by admin | May 16, 2015 | Cumbria, Lake District, readers, self-publishing, selling, trilogy
A group asked me to talk about publishing my own books, and I heard myself saying to them ‘Publishing is the easy part, selling is much harder’. For me, that’s true, because getting my work into the hands of readers is part of what motivates me to write in the first place. I’ve been struck recently by the number of people who claim to be writing just for the amusement of family and friends, and don’t appear to be interested in reaching readers beyond that group. That’s not enough for me. Maybe because I’m older, I want something to leave behind me, in the memories and on the bookshelves of as many people as possible.
So how do you sell, and how many is enough? As I write this, James Rebanks ‘The Shepherd’s life’ has been in the best seller charts for weeks and must have sold many thousands. It’s a great book, and I’m not begrudging him that success, but he seems to have had some things going for him that the rest of us might not have. Even before the book was published, for example, he had 40,000 Twitter followers, which has since risen to 60,000. If only 10% of those followers bought a book, that’s still a lot of sales! And either through Twitter or his publishers or agent he’s had massive media coverage, which must have helped too.
So how do we lesser mortals sell our books? One way that works for me is to sell directly, usually after doing a presentation or visiting a book club group. People like to buy from the author they’ve just heard from. Fortunately, I really enjoy that side of the business. As a professional presenter in education for decades, I’ve had plenty of practice in marshalling ideas and facts quite fluently without notes and love the stimulus of responding to whatever questions people may have. I can also offer ‘deals’ as I think fit, which makes buying the full trilogy an attractive prospect. I love selling the full set, as it means they may read all three books in the right order and get the reading experience as it was designed to be.
Another route to market for me has been through a local wholesale distributor, Hills of Workington. They take a 50% discount, but they service almost every book retailer and tourist outlet in Cumbria, apart from the south-east corner, and selling to them by the carton is more efficient than trying to reach each outlet myself. The first orders were on sale or return, but that’s not really necessary any more as the three books in my trilogy, all set in Cumbria, sell steadily, and do well in the tourist season. The beauty of historical fiction is that it has an almost infinite shelf-life. The books will have the same appeal to visitors in ten years time as they have now.
Listing the books in both paperback and ebook formats on Amazon and Kindle brings in a steady trickle of orders, and the big national and international distributors Bertrams and Neilsen contact me for books too, but it’s a cumbersome business. I’ve done the workshops about how to increase your ebook sales with promotions, manipulating the ‘best seller’ lists and reducing the price to less than a cup of coffee, but I’m not thrilled about that. If writers like me produce something of worth, it demeans the process if we sell our work for peanuts. And I can’t be bothered obsessing about selling as much as possible if it takes too much of the time I want to spend writing. Some of my time obviously must be devoted to marketing and promotion, but not too much.
So I totter along, wishing I could sell more, longing for the feedback from readers that so rarely comes, thinking about how, where and when to organise my own promotions. Most of the time I enjoy it. I dream of being ‘discovered’ and selling the TV and film rights, not to make a fortune but just to see my stuff reach more people. That would be fun. I need to invest in new ways of doing things, using video on my website for example, or making this blog more entertaining, but that would use creative energy that seems to be constantly diverted into the next book. What I really need is a savvy publicist who’s prepared to work for nothing. Dream on.
How many sales is enough? If I cover the costs of self-publishing to my own high standard, involving proper professional help, that’s enough. My accountant reckoned I should aim to make as much profit over five years as I would done if the money had stayed in my current account, and with interest rates at rock bottom that’s not much. ‘Back yourself’, he said, and I liked the sound of that, so I did.
by admin | May 10, 2015 | character, crime fiction, Explicit details, formula, historical fiction, old posts, plotting, readers, sex scene, structure
As you may remember from previous posts, dear reader, I’ve always struggled with the notion of ‘genre’. I’m not keen on stereotypes generally, and genre has often seemed a rather lazy and delimiting way of categorising a book, to make it easier for booksellers to know which shelf to put it on. As a writer of regional/local women’s commercial historical fiction, my irritation may be understandable. ‘Fiction’ is OK, but the rest of the labels are perjorative, and it’s particularly galling when the ‘local’ label condemns my books to the bottom shelf or the back room alongside books about copper mining in Victorian Cumberland.
