doubt put the project financially beyond my reach, but also I really want to read it myself. I have a northern but not specifically Cumbrian accent, but I could probably get away with it. More than that, I don’t really trust anyone else to capture the sense of some of the text. I’ve listened to many audio books, usually on long car journeys, and been very struck by how inappropriate and ill-considered some of the reading has been. Too ‘actorly’, if that’s an intelligible word. If I’m choosing an audio book to listen to I always go for the author’s own reading if I can get it, and feel I could do a better job reading my own words. Alice Walker reading ‘Jazz’, or Vikram Seth reading ‘A Suitable Boy’: both have wonderful voices and listening to them was a joy.
There’s more research to do before I make a final decision about whether to do it. Apart from the money, there’s the time to consider. Reading thirty or so chapters to the right standard would require rehearsal and practice that would take far more time than the actual recording. I have a tendency to be impatient and look for shortcuts, but if you want quality there aren’t any shortcuts. What else might I do with the time that this project would take? Start thinking about the next book? Spend more energy seeking out promotional opportunities for my existing books and the new one ‘Cruel Tide’ which is due out in November? Sort out all the images from our trip to Antarctica and Patagonia that I promised to show to my friends and neighbours? We got back from there in March and it’s July already. And I also have hundreds of slides from a solo trip around China in 1986 that I really want to digitise and share, and that task alone would take hours of rather tedious work. Maybe it’s my age, but I feel the passage of time very acutely: it’s a very precious commodity for me and I always want to spend it wisely. Of all the things I could be doing, is making an audio book the best choice? I’d love to hear from anyone who’s done it, to pick their brains and experience.
by admin | Jun 15, 2015 | competitions, promotion, self-publishing, selling
For the third time this spring I sent off four copies of my latest book to enter a local literary competition. The first time, three years ago, I was quite sure that the quality of the work, its local roots, deathless prose and professional publication values would shine forth and guarantee at least a place on the shortlist. When it wasn’t on the shortlist, I actually wept. The following year, with another book out, I tried again, but by now I was a little more realistic about how things work and my expectations were lower. Just as well, as there was no mention on the shortlist. This year, my hopes were higher again, as the subject of the book happened to be of interest to one of the judges and I thought this might make a difference. Wrong again. When the shortlist was emailed to me last week, I scoured it again, and again in vain. Disappointment, yes, I admit it, but not as acute as before, and quickly overcome as I settled to polishing the new book. Will I enter this book for the same competition next year? Probably not. Patience is not my strong suit and after a string of rejections I tend to think, ‘Sod it,’ and move on. It was the same when I was looking for an agent, some years ago. Initial high hopes, born of ignorance about how things actually work, were quickly dashed, and after a dozen or so rejection letters I decided to go it alone. I’ve enjoyed doing so, and sales have been remarkably good in both paperback and electronic formats, but I would still have relished the buzz of feeling that someone out there in the book business thought highly enough of my work to offer to represent it and me.
On a day to day basis as I tour the readers’ groups and WIs of West Cumbria I get wonderfully positive feedback from people who read the books and love them, and I know I should be content with that. But, but, I would still love someone who knows about books to tell me that mine are worthwhile, and why they think so. ‘Get over it, Ruth’ I say to myself. Get on with what matters and stop fretting about being ignored. I do, and I have. The second draft of the new book is coming on splendidly, sharper, clearer than before as any second draft should be, and the feedback from my Editor was more positive than any of the others, and she knows about books. But she’s also a friend, so does that count?
Even four years into the self-publishing business, I’m still irritated by the assumption that anything self-published is of poor quality. I joined the Society of Authors partly because they take account of an author’s sales, to distinguish serious self-publishers from others, and membership of the SoA, alongside writers like Philip Pullman whom I revere, means a great deal to me. But I’m still looking, unsuccessfully so far, for someone to review my books and provide one of those pithy quotes you find on book covers, the ones that make you feel it must be worth reading.