After a trilogy in the ‘regional/local women’s commercial historical fiction’ category, I decided to try crime fiction, which I read much of myself and have always enjoyed. As usual, I began by trying to learn about this mode of writing, and enjoyed a day at Crimefest in Bristol last summer, to immerse myself briefly and see what I could pick up. Part of it reminded me of a weekend spent at the Gilbert and Sullivan festival in Buxton the previous year. At both events everyone seemed to know everyone else, except me of course, and there was an air of shared language and complacent jollity, with much kissing and expressions of joy. Even the names at Crimefest had a certain pattern: I was struck by the number of Camilla’s and Jocelyn’s, for example, of whom we see very few in West Cumbria. That must be a cultural habit emanating from London.
The workshop with Matthew Hall and Bill Ryan was really good, as I’ve mentioned before, and focussed mainly on the 3 act structure, that was new to me and quite challenging, which I liked. There was also the interesting idea of a parallel between the external crises in the plot and internal personal crises for the protagonist. I could see how the best of what I’ve read reflected this dual thread. I could also see how the main characters required some personal demons that made them more interesting and vulnerable, and also generated mistakes, false assumptions and some of the blind alleys and red herrings of good crime stories.
The crime fiction shelves,and especially the Nordic noir variety, are full of depressed, lonely, single men with fraught personal relationships and alcohol problems. When does a recurring idea become a cliche? You can change gender, as MR Hall has bravely done, but still end up with the same formula: Hall’s female coroner is depressed, lonely, single etc etc. Or you can give your hero a very particular setting, as with Bill Ryan’s Korolev in Stalinist Russia, and make him a more sympathetic character, but surround his intrinsic goodness with potentially overwhelming conspiracy and evil doings.
There is a general absence of joy among current crime fiction ‘heroes’, which inevitably affects one of the genre cliches, the requirement to include at least one sexual encounter. We are led to believe that sex in fiction increases sales. And sex does appear to be de rigeur these days in crime fiction, which is quite a challenge when many of the current protagonists, however physically attractive they may be, are deeply depressed. They are drawn to the most unlikely and unsuitable people, sometimes against all their better instincts, although the apparently inevitable sexual encounter is often described in unspecific euphemisms. We should be grateful for that at least : anything more graphic might be too grotesque. Incidentally, this feature of the genre was never mentioned in Hall and Ryan’s admirable workshop, but there it is in their books.
So here’s my dilemma as a novice crime writer. Do I absorb the lessons from my more experienced and successful peers and include the obligatory sex scene, even inferentially, or do I eschew it in the interests of the reader’s digestion and stick to the crime stuff – the ‘meat and potatoes’ without the gravy? Much will depend on how I choose to draw my main characters, and I’ve already decided on a rather wild and perverse young woman who finds herself collaborating with a more conventional young man with a less intuitive and more procedural approach. One woman, one man, both relatively young and unattached. The reader’s expectation of sex might be high, but does it have to happen? If a sexual encounter is part of the genre cliche, it would have to be simultaneously provoked by too much alcohol in her case and uncharacteristic lust from him. I could engineer that I suppose by some tricksy plotting, but do I really want to? Is it not possible that two people of different genders can work together without sex? I remember my mother telling me gravely that such a thing was not possible. ‘They’re all the same, dear,’ she said (meaning all men). ‘They only want thing. It’s in their nature.’ I have no clear opinion on this issue.
In each book of my earlier trilogy there was some sex, but I maintain that it was a product of, and necessary to, the development of a character-driven plot. In the current foray into crime fiction, the same must apply. If neither plot nor character would generate a sexual episode naturally, by its own volition, then it won’t happen. Part of me is quite relieved. Trying to write with commitment about something implausible is too difficult. I’m grateful too that as a self-published author I’m under no external pressure to increase sales by giving way to this particular genre cliche. No editorial or marketing voice is whispering in my ear to include something I don’t feel the need for.
This is not to say that in future books, even those with the same characters, sex might not arise plausibly and find a place in the story. But genre cliche alone will not be enough. If we rightly criticise cliche in other aspects of writing, we shouldn’t let the obsession with genre lead to formulaic structures and plots. If that makes them less likely to be best-sellers, so be it. Most of us will never make a full living from writing anyway, so we might as well hang on to our self-respect and avoid cliche in all its forms.
by admin | Apr 19, 2015 | A Good Liar, cover, Cumbria, Fallout, Forgiven, historical fiction, Lake District, promotion, readers, self-publishing, selling, title
The publication of my second novel ‘Forgiven’ in 2013 felt very stressful, or at least that’s how I remember it. I felt it was better than the first one ‘A Good Liar’ and had certainly been easier to write, taking a year rather than the previous tortuous four year process. But I underestimated how long it would take to get the final stages of the publication business sorted out, and wanted to get it out into the shops as early as possible in the Lake District visitor season, when probably I should have taken decisions more carefully. Patience was never my strong suit.
The main frustration was about the cover. The cover of ‘A Good Liar’ had taken quite a while to put together and consisted of three parts: a old photo of schoolchildren to place the story in its time; an atmospheric picture of Wastwater to reflect the setting; and a profile of a woman to indicate that the protagonist was female. As one of the booksellers told me, ‘It’s a good cover because it tells the reader about what’s inside.’ When it came to part 2 of the trilogy ‘Forgiven’ I struggled first with the title, which doesn’t give much away, but did pick up one of the themes of the book, and I quite like one word titles. The setting was mainly west Cumbria and the town of Whitehaven in the immediate post-war years, with a family of coal miners at the centre of the action. The cover we ended up with was a gorgeous photo of the local landscape in spring, from a photo taken at about this time of year, when the valley floors were bright green with new grass and there was still snow on the fell tops. A lovely image, but it told the reader very little about the book itself.
From the outset, this book has sold less well than ‘A Good Liar’ and when the third in the trilogy was published the following year, that one sold better too. I began to wonder whether one reason for this might be the enigmatic title or cover of ‘Forgiven’. If the author’s name is well-known then I’m not sure that title and cover matter very much. But I’m expecting visitors to Cumbria to pick this book off a shelf and be interested enough in it to buy it, and why would they, really? They don’t know me from a hole in the ground. They need more at first glance than ‘Forgiven’ could offer them. For ebooks the cover matters less, but for a book on a shelf, competing with others in the reader’s view, the cover matters more.
If I’m right about this, I’m asking myself whether I should approach the reprint of ‘Forgiven’ as an opportunity to ‘re-brand’ it with a new cover. The title is fixed and unchangeable, but changing the cover would be easy and there are many precedents for doing so in the traditional publishing world. As a self-publisher I have absolute discretion about how my work should look, and this could be the time to exercise it.
So, I’m back to the age-old question, what makes a good book cover? The bookseller I referred to earlier takes the functional approach: the cover should indicate what’s between the covers. In that case I might need some reference to winter, hard times and to the pits, and perhaps some images of people of the period. In other words, I could use the same formula as we used for the first cover. Or I could use a more striking image, such as the one I chose for book 3 of the trilogy ‘Fallout’, and enjoy the mixed views that followed. The cover of ‘Fallout’ was designed to surprise, if not shock, the reader and succeeded in that intent, for good or ill.
I’ll have a few months to think about it as there are still enough from the first print run of ‘Forgiven’ to see us through this summer’s busy season. Is a picture of an old coal mine a turn-off for the largely female readership my books attract? Should I hold out for an image of the screen lasses, the remarkable women who worked on the surface sorting and grading the coal, despite the copyright issues that we ran into last time? It’ll be interesting to start again and take longer over the design than I did last time, and even more interesting to see whether a different cover affects sales.
The beauty of writing historical fiction is that it doesn’t have a limited shelf-life: it can be as relevant in ten years’ time as it is now. But the down-side of that agelessness is that it can’t burst upon a waiting world as something completely of its time, new fresh, contemporary. Within the historical fiction genre I’ve tried to avoid the Catherine Cookson cliches, and romanticising a past era that was challenging, complicated and fraught with ambivalence. The cover could reflect some of that at least, rather the rather bland if beautiful image it has at present.