I accept that the need for recognition is linked to ego, and to a competitive urge to prove something to oneself and to others. I still think it’s OK to blow your own trumpet a little if there’s a reason to do so, but I can’t stomach some of the excessive self-promotion that others seem to pursue. And it’s obviously not enough for me to get great feedback from my friends, or my readers. I don’t want a Booker prize, but it would be so comforting to have someone whose work I respect tell me that they’ve read my trilogy and value it, for whatever reasons. While I wait for that I shall ‘bash on rewardless’ and put the pursuit of recognition back in its box, out of sight, and not let it distract me.
by admin | May 16, 2015 | Cumbria, Lake District, readers, self-publishing, selling, trilogy
A group asked me to talk about publishing my own books, and I heard myself saying to them ‘Publishing is the easy part, selling is much harder’. For me, that’s true, because getting my work into the hands of readers is part of what motivates me to write in the first place. I’ve been struck recently by the number of people who claim to be writing just for the amusement of family and friends, and don’t appear to be interested in reaching readers beyond that group. That’s not enough for me. Maybe because I’m older, I want something to leave behind me, in the memories and on the bookshelves of as many people as possible.
So how do you sell, and how many is enough? As I write this, James Rebanks ‘The Shepherd’s life’ has been in the best seller charts for weeks and must have sold many thousands. It’s a great book, and I’m not begrudging him that success, but he seems to have had some things going for him that the rest of us might not have. Even before the book was published, for example, he had 40,000 Twitter followers, which has since risen to 60,000. If only 10% of those followers bought a book, that’s still a lot of sales! And either through Twitter or his publishers or agent he’s had massive media coverage, which must have helped too.
So how do we lesser mortals sell our books? One way that works for me is to sell directly, usually after doing a presentation or visiting a book club group. People like to buy from the author they’ve just heard from. Fortunately, I really enjoy that side of the business. As a professional presenter in education for decades, I’ve had plenty of practice in marshalling ideas and facts quite fluently without notes and love the stimulus of responding to whatever questions people may have. I can also offer ‘deals’ as I think fit, which makes buying the full trilogy an attractive prospect. I love selling the full set, as it means they may read all three books in the right order and get the reading experience as it was designed to be.
Another route to market for me has been through a local wholesale distributor, Hills of Workington. They take a 50% discount, but they service almost every book retailer and tourist outlet in Cumbria, apart from the south-east corner, and selling to them by the carton is more efficient than trying to reach each outlet myself. The first orders were on sale or return, but that’s not really necessary any more as the three books in my trilogy, all set in Cumbria, sell steadily, and do well in the tourist season. The beauty of historical fiction is that it has an almost infinite shelf-life. The books will have the same appeal to visitors in ten years time as they have now.
Listing the books in both paperback and ebook formats on Amazon and Kindle brings in a steady trickle of orders, and the big national and international distributors Bertrams and Neilsen contact me for books too, but it’s a cumbersome business. I’ve done the workshops about how to increase your ebook sales with promotions, manipulating the ‘best seller’ lists and reducing the price to less than a cup of coffee, but I’m not thrilled about that. If writers like me produce something of worth, it demeans the process if we sell our work for peanuts. And I can’t be bothered obsessing about selling as much as possible if it takes too much of the time I want to spend writing. Some of my time obviously must be devoted to marketing and promotion, but not too much.
So I totter along, wishing I could sell more, longing for the feedback from readers that so rarely comes, thinking about how, where and when to organise my own promotions. Most of the time I enjoy it. I dream of being ‘discovered’ and selling the TV and film rights, not to make a fortune but just to see my stuff reach more people. That would be fun. I need to invest in new ways of doing things, using video on my website for example, or making this blog more entertaining, but that would use creative energy that seems to be constantly diverted into the next book. What I really need is a savvy publicist who’s prepared to work for nothing. Dream on.
How many sales is enough? If I cover the costs of self-publishing to my own high standard, involving proper professional help, that’s enough. My accountant reckoned I should aim to make as much profit over five years as I would done if the money had stayed in my current account, and with interest rates at rock bottom that’s not much. ‘Back yourself’, he said, and I liked the sound of that, so I did.
by admin | Apr 19, 2015 | A Good Liar, cover, Cumbria, Fallout, Forgiven, historical fiction, Lake District, promotion, readers, self-publishing, selling, title
The publication of my second novel ‘Forgiven’ in 2013 felt very stressful, or at least that’s how I remember it. I felt it was better than the first one ‘A Good Liar’ and had certainly been easier to write, taking a year rather than the previous tortuous four year process. But I underestimated how long it would take to get the final stages of the publication business sorted out, and wanted to get it out into the shops as early as possible in the Lake District visitor season, when probably I should have taken decisions more carefully. Patience was never my strong suit.
The main frustration was about the cover. The cover of ‘A Good Liar’ had taken quite a while to put together and consisted of three parts: a old photo of schoolchildren to place the story in its time; an atmospheric picture of Wastwater to reflect the setting; and a profile of a woman to indicate that the protagonist was female. As one of the booksellers told me, ‘It’s a good cover because it tells the reader about what’s inside.’ When it came to part 2 of the trilogy ‘Forgiven’ I struggled first with the title, which doesn’t give much away, but did pick up one of the themes of the book, and I quite like one word titles. The setting was mainly west Cumbria and the town of Whitehaven in the immediate post-war years, with a family of coal miners at the centre of the action. The cover we ended up with was a gorgeous photo of the local landscape in spring, from a photo taken at about this time of year, when the valley floors were bright green with new grass and there was still snow on the fell tops. A lovely image, but it told the reader very little about the book itself.
From the outset, this book has sold less well than ‘A Good Liar’ and when the third in the trilogy was published the following year, that one sold better too. I began to wonder whether one reason for this might be the enigmatic title or cover of ‘Forgiven’. If the author’s name is well-known then I’m not sure that title and cover matter very much. But I’m expecting visitors to Cumbria to pick this book off a shelf and be interested enough in it to buy it, and why would they, really? They don’t know me from a hole in the ground. They need more at first glance than ‘Forgiven’ could offer them. For ebooks the cover matters less, but for a book on a shelf, competing with others in the reader’s view, the cover matters more.
If I’m right about this, I’m asking myself whether I should approach the reprint of ‘Forgiven’ as an opportunity to ‘re-brand’ it with a new cover. The title is fixed and unchangeable, but changing the cover would be easy and there are many precedents for doing so in the traditional publishing world. As a self-publisher I have absolute discretion about how my work should look, and this could be the time to exercise it.
So, I’m back to the age-old question, what makes a good book cover? The bookseller I referred to earlier takes the functional approach: the cover should indicate what’s between the covers. In that case I might need some reference to winter, hard times and to the pits, and perhaps some images of people of the period. In other words, I could use the same formula as we used for the first cover. Or I could use a more striking image, such as the one I chose for book 3 of the trilogy ‘Fallout’, and enjoy the mixed views that followed. The cover of ‘Fallout’ was designed to surprise, if not shock, the reader and succeeded in that intent, for good or ill.
I’ll have a few months to think about it as there are still enough from the first print run of ‘Forgiven’ to see us through this summer’s busy season. Is a picture of an old coal mine a turn-off for the largely female readership my books attract? Should I hold out for an image of the screen lasses, the remarkable women who worked on the surface sorting and grading the coal, despite the copyright issues that we ran into last time? It’ll be interesting to start again and take longer over the design than I did last time, and even more interesting to see whether a different cover affects sales.