Writing this post has made up my mind. I’ll start thinking about the cover of ‘Forgiven’ now and give myself, and the cover designer I work with, more time to make the best choice. And my new crime fiction book which is due out in November will need a brilliant cover too, which should be ticking over in the back of my mind from now on, while I’m still writing the first draft. Not for the first time, I realise that turning thoughts into words – written or spoken – helps me to pin down what I’m thinking about. I’ll be another year older this week, and beyond the age when my mother’s Alzheimers started. I keep looking for signs that my brain is seizing up, but for the time being, thank heaven, ‘cogito ergo sum’.
by admin | Apr 7, 2015 | character, old posts, opening paragraph, overview, plotting, readers, structure
I’ve reached the conclusion that time away from ‘the current work’ enables me to step back and view what I’m doing more objectively, and more clearly, but it has to be a certain sort of break to be most effective. Here’s how it seems to work for me. I’ve been writing outlines and planning the current book (number 4) for some months now. I knew I would be taking two months away from it early this year and expected that this would provide the space I needed to reflect on the project – characters, pace, themes, plot and so on – so that everything would be clearer when I returned. But that didn’t work. The time away was like being on a different planet, so exciting, varied, all-consuming, and exhausting at times that there was no space in my head to reflect at all about the book. After I’d got home and recovered for a while I just started the first draft as I’d planned to do, using the outline much as it previously stood.
Ten days later, into the first draft and rolling along quite nicely, I’ve just had another shorter break over the Easter weekend. Immediately beforehand I was up to my ears in writing and editing, working and reworking the original outline as the detail on the ground was revealed – as I mentioned in my previous blog post. Maybe that was why, during four non-writing days, my head has been wrapped around the story to the point where I could hardly sleep. Two darlings have been ruthlessly put to the sword as a result. The first of them, the opening paragraph, was nudged towards its demise by my perceptive editor Charlotte who skims the drafts every now and then and always asks incisive questions. The old first paragraph which I’d polished carefully for months, is now dead, and the one will be sharper, clearer and more likely to capture a reader’s attention.
The second doomed ‘darling’ is a character from my third book, who was about to reappear in this one. I was looking forward to meeting him again, but yesterday, when I was half watching Wolverhampton Wanderers vs Leeds United on the TV, I suddenly thought ‘Why do I need him here? What’s he adding to this story? If he has a function, is that not already being played by another character? Why complicate matters unnecessarily?’ Scales fell from eyes and when the next stage of the outline is re-written, he will be gone.
Have I ever mentioned the Faber Academy course I went on years ago called ‘Stuck in the Middle’? Just a weekend, but I still remember the shot in the arm it gave me. Gill Slovo and Sarah Dunant led it as a double act, a pincer movement of perception and experience that caught many of us round the table in the middle, making us look at our half-finished work from the outside rather than the inside. It was harrowing but salutary. I’ve thought about signing up again, but I don’t think I need to. I think I can be ruthless – no pun intended – all by myself. Maybe watching football helps.
by admin | Jan 12, 2015 | Authenticity, character, crime fiction, genre, readers, villain
The current novel is my first attempt at crime fiction, after reading tons of it over the past decades. Reading other authors’ crime fiction is easy: you can be self-righteously critical of too much information, too little information, too many clues, none at all, plot twists you can see coming a mile off and others so arbitrary you feel cheated. Oh yes, I can take other people’s work to pieces, but writing your own is a different story, literally.
To some extent, crime fiction can feel a bit formulaic. You go on the course and buy the book – the Arvon book on crime writing, for example – and see what protocols characterise the genre. But a perverse refusal to obey rules that I have always struggled with is getting in my way. If someone says, you need a 3 act structure I say ‘Really? Why?’. I’m working hard to overcome this unhelpful trait. So for now, as an novice in the field, I am following the structural conventions, but am still struggling with whether and how to hide clues, and pop in just enough false leads and red herrings (where on earth did that phrase come from?) to keep the reader on her/his toes.
Only got the outline so far, although it’s pretty detailed in parts and up to 18,000 words. The clues etc are in the outline, but because they’re in this truncated form they’re obviously standing out more than they should and hopefully more than they will when the full ms in in place. Those trusted few who are reading and providing feedback on the outline are counselling a lighter touch, and they’re probably right. I’m pleased with one false trail that serves to undermine the protagonist’s self-confidence, which always adds to the tension.
The new book is set in the recent past, and so has necessitated some research about details of the period, but I think I may be learning how to handle it as the obsession for authenticity isn’t looming as large in my mind as it did previously. Some details are essential of course, but I’m also trying to detach the action a little from its setting to avoid local readers feeling that their home turf is being traduced by bad people doing bad things. No-one minds recognising the local setting when the characters and their actions are benign, but I don’t think that will hold true when some of the people are pretty nasty.
The overall problem is how to balance the inferences with the need for twists and a ‘reveal’ towards the end. Classic examples of the genre require the main characters to be summoned finally by the hero detective who then rehearses the clues etc before finally revealing the baddy. I definitely can’t be bothered with that, but some final shocks are necessary. Too many clues may herald and reduce the impact of the shock, but if there are none, is the writer cheating? Maybe I read too fast and without sufficient thought, but sometimes I’m not prepared for the final reveal at all and don’t like that. Thinking about it, what really matters, even in crime fiction, is that we have to care about the characters, even if we don’t like them. What happens to them should matter to us: it’s not just a plot device. And we’re back to character driving the story as much as plot.
What I seem to be doing as the outline expands slowly into a first draft is putting in clues etc and then paring them back to the merest sliver of a passing detail that could be missed or noticed and remembered, so that the assiduous reader feels rewarded later for their concentration. Will it work? Hard to tell. The acid test is giving it to someone to read who’s never read any previous version or had any conversation about the plot. They have to come to it raw, as it were, and then tell me how satisfied or otherwise they feel. It’s going to be a while before I get to that stage.
by admin | Dec 31, 2014 | character, Forgiven, readers, villain
Every now and then I check to see if anyone has posted a review of my books on Amazon. Not that they make any difference to sales – or do they? – but just out of curiosity. The reviews are usually good, I’m pleased to say, but one for ‘Forgiven’ was a 3 star and I checked it. Can’t recall the precise wording but the general gist was that the reader was unimpressed as he/she didn’t find any of the characters ‘sympathetic’. That’s OK: but I asked myself whether I had really tried to make my characters likeable, and what that would mean.
‘Likeability’, like beauty, is very much in the eye – or feelings – of the reader. Who and what we like depends on who are, our own life experiences and our view of the world. It is therefore unlikely that any one character would be liked by everybody who encountered them. In a novel there will be a wide range of characters to choose from, but even then it may be that none of them appeal to a particular reader, as in the case of my 3 star reviewer.
The only book I’ve read recently that presented me with such a panoply of unattractive people was Gillian Flynn’s ‘Gone Girl’, which has been a runaway best-seller, despite my feeling that it relied for its tension on the reader’s detached curiosity about ‘whodunnit’ without actually caring at all, as none of the people involved were worth caring about. I couldn’t even finish it, but I assume I was in a minority. Then I began to wonder whether it matters. Do we need to like the characters for them to carry us through a novel? Can we care about them while still finding them unsympathetic?
The answer of course must be ‘Yes.’ Lear is a monster, Henchard stubborn and self-defeating, Emma vain and self-obsessed. In her own small way my heroine Jessie Whelan is a very difficult woman who creates most of her own crises. As one of my correspondents put it, ‘That Jessie – sometimes I could slap her.’ But without those flaws she could be flat and uninteresting, and her story less rich and worthy of the telling. John, her son, is portrayed as a young man damaged by the restrictions of his early life, awkward, distrustful, self-centred, although he is redeemed later by his love for Maggie and his children. On the other hand, two minor characters who appear in all three books and many of my readers enjoy are Hannah and Fred, who live at Mill Cottage in Boot. They both struggle with disability – the one-eyed woman and the one-legged man – and both rise above it with humour and unselfconscious enjoyment of their lives and each other. I loved writing about them, and mourned for Fred’s sad decline. In planning the current book I’m working hard to create rounded characters with weakness and challenges, not to make them likeable but to make them human. Even the villains can’t be all bad: they too need some redeeming features that drive their behaviour and provide a necessary ambivalence for the reader. Sympathy with the characters is not required, but a flicker of empathy helps to engage the reader, don’t you think?
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