The beauty of writing historical fiction is that it doesn’t have a limited shelf-life: it can be as relevant in ten years’ time as it is now. But the down-side of that agelessness is that it can’t burst upon a waiting world as something completely of its time, new fresh, contemporary. Within the historical fiction genre I’ve tried to avoid the Catherine Cookson cliches, and romanticising a past era that was challenging, complicated and fraught with ambivalence. The cover could reflect some of that at least, rather the rather bland if beautiful image it has at present.
Writing this post has made up my mind. I’ll start thinking about the cover of ‘Forgiven’ now and give myself, and the cover designer I work with, more time to make the best choice. And my new crime fiction book which is due out in November will need a brilliant cover too, which should be ticking over in the back of my mind from now on, while I’m still writing the first draft. Not for the first time, I realise that turning thoughts into words – written or spoken – helps me to pin down what I’m thinking about. I’ll be another year older this week, and beyond the age when my mother’s Alzheimers started. I keep looking for signs that my brain is seizing up, but for the time being, thank heaven, ‘cogito ergo sum’.
by admin | Dec 23, 2014 | A Good Liar, character, Cumbria, Fallout, Forgiven, historical fiction, Lake District, readers, self-publishing
I’m sure more famous authors get loads of letters from readers, but for me it’s a new phenomenon: just a few, usually handwritten, in a card or on their own in an envelope. The writers tell me what they’ve enjoyed about my books. If they’re local, they say how they enjoy recognising places in West Cumbria – where the trilogy is set – and what they themselves remember about them. They talk too about the characters who live their lives in this setting. It feels like well-intentioned gossip, sharing details of what you’ve noticed with someone else. When the first book, ‘A Good Liar’ came out, I got an email, or was it a tweet, which said, ‘Oh that Jessie, I could slap her.’ I could too: Jessie has a tendency to come out with things carelessly at times, getting herself into all sorts of trouble. She’s a complicated woman, which is what I always wanted her to be, and not always likeable, although I still feel that she’s fundamentally a good person. Hence the title.
Other letters are less specific, just expressions of enjoyment and looking forward to the next book, which is due out in November 2015 by the way. I was in a local bookshop the other day and on the stand where my books are displayed was a little note, left over from the summer, which read. ‘Yes it’s here! Book 3 Fallout has arrived!’ I’m sure the queue was a little less long that those for the new Harry Potter books, but I was tickled by the idea of people I didn’t know waiting for a book to appear and wanting to get reading.
My readers sometimes tell me which of the three books they’ve enjoyed the most, and there’s no pattern to that choice, except that the quietest of the three ‘Forgiven’ seems to appeal to fewer people even though I think it’s the best of the three. What I’ve been waiting for and not had yet is something from people who personally remember the Windscale Fire of 1957, which features in ‘Fallout’, telling me that I’ve got it wrong. If I have, then no-one is telling me that, but maybe they just wouldn’t say anything at all. West Cumbrian communication can be a bit ’round-about’, and I am an ‘off-comer’ after all. If anyone’s reading this who has anything to say about any of my books, I would really love to hear from you. Feedback – it’s what keeps us going.
Generally, it’s hard for authors to get an idea of who’s reading what you’ve written, and how they feel about it. I read continually myself, and have never yet written to an author about a book, assuming that what I say about it will be immaterial and probably ignored. Now I wonder whether I should be more willing to write a note, or send a card. If you have a publisher, maybe it’s easier for readers to find you. Or maybe you just reach more readers and therefore increase the chance of communication.
Most of the feedback I receive is from the people I meet when I’m doing readings around this region, but unless I sometimes write down what is said it’s hard later to remember the specifics. When I’m struggling, as I am now, with the final versions of plot and sequences of events and a few relevant references to contemporary life, all the fiddly bits before the real enjoyment of writing starts, I have to stop and think that these details will be noticed and enjoyed, and that what I’m doing matters to someone beyond myself. I write to be read, not as a cathartic personal release. How the writing is received is interesting to me. It doesn’t determine how I write, but it’s certainly part of what encourages me to keep doing so.
